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9.8

Spot Score

Google Analytics - Web Analytics Software

Google Analytics Reviews in May 2025: User Ratings, Pros & Cons

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4.6

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Google Analytics Reviews & Ratings

4.6

Excellent

Based on 8928 ratings & 2517 reviews

Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terible

(4)

Expert's Review

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Offers detailed insights and reports, aiding in analyzing website performance and user behavior.

  • Provides real-time analytics, enabling immediate response to trends and visitor activities.

  • Integrates seamlessly with other Google services for managing digital marketing aspects efficiently.

  • Helps track conversions, create custom reports, and set up goals, essential for digital marketers.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 431-440 out of 2517

KA

Khalid A

09/20/22

5 out of 5

"excellent Web traffic analysis tool"

What do you like best about Google Analytics? I like the most : the best free traffic analysis tool easy to use goal analysis bets remarketing tool accurate traffic source able to export reports as excel real-time information the best tool to track user behavior What do you dislike about Google Analytics? I dislike the below aspects: need an improved user interface elimination of extensive manual tools subscription price inefficient cookies handling too much effort is required to learn the ...

Read more

LG

Lindsey G

09/19/22

5 out of 5

"Google analytics makes sense of your data"

What do you like best about Google Analytics? I like the google analytics gives you all the essential data points about your website, etc What do you dislike about Google Analytics? Nothing I can think of besides hacking vulnerability What problems is Google Analytics solving and how is that benefiting you? Google analytics helps the average everyday user to understand key data points about their website or advertising, etc to help you make better business decisions and understand your ...

Read more

LG

Lindsey G

09/19/22

5 out of 5

"Google analytics makes sense of your data"

What do you like best about Google Analytics? I like the google analytics gives you all the essential data points about your website, etc What do you dislike about Google Analytics? Nothing I can think of besides hacking vulnerability What problems is Google Analytics solving and how is that benefiting you? Google analytics helps the average everyday user to understand key data points about their website or advertising, etc to help you make better business decisions and understand your ...

Read more

LG

Lindsey G

09/19/22

5 out of 5

"Google analytics makes sense of your data"

What do you like best about Google Analytics? I like the google analytics gives you all the essential data points about your website, etc What do you dislike about Google Analytics? Nothing I can think of besides hacking vulnerability What problems is Google Analytics solving and how is that benefiting you? Google analytics helps the average everyday user to understand key data points about their website or advertising, etc to help you make better business decisions and understand your ...

Read more

AS

Amandeep S

09/18/22

5 out of 5

"The Most Reliable Tool for Tracking and Management of Traffic"

What do you like best about Google Analytics? Since its directly from Google, its always the most reliable tool. What do you dislike about Google Analytics? Still trying to master the latest version- GA4 What problems is Google Analytics solving and how is that benefiting you? I am able to get details about the demographics, insights about the users of my website and I can optimize my website better with this tool.

AM

Ajinkya M

09/18/22

5 out of 5

"A must have tool for every digital marketing team"

What do you like best about Google Analytics? Its simple, easy-to-use and easy to setup as compared to adobe analytics. Gives you much needed insights like source wise traffic, drop-off rate, etc. which helps you in optimising your website and web engagement. What do you dislike about Google Analytics? Whenever we try to compare the conversion data with other tools we have integrated with it never matches. Also there is a slight difference in actual conversions and GA tracked ...

Read more

AS

Amandeep S

09/18/22

5 out of 5

"The Most Reliable Tool for Tracking and Management of Traffic"

What do you like best about Google Analytics? Since its directly from Google, its always the most reliable tool. What do you dislike about Google Analytics? Still trying to master the latest version- GA4 What problems is Google Analytics solving and how is that benefiting you? I am able to get details about the demographics, insights about the users of my website and I can optimize my website better with this tool.

AM

Ajinkya M

09/18/22

5 out of 5

"A must have tool for every digital marketing team"

What do you like best about Google Analytics? Its simple, easy-to-use and easy to setup as compared to adobe analytics. Gives you much needed insights like source wise traffic, drop-off rate, etc. which helps you in optimising your website and web engagement. What do you dislike about Google Analytics? Whenever we try to compare the conversion data with other tools we have integrated with it never matches. Also there is a slight difference in actual conversions and GA tracked ...

Read more

AS

Amandeep S

09/18/22

5 out of 5

"The Most Reliable Tool for Tracking and Management of Traffic"

What do you like best about Google Analytics? Since its directly from Google, its always the most reliable tool. What do you dislike about Google Analytics? Still trying to master the latest version- GA4 What problems is Google Analytics solving and how is that benefiting you? I am able to get details about the demographics, insights about the users of my website and I can optimize my website better with this tool.

AM

Ajinkya M

09/18/22

5 out of 5

"A must have tool for every digital marketing team"

What do you like best about Google Analytics? Its simple, easy-to-use and easy to setup as compared to adobe analytics. Gives you much needed insights like source wise traffic, drop-off rate, etc. which helps you in optimising your website and web engagement. What do you dislike about Google Analytics? Whenever we try to compare the conversion data with other tools we have integrated with it never matches. Also there is a slight difference in actual conversions and GA tracked ...

Read more

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].