Google Analytics Reviews in May 2025: User Ratings, Pros & Cons

"A software everyone should use"

What do you like best about Google Analytics? Google Analytics has helped me a lot since I started using it. I love everything about it; I can see where my visitors are from, and how they came to my site. And if someone purchases something, I can know which pages they visited and for how long they were on that page. What do you dislike about Google Analytics? One thing I recently started not liking about Google Analytics is that they are soon stopping support for their Universal Analytics. ...

"Integration with Google webmaster Tools"

What do you like best about Google Analytics? Engagement measurement and optimized interactions. Thus, you will know when they scroll, click or download a file. Connection to BigQuery. You can export your data to the tool quickly and easily. In addition, you will be able to access the information whenever you want and carry out efficient and detailed analyses. cookie free What do you dislike about Google Analytics? I would like to be able to cross some metrics to extract reports that do not ...

"Every online marketer needs to use this."

What do you like best about Google Analytics? The best tool to gauge the effectiveness of your online marketing. You can see which pages are bringing in the most traffic, how are users interacting with your site, which sites are referring you, so much info for a marketer. What do you dislike about Google Analytics? It can be a little overwhelming with so much info available. There is also a bit of a learning curve to fully utilize all the functions. The displays and dashboard can be very ...

"There is a learning curve, but WOW can you get granular with the data!"

What do you like best about Google Analytics? I appreciate being able to see exactly how customers came to our website, as well as a more robust understanding of social attribution. What do you dislike about Google Analytics? Finding what you are looking for can be a bit of a hunt if you don't know where to look. What problems is Google Analytics solving and how is that benefiting you? With social media, proving attribution to sales and ROI can be challenging. Google Analytics offers ...

"Advantages of GA"

What do you like best about Google Analytics? GA is very helpful in tracking the users and sessions of our website What do you dislike about Google Analytics? The UI can be confusing at times and can be imporved What problems is Google Analytics solving and how is that benefiting you? GA is helping us figure our the key areas of our website where we can work on

"Comprehensive Analytics Tool - That Too Completely Free!"

What do you like best about Google Analytics? Seamless integrations with its family tools like Google Tag Manager, Google Ads, Big Query, etc. Especially its new GA4 version with event-based tracking and custom reports plays a vital role in more insightful reporting and user-behavior understanding. What do you dislike about Google Analytics? Sometimes, there will be data discrepancies while processing big data. And GA4 keeps on updating and improving day by day. Looking forward to its ...

"Good experience"

What do you like best about Google Analytics? Universal Analytics enabled me to track number of visitors, see their general behavior... track specific actions is also now easier with the GA4 version. What do you dislike about Google Analytics? Can me complicated to handle for complete beginner in data analyses What problems is Google Analytics solving and how is that benefiting you? It helps to have statistics on visitors, their behavior (page viewed...) and actions they take on our website

"Analytics and performance of website and google ads"

What do you like best about Google Analytics? How easily it integrated with our site and connected with other Google features. What do you dislike about Google Analytics? The amount of features is a little daunting at first and can seem like too much to deal with What problems is Google Analytics solving and how is that benefiting you? Tracking users and traffic to our site and analyzing customers

"Quick and precise"

What do you like best about Google Analytics? Google analytics provides the insight and details we need to understand what is driving people on our site What do you dislike about Google Analytics? Nothing really other than it took a while after we first launched for real data to start coming in What problems is Google Analytics solving and how is that benefiting you? It allows us to maximize efforts where we are seeing positive results from the data and make changes as needed where ...

"Good concept and easy to use"

What do you like best about Google Analytics? User friendly site, easy to configure and get started. What do you dislike about Google Analytics? Not as robust as other tools I have used. What problems is Google Analytics solving and how is that benefiting you? Google Analytics allows us to gather more detailed information on how visitors use the sites we manage.