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9.8

Spot Score

Google Analytics - Web Analytics Software

Google Analytics Reviews in June 2026: User Ratings, Pros & Cons

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4.6

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Google Analytics Reviews & Ratings

4.6

Excellent

Based on 8928 ratings & 2517 reviews

Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terible

(4)

Spotsaas Editor’s POV

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Offers detailed insights and reports, aiding in analyzing website performance and user behavior.

  • Provides real-time analytics, enabling immediate response to trends and visitor activities.

  • Integrates seamlessly with other Google services for managing digital marketing aspects efficiently.

  • Helps track conversions, create custom reports, and set up goals, essential for digital marketers.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 501-510 out of 2517

AU

Anonymous User

07/25/22

4 out of 5

"Google Analytics really helped us understand attribution for ads and understand our online traffic!"

What do you like best about Google Analytics? Google analytics has a really clean and usable dashboard and integrates well with many platforms. It's made it really easy to understand our experiments and how content is driving signups. What do you dislike about Google Analytics? Google analytics could be a little better about the detail of the reporting. It's also not the best for understanding the impact of email marketing and campaigns and only shows high level metrics. What problems is ...

Read more

AU

Anonymous User

07/23/22

4 out of 5

"better than other tools"

What do you like best about Google Analytics? detailed info about several dimensions What do you dislike about Google Analytics? data sampling is an issue , it leads to wrong data What problems is Google Analytics solving and how is that benefiting you? consolidated data

PD

Philip D

07/21/22

4 out of 5

"A best tool to analysis your business and to understand your customer"

What do you like best about Google Analytics? The best thing I love is insights that gives about our user What do you dislike about Google Analytics? There is no dislike in this GA, Sometimes loading speed will be high. What problems is Google Analytics solving and how is that benefiting you? To identify where our users are stuck and we can improve that so that we can get good benefits by improving the users journey

SI

Sebastian I

07/20/22

3.5 out of 5

"Lots of options, if you have a degree to understand it all"

What do you like best about Google Analytics? Being able to see in real time how many people are using my websites and what the demographic breakdown is. What do you dislike about Google Analytics? There are lots of bills and whistles, lots of options, lots of customization, lots of different ways to view all sorts of different data points, but if there's not a living breathing human being sitting next to you and mentoring you on how to use it, you begin to see how you're paying for a lot ...

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RV

Rachna V

07/20/22

5 out of 5

"Best tool for website traffic analysis"

What do you like best about Google Analytics? Google Analytics helps us to make decisions on our paid and organic marketing campaigns. It let us know which marketing strategy is working well and from which source we are generating leads. Google Analytics also helps us to find a quick overview of conversion by set-up its goals. We can track forms submission, calls and clicks on CTA. What do you dislike about Google Analytics? I do not have any glitches while using Google Analytics mobile ...

Read more

HS

Himanshu S

07/20/22

5 out of 5

"Google Own Tool for Website Analytics"

What do you like best about Google Analytics? The kind of data available that we can classify on different channels like Organic, Paid, Direct, Social. Apart from that we can further classify the data based on User Behaviour. There is vast data available for analysis. What do you dislike about Google Analytics? The custom report that can also be generated is too complex as there are many features and filters available. Too complex for beginners. What problems is Google Analytics solving and ...

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SS

Sanjeev S

07/20/22

5 out of 5

"Google Analytics data provides me my consumer behavior"

What do you like best about Google Analytics? It gives me insight and plan accordingly. What do you dislike about Google Analytics? All the features are great, no disliking. What problems is Google Analytics solving and how is that benefiting you? Providing data insights on products

HB

Harshil B

07/19/22

5 out of 5

"Perfect for all online business who have websites."

What do you like best about Google Analytics? Google analytics is the best investment I've ever made for my business. I can see how people are interacting with my website and how much money is coming in. It even tells me what people are typing into the search bar, so I know what marketing campaigns to focus on. What do you dislike about Google Analytics? I had a really hard time setting up Google analytics, especially switching to GA4 but I found a great support team that helped me set it ...

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CK

CHANDRA K

07/19/22

4 out of 5

"The name google is sufficient"

What do you like best about Google Analytics? It provides huge reach for the advertisement and that to specific to your requirement What do you dislike about Google Analytics? But participation is less compared to reach. What problems is Google Analytics solving and how is that benefiting you? Getting better results from the advertisement and screening ability for efficiency

VD

Vignesh D

07/19/22

5 out of 5

"Best to get the analysis reports"

What do you like best about Google Analytics? Accurate live visitors and goal setting What do you dislike about Google Analytics? Live visitor count was best and goal setting. Really amazing What problems is Google Analytics solving and how is that benefiting you? Getting to know how engaging websites was and

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].