Google Analytics Reviews in May 2025: User Ratings, Pros & Cons

"The App Needed for Tracking Traffic"

What do you like best about Google Analytics? It is very simple to use and organized, I can look up user data and info within seconds. This information is very easy to put into formats for my co-workers to understand. What do you dislike about Google Analytics? The downsides of this app are that some things can be quite confusing when they overlap. Sometimes the unwanted information can be mixed up with the needed information and ends up being confusing. What problems is Google Analytics ...

"Excellent tool for data analystics"

What do you like best about Google Analytics? Google Analytics helps in presenting data in a refined manner and gives an edge over non-refined data. The data can be segregated in a proper manner and sequencing can be done along with other analyses like graph and charts What do you dislike about Google Analytics? It can be a little easy to understand as it gives a lot of statistical inferences about which might be useful or not. The data can be systematic or asystematic. What problems is ...

"Product Manager"

What do you like best about Google Analytics? The ability to easily share reports across different stakeholders who should not have access to all environment data or reports What do you dislike about Google Analytics? Lack of ability to track metadata or collect demographic / segmenet data What problems is Google Analytics solving and how is that benefiting you? Ability to track product analytics / feature engagement data

"Analytics made easy"

What do you like best about Google Analytics? Custom reports come in handy. Also flow visualization helps understand a visitor's behaviour What do you dislike about Google Analytics? Set up and customization is a little complex What problems is Google Analytics solving and how is that benefiting you? Monitoring traffic and understanding user's behavior while using application.

"Google Analytics helps me identify & improve weak points on my website."

What do you like best about Google Analytics? With Google Analytics I can identify the part or process of the websites contains deficiencies, to decide on what and how to improve and boost conversions. Google Analytics provides powerful insights with reports and dashboards. It's easy to integrate too we just need to pass data via their API's. What do you dislike about Google Analytics? You have to be experienced to find the data you are looking for. They should include more 'how to' videos ...

"Google Analytics can be more user friendly"

What do you like best about Google Analytics? Being on Google makes navigating the analytics pane much easier and you can get all the information in one go What do you dislike about Google Analytics? Google analytics needs to be separately added to your website which feels a little complicated, especially if you've to do it yourself What problems is Google Analytics solving and how is that benefiting you? It gives a good amount of insights that helps you understand your website content, ...

"Make your audience speak."

What do you like best about Google Analytics? The best way to analyze your audience is on which platform they are spending time. it has great features to showcase details in graphs so you can understand them easily. What do you dislike about Google Analytics? one of the worst things about using this platform is you need to run your brain harder, it's a little difficult to carry out a task, it doesn't have any inbuilt templates or sheets to choose. What problems is Google Analytics solving ...

"Best tool for tracking user activity"

What do you like best about Google Analytics? The best part for google analytic is Audience user explorer. In this section we can track user activity very easily. And Also real-time analytic is very attractive part. What do you dislike about Google Analytics? We can't filter on any field without adding in a secondary dimension. Remaining functionality is awesome What problems is Google Analytics solving and how is that benefiting you? When we are new in the market, we didn't know about user ...

"Google Analytics interconection - review"

What do you like best about Google Analytics? It easy to use along other tools for analytics and the way you can extrapolate information is pretty useful. When it comes to graphs and reports google analytics saves the day What do you dislike about Google Analytics? Sometimes it isn't compatible first hand with other softwares so you need to export information to use it inside google analytics. Time response is also sometimes slow What problems is Google Analytics solving and how is that ...

"Best tool to look at your traffic insights"

What do you like best about Google Analytics? Easy to integrate with Google Data Studio to get straight-to-the-point and customizable dashboards What do you dislike about Google Analytics? Sometimes it is difficult to navigate through all menus to get the right info. What problems is Google Analytics solving and how is that benefiting you? Where is my traffic coming from, from organic to paid traffic to adjust my campaigns.