Google Analytics Reviews in May 2025: User Ratings, Pros & Cons

"Works Well, Not User Friendly"

What do you like best about Google Analytics? I use this at work for marketing our business. I like how it shows me where users are coming from and how to use keywords to help with searches. What do you dislike about Google Analytics? Google Analytics is not user-friendly. There are so many subheadings to learn and it can get overwhelming very fast. What problems is Google Analytics solving and how is that benefiting you? It helps create new business, which is the point of any business.

"By far the best digital analytics software available"

What do you like best about Google Analytics? The Google Analytics Universal Analytics property setup allows you to view essentially any data you want to view, sliced any way you want to slice it. The custom reports, dimensions, and metrics really help our business to optimize performance better. What do you dislike about Google Analytics? The only issue I have with Google Analytics is the forced move from Universal Analytics to GA4. Universal Analytics is incredible and, while GA4 has some ...

"Powerful but Complex Tool"

What do you like best about Google Analytics? It is helpful to see what pages are garnering the most traffic. It is also very helpful to have the ability to gather audience demographics for targeting when advertising. What do you dislike about Google Analytics? The tool changes so frequently that things tend to move around, which becomes confusing at times. It is very complex and can be difficult to understand when you're a beginner. What problems is Google Analytics solving and how is that ...

"Google Analytics Useful to Track Website Conversions And Goal completions"

What do you like best about Google Analytics? • Google Analytics is a powerful tool that provides website owners with a wealth of data about their site traffic and how users interact with their site. • Google Analytics is easy to use, making it an affordable option for small businesses and website owners on a budget. • The data provided by Google Analytics can be used to improve your website design and user experience, as well as your overall marketing strategy. • Google Analytics is easy ...

"Essential to any large business"

What do you like best about Google Analytics? insight into what products, pages and content are performing the best - growth over time and all round knowledge of digital performance. What do you dislike about Google Analytics? UI is a little bit outdated - could be made to look 'shinier' What problems is Google Analytics solving and how is that benefiting you? insight into what products, pages and content are performing the best - growth over time and all round knowledge of digital ...

"More Useful Tool to increase the website traffic"

What do you like best about Google Analytics? the best part of google analytics is we can track the goals aka conversions. we can know from which site users are coming from, which browser they are using, and from which state/country users are coming from.. What do you dislike about Google Analytics? few data will mismatch when you compare the your own database What problems is Google Analytics solving and how is that benefiting you? Google Analytics shows which page on our website has fewer ...

"The best analytics software available on the market"

What do you like best about Google Analytics? It's a Google product, so I feel it's trustworthy and the data is reliable. The options and data available are high-level and provide a wealth of insights for all our projects, from large to micro. The range of insights available is not only useful but also essential for a digital marketer today, since Google is such an important player in terms of search. The basic information is pretty easy to discover though it will take some experience and ...

"Great for looking into data."

What do you like best about Google Analytics? Its got a great interface and a range of features. Specifically its integration through the whole google sphere of products. Especially how it works with google ads. What do you dislike about Google Analytics? At first it can be quite confusing, however once you understand the interface its not bad at all. There is alot to take in, mabye some more guided tutorials integrated. What problems is Google Analytics solving and how is that benefiting ...

"Google Analytics really helped us understand attribution for ads and understand our online traffic!"

What do you like best about Google Analytics? Google analytics has a really clean and usable dashboard and integrates well with many platforms. It's made it really easy to understand our experiments and how content is driving signups. What do you dislike about Google Analytics? Google analytics could be a little better about the detail of the reporting. It's also not the best for understanding the impact of email marketing and campaigns and only shows high level metrics. What problems is ...

"Customer Review of Google Analytics"

What do you like best about Google Analytics? Google Analytics helps you provide the report and data of your business and how it is growing. You will get all the required data which helps you to identify the area of improvement. What do you dislike about Google Analytics? I do not have anything specific that I don't like as I am using it for a very long time. It is very user-friendly and easy to use which helps you grow your business. What problems is Google Analytics solving and how is ...