Google Analytics Reviews in May 2025: User Ratings, Pros & Cons

"Run ads business across all Google platforms, enhance reach, target your audience & create reports."

What do you like best about Google Analytics? Google Analytics helps us create advertisement campaigns and track conversions on your own platform from a single console where you can target your audience of specific age and location so that you utilize the maximum budget and spend wisely. You can have custom-made reports that provide you with insights. What do you dislike about Google Analytics? We were not sure about the numbers of impressions and spends so we had created a custom tracker ...

"The updated version is quite complex"

What do you like best about Google Analytics? I am a Google Analytics user for the last 8 years. I found this free tool very useful for my website to track my website data. It shows all kinds of traffic to your website in detail. It is the best web analytical tool offered by Google. What do you dislike about Google Analytics? The latest version is a little bit complex. But, it has more options to explore as well. Make website much easy to use for a normal user, this is one thing to look ...

"Best free analytics which beats several paid solutions as well"

What do you like best about Google Analytics? Behavior Analysis/Flow Organic Goal Setup User Flow Reverse Funnel Path What do you dislike about Google Analytics? New UI that is going to add under GA4. It requires some training which is missing now What problems is Google Analytics solving and how is that benefiting you? To understand the marketing performance and optimize

"Depth Analysis"

What do you like best about Google Analytics? Its the best depth reporting tool for ads . What do you dislike about Google Analytics? I don't find anything dislike about google Analytics. What problems is Google Analytics solving and how is that benefiting you? Google Analytics solving my all problems related to ads

"A good "free" option"

What do you like best about Google Analytics? I really like that Google Analytics is easy to get up and running. All that is required is to copy/paste a bit of Javascript onto your webpage and Google Analytics takes care of the rest. I also appreciate that it is free and integrates well with other Google tools (Ads, etc). I believe there are other paid plans with more detailed analytics, but the free plan was enough for our application. What do you dislike about Google Analytics? The ...

"Offer Insights Report Of Product And Helps To Understand Customer Buying Patterns"

What do you like best about Google Analytics? The best thing is that it performs multi-purpose functionality and is efficient to complete the tasks. It offers insights reports and helps to understand customer's buying patterns. We can easily track website traffic. What do you dislike about Google Analytics? Sometimes it is very complex to handle the backend panel. It has a lot of features so it takes time to use this platform. It is complex software and has a learning curve. What problems ...

"Google Analytics-Best Business Software"

What do you like best about Google Analytics? Google Analytics is the most well-known self-service software on the market. It's completely free to use and quite popular among businesses. It's so popular that it's integrated into other BI programs, including our Editors' Choice winners Microsoft Power BI and Tableau Desktop. What do you dislike about Google Analytics? So, with Google analytics, people find it exhausting to concentrate on marketing and advertisement. Thus, they need a more ...

"Great Improvement over the years"

What do you like best about Google Analytics? I have been using Google Analytics for a while now and I like that there are a lot of feature to track everything down and know exactly where my website visitors come from and how they interact with the site. I like the new Google Wordpress Site Kit plugin that make it really easier to set it up on my websites. What do you dislike about Google Analytics? I would like that conversion tracking features are easier to use and also more accurate. It ...

"Google analytics does it all"

What do you like best about Google Analytics? The thing I like best about Google analytics is the ability to build custom reports and dashboard. This makes it much easier to build KPIs and benchmarks and access information faster. What do you dislike about Google Analytics? It's not a software that is easy to use from the get-go. It definitely takes some familiarizing to understand all the capabilities it has. What problems is Google Analytics solving and how is that benefiting you? Google ...

"Google Analytics provide us basic tools for marketing Purposes."

What do you like best about Google Analytics? It is the best app for tracking traffic and also the best app for analysing ups and downs in a market like the current market is in regression or in rising. Every time I use google analytics for checking traffic on my website, it is much better than another analytics app. What do you dislike about Google Analytics? It is sometimes hard to use the app when its hung, google accesses all the data of our mobile phone, that is the thing I don't like ...