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9.8

Spot Score

Google Analytics - Web Analytics Software

Google Analytics Reviews in May 2025: User Ratings, Pros & Cons

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4.6

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Google Analytics Reviews & Ratings

4.6

Excellent

Based on 8928 ratings & 2517 reviews

Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terible

(4)

Expert's Review

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Offers detailed insights and reports, aiding in analyzing website performance and user behavior.

  • Provides real-time analytics, enabling immediate response to trends and visitor activities.

  • Integrates seamlessly with other Google services for managing digital marketing aspects efficiently.

  • Helps track conversions, create custom reports, and set up goals, essential for digital marketers.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 441-450 out of 2517

DS

Dan S

09/16/22

3.5 out of 5

"The industry standard, and for a reason!"

What do you like best about Google Analytics? Google Analytics offers an enormous range of tools, data gathering and export options for any website/system it gets set up to. Easily being able to visualise different points of data for a specific product cuts down on time spent researching how to push said product further. What do you dislike about Google Analytics? Set up and initial costs might be somewhat daunting for a fairly large project. Sampled reporting, even though much quicker to ...

Read more

RC

Rahul C

09/15/22

5 out of 5

"Great application for monitoring insights on your fingertips"

What do you like best about Google Analytics? It's free and very ease to use. The ease of access and feature richness makes it by far the best application for insight related to your advertisement or application. What do you dislike about Google Analytics? It's not very helpful in terms of setting up the monetization initially but once set up it's very easy to be sustained over a period of time which covers for it a bit. What problems is Google Analytics solving and how is that benefiting ...

Read more

RC

Rahul C

09/15/22

5 out of 5

"Great application for monitoring insights on your fingertips"

What do you like best about Google Analytics? It's free and very ease to use. The ease of access and feature richness makes it by far the best application for insight related to your advertisement or application. What do you dislike about Google Analytics? It's not very helpful in terms of setting up the monetization initially but once set up it's very easy to be sustained over a period of time which covers for it a bit. What problems is Google Analytics solving and how is that benefiting ...

Read more

RC

Rahul C

09/15/22

5 out of 5

"Great application for monitoring insights on your fingertips"

What do you like best about Google Analytics? It's free and very ease to use. The ease of access and feature richness makes it by far the best application for insight related to your advertisement or application. What do you dislike about Google Analytics? It's not very helpful in terms of setting up the monetization initially but once set up it's very easy to be sustained over a period of time which covers for it a bit. What problems is Google Analytics solving and how is that benefiting ...

Read more

AU

Anonymous User

09/13/22

4 out of 5

"Excellent insights and dashboards"

What do you like best about Google Analytics? Great insights and dashboards. Very customizable to get the data cut we want. What do you dislike about Google Analytics? Nothing. The dashboards are interactive. You can slice and dice data according to your need. What problems is Google Analytics solving and how is that benefiting you? We have many software for different purposes. Google analytics helps us view what is working and what is not. Can deep dive too.

RK

Rajeev K

09/09/22

5 out of 5

"Best and free web analytics tool"

What do you like best about Google Analytics? Every feature of google analytics is outstanding and to the point. However, I like the real-time traffic tracking and search query tracking most, and it helps optimise our page accordingly. What do you dislike about Google Analytics? There is nothing to dislike in google analytics as it is freely available and helps optimize our web pages for growth in SEO and digital marketing. Mobile versions need improvement and more features. What problems ...

Read more

RK

Rajeev K

09/09/22

5 out of 5

"Best and free web analytics tool"

What do you like best about Google Analytics? Every feature of google analytics is outstanding and to the point. However, I like the real-time traffic tracking and search query tracking most, and it helps optimise our page accordingly. What do you dislike about Google Analytics? There is nothing to dislike in google analytics as it is freely available and helps optimize our web pages for growth in SEO and digital marketing. Mobile versions need improvement and more features. What problems ...

Read more

RK

Rajeev K

09/09/22

5 out of 5

"Best and free web analytics tool"

What do you like best about Google Analytics? Every feature of google analytics is outstanding and to the point. However, I like the real-time traffic tracking and search query tracking most, and it helps optimise our page accordingly. What do you dislike about Google Analytics? There is nothing to dislike in google analytics as it is freely available and helps optimize our web pages for growth in SEO and digital marketing. Mobile versions need improvement and more features. What problems ...

Read more

JL

Jared L

09/07/22

5 out of 5

"I thrive on analysis! Nothing compares!"

What do you like best about Google Analytics? Every angle and spectrum that one could consider is available. What do you dislike about Google Analytics? I dislike, I can't perform Google AdWords from my sub URL. What problems is Google Analytics solving and how is that benefiting you? Are my Facebook ads relevant?

JL

Jared L

09/07/22

5 out of 5

"I thrive on analysis! Nothing compares!"

What do you like best about Google Analytics? Every angle and spectrum that one could consider is available. What do you dislike about Google Analytics? I dislike, I can't perform Google AdWords from my sub URL. What problems is Google Analytics solving and how is that benefiting you? Are my Facebook ads relevant?

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].