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9.8

Spot Score

Google Analytics - Web Analytics Software

Google Analytics Reviews in May 2025: User Ratings, Pros & Cons

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4.6

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Google Analytics Reviews & Ratings

4.6

Excellent

Based on 8928 ratings & 2517 reviews

Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terible

(4)

Expert's Review

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Offers detailed insights and reports, aiding in analyzing website performance and user behavior.

  • Provides real-time analytics, enabling immediate response to trends and visitor activities.

  • Integrates seamlessly with other Google services for managing digital marketing aspects efficiently.

  • Helps track conversions, create custom reports, and set up goals, essential for digital marketers.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 521-530 out of 2517

JJ

Jayesh J

07/14/22

4.5 out of 5

"Google Analytics for Business"

What do you like best about Google Analytics? "Google Analytics is a great tool for any business owner that wants to gain insight into the success of their website. I've used it to track which calls and pages people like the most on my site. It's also been helpful when I was designing something new and wanted to test how people will react." What do you dislike about Google Analytics? I can't log into my account, I'm not sure how to find the right event tracking code, and I don't like how ...

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AU

Anonymous User

07/13/22

3.5 out of 5

"Good for website analytics"

What do you like best about Google Analytics? The best part is that Google Analytics covers almost all aspects of website analytics and visitor data. We are also able to relate it with Google Search Console. What do you dislike about Google Analytics? It is very complex to set up and use. The learning curve is steep and hence we don't login everyday to check the stats. What problems is Google Analytics solving and how is that benefiting you? Google Analytics is helping us understand - ...

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SB

Saurav B

07/12/22

4.5 out of 5

"Google Analytics offers insight of traffic flow on my app."

What do you like best about Google Analytics? With Google Analytics, I donot have to write complex codes for tracking user activity on my application and it can provide accurate info about my conversion goals and spends on advertisement. The reports are automated and readymade in most of the cases. What do you dislike about Google Analytics? Most people do not give concent and may turn off JS which may lead to underreporting and incorrect KPIs for us. We are also not sure how Google ...

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SP

Samarth P

07/11/22

4.5 out of 5

"Best tool for website analytics"

What do you like best about Google Analytics? This tool is a perfect one who wants to know what's happening to the traffic on the website, which page is getting maximum visitors, and through which channels. Customizable additional features and good interfaces make it an even better tool. What do you dislike about Google Analytics? Sometimes my CRM and analytics data do not match. For one instance, social traffic from the analytics account and CRM account gave me numbers with a huge ...

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KL

Kasek L

07/08/22

5 out of 5

"The leader of website traffic analysis"

What do you like best about Google Analytics? Google Analytics has been giving us the most accurate insights into our online website traffic, its demographics, behavior. It has helped us to analyze the effectiveness of different ad campaigns and quality of landing pages. What do you dislike about Google Analytics? Having Google Analytics installed on the website slows down the speed of website loading. What problems is Google Analytics solving and how is that benefiting you? Google has ...

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AS

Ajmer S

07/07/22

5 out of 5

"Google Analytics is must for every website user"

What do you like best about Google Analytics? The statistics they provide are accurate and useful. Their insights are very useful for my website growth and to understand the audience behaviour. What do you dislike about Google Analytics? Nothing. But if possible need more features. Recommendations to others considering Google Analytics: It is must to use google analytics for everyone who wanted to know about their audience/visitors behaviour. What problems is Google Analytics solving and ...

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SS

Shruti S

07/06/22

5 out of 5

"Optimize your advertisement spend and target customers using Google Analytics."

What do you like best about Google Analytics? Google Analytics lets you optimise your strategy for your advertiser spends and lets you target your customer better with gender l, location and other specifics. You can create monthly reports and graphs which enables you to get insight on your application. What do you dislike about Google Analytics? I dislike the documentation and help for Google Analytics. I have done few courses which were offered by Google but is was difficult to follow ...

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RA

Rexford A

07/03/22

5 out of 5

"I chose Google Analytics because of the interface and the robust features"

What do you like best about Google Analytics? Google Analytics has helped me better track our business performance and easily share this information with the rest of our team. I used to track all this in an Excel spreadsheet but the charting, reporting and sharing features in Google Analytics are far superior and easier to use than Excel. What do you dislike about Google Analytics? its sometimes slow in speed and makes my boss angry Recommendations to others considering Google ...

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MS

Moh S

07/02/22

5 out of 5

"My Wonderful Experience with Google Analytics"

What do you like best about Google Analytics? There are many things i like about Google Analytics but best feature of google analytics is its integration with Google Tag manager. It becomes so much powerful tool it gives depth insight where user interacting in the website by using event tracking system. It tell exact words where user click that helps me to find well doing and lacking part in the website. What do you dislike about Google Analytics? As such i do not face any problems thighs ...

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SA

Sanjay A

06/30/22

4 out of 5

"A decent tool for website analysis"

What do you like best about Google Analytics? Google Analytics is a great tool for basic website analysis, it is easy to use and helps a company to understand its customers. it provides us with real-time data, from where traffic is generated, location, devices used etc. data reports can be customized and exported to excel which is great for the marketing team for analysis. What do you dislike about Google Analytics? the data generated is basic demographic data, which does not give us an ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].