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9.8

Spot Score

Google Analytics - Web Analytics Software

Google Analytics Reviews in May 2025: User Ratings, Pros & Cons

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4.6

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Google Analytics Reviews & Ratings

4.6

Excellent

Based on 8928 ratings & 2517 reviews

Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terible

(4)

Expert's Review

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Offers detailed insights and reports, aiding in analyzing website performance and user behavior.

  • Provides real-time analytics, enabling immediate response to trends and visitor activities.

  • Integrates seamlessly with other Google services for managing digital marketing aspects efficiently.

  • Helps track conversions, create custom reports, and set up goals, essential for digital marketers.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 461-470 out of 2517

AU

Anonymous User

09/05/22

5 out of 5

"Google Analytics Integration"

What do you like best about Google Analytics? Having Google Analytics integrated with SEO PowerSuite has allowed me to make better SEO decisions because the two data sets and next to each other for easy comparison. What do you dislike about Google Analytics? There isn't anything I particularly dislike about the integration. I haven't used it long enough to pick out what I dislike. As of now, I really enjoy the insight it provides. What problems is Google Analytics solving and how is that ...

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JJ

Jason J

09/05/22

4.5 out of 5

"A Must for Online Business"

What do you like best about Google Analytics? Google Analytics is the most useful and comprehensive tool for understanding your website user data to make the best decisions about your online business. There are other solutions that offer the information in more visually stimulating ways, or that make reports easier to pull, but Google Analytics is the OG and gives you the most flexibility in retrieving and filtering your data. What do you dislike about Google Analytics? Google Analytics can ...

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TS

Tara S

09/04/22

2.5 out of 5

"Good but can improve"

What do you like best about Google Analytics? The customised dashboards are the best thing What do you dislike about Google Analytics? Not super user friendly for a beginners and not much helpful demos What problems is Google Analytics solving and how is that benefiting you? Track sessions to my website to improve content performance

RD

Raja D

09/01/22

4.5 out of 5

"Awesome data pointers to analyze data"

What do you like best about Google Analytics? Interface, simplicity, data sets, tracking What do you dislike about Google Analytics? Could have been more segmented to help better judge user behaviour What problems is Google Analytics solving and how is that benefiting you? Clear data pointers

RM

Riccardo M

08/31/22

4 out of 5

"Fundamental tool for all sizes businesses"

What do you like best about Google Analytics? I love the UI/UX of the platform, and the possibility of having graphs and guided analysis on a multitude of variables. What do you dislike about Google Analytics? The Setup process on a website could be improved, many times it takes a lot of effort. What problems is Google Analytics solving and how is that benefiting you? Google Analytics allows me to connect to a variety of CRM to have a complete point of view of my business.

NP

Nikhil p

08/27/22

4 out of 5

"Helping in digital marketing and seo work"

What do you like best about Google Analytics? This analytic tool heaping me in giving insights on clients sites or businesses with site ranking, traffic coming on site, and locations, data on types of searches, etc What do you dislike about Google Analytics? No dislikes to note. All good with this analytic tool as of now What problems is Google Analytics solving and how is that benefiting you? Clients sites businesses management! Ingiths data, site trafficking

AU

Anonymous User

08/18/22

3.5 out of 5

"Google analytics for beginners"

What do you like best about Google Analytics? Google analytics offers integration within a wide range of application. It is basically available everywhere and anytime. Google analytics offers an easy start even for total beginners. What do you dislike about Google Analytics? While the interface of Google analytics is easy to use, it is basically just point and click, it lacks an interface mode for more advanced users who are more familiar with programming. What problems is Google Analytics ...

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MM

Matt M

08/17/22

4.5 out of 5

"A great tool for growing your Biz!"

What do you like best about Google Analytics? ease of use, benefit to the program and ROI What do you dislike about Google Analytics? Sometimes people don't like to be tracked What problems is Google Analytics solving and how is that benefiting you? It gives the program a better feel for who visits the social media platforms, so that we can cater better to them

IM

Ian Michel M

08/10/22

4.5 out of 5

"An effective SEO tool"

What do you like best about Google Analytics? Google Analytics is an open-source tool which makes it more popular in low and medium enterprises. Any user can implement Google Analytics on the website means even non-technical business owners can use it with basic knowledge/experience. On the other hand, Adobe Analytics tool needs expert developers for tool implementation. Big enterprises can go with Adobe Analytics for detailed user data and all. What do you dislike about Google ...

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CP

Chandani P

08/10/22

4 out of 5

"A very good tool to get the data from your website."

What do you like best about Google Analytics? I like the reporting feature. I like how nicely the reports are categorized and the use of varioussecondary dimensions in the data viewing process. What do you dislike about Google Analytics? You need to practice navigation a lot around the tool in the beginning stages to get a good understanding of where you can find what reports. What problems is Google Analytics solving and how is that benefiting you? Data collection which in turn is used for ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].