Google Analytics Reviews in May 2025: User Ratings, Pros & Cons

"The world's best analytics platform, and free!"

What do you like best about Google Analytics? Track user behavior, conversions, purchases and revenue, and more at the user, device, or regional level. What do you dislike about Google Analytics? Google Analytics 4 is radically different than its previous version, so custom audiences, event tracking, and custom segments are now much harder to set up. What problems is Google Analytics solving and how is that benefiting you? Measuring what people do on my websites so that I can improve them.

"good analytics platform"

What do you like best about Google Analytics? It has all of my analytics I need and I can connect monster analytics with it or other platforms. I can integrate it with my website with wordpress. I am not aware of a better competitor. What do you dislike about Google Analytics? A little bit of a learning curve to figure out where everything is and to connect a site and to know how to analyze the stuff. But that probably is not because of the site itself. What problems is Google Analytics ...

"Google Analytics for large nonprofit"

What do you like best about Google Analytics? There are so many layers and detailed analytics to take advantage of in Google Analytics. Looking forward to the transition to GA4 and how to maximize its new features. What do you dislike about Google Analytics? Google Analytics is not the most intuitive platform. There is a lot of time needed to familiarize yourself with the platform and distinguish which analytics are most helpful. What problems is Google Analytics solving and how is that ...

"A great tool for reviewing website metrics"

What do you like best about Google Analytics? Useful when viewing multiple websites and countries, including being able to rollup all data so you can review performance overall. Being able to create custom reports so data is easy to access and pull. What do you dislike about Google Analytics? The GA3 to GA4 move is awful, and means that a lot of cross-analysis of historic data will be near impossible without using a third party provider. Feel like with Google Analytics being such a large ...

"Google analytics is an easy and highly productive tool"

What do you like best about Google Analytics? Ease of use. It's incredibly straightforward to add to the app and website and provides a great dashboard. What do you dislike about Google Analytics? Some of the dashboard feature are not soo clear What problems is Google Analytics solving and how is that benefiting you? I helped filter out bots using recap and analyse user behaviours for individual web pages

"Reports Snapshots, FOR MY COURSE-WORK in Masters"

What do you like best about Google Analytics? First of all, it's free to use & hence education friendly. I found the reports snapshots part of the best UI among other analytics tools. And seamless Integration with other Google tools What do you dislike about Google Analytics? Dependency on Google: Google Analytics is a Google product, which means that users are dependent on Google's infrastructure and data policies. This may be a concern for users who prefer to use non-Google tools or who ...

"Execente ferramenta!"

What do you like best about Google Analytics? Os dados sobre cliente/acessos nos sites são exibidos em tempo real, a facilidade de tirar insights de negocio a partir deles, alem de podermos observar se ha alguma divergencia/incidente que afete do cliente. What do you dislike about Google Analytics? O ux design podeia ser mais caprichado, acho pouco intuitivo e meio "sem graça", mas no geral não tenho do que reclamar. What problems is Google Analytics solving and how is that benefiting ...

"Best Free Analytics by Google"

What do you like best about Google Analytics? There are many features that I use in Google Analytics but the best ones are the live audience, funnel creation, and trekking URL creation and also it can be integrated into many CRMs and different marketing software. What do you dislike about Google Analytics? Though it has many unique features, it is very confusing and doesn't have session replays and a heat map. Sometimes it also doesn't show accurate data as well. What problems is Google ...

"Fácil de visualizar todos los datos de las compañías que manejo en mi agencia de marketing"

What do you like best about Google Analytics? Tiene métricas de todo tipo, desde a qué hora se conectan los usuarios hasta de qué pais cosa que me ayuda con la planificación de las páginas web que manejo para así mejorarlas. What do you dislike about Google Analytics? A vveces es engorroso encontrar ciertas métricas y quizás pondría una opción para obtener informes directamente desde la plataforma para no tener que depender de Data Studio. What problems is Google Analytics solving and how ...

"Improve Your Website with Google Analytics"

What do you like best about Google Analytics? I find Google Analytics very helpful in understanding my website. It helps me track how much traffic I'm getting, where it's coming from, and what pages people are looking at most frequently. The data shows me how I can improve my site to attract more people or better target different audiences. What do you dislike about Google Analytics? I find Google Analytics difficult to use if I don't understand how it works. To make sure my data is ...