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9.8

SpotScore

Google Analytics - Web Analytics Software

Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

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4.56

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Google Analytics Reviews & Ratings

4.56

Excellent

Based on 2242 ratings & 2517 reviews

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Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terrible

(4)

Spotsaas Editor’s POV

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Provides detailed reports on website performance and user behavior.

  • Real-time analytics surface trends and visitor activity as they happen.

  • Integrates with other Google services like Ads, Search Console, and Tag Manager.

  • Tracks conversions, supports custom reports, and goal configuration.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 2421-2430 out of 2517

AU

Anonymous User

05/09/19

5 out of 5

"Awesome resource for tracking guests to website"

What do you like best about Google Analytics? Google Analytics allows us to see and analyze comprehensive data on the visitors of our website and their demographics and behaviors. What do you dislike about Google Analytics? I have no negative comments about Google Analytics so far. More information than I could imagine. Recommendations to others considering Google Analytics: Use it if you want to see the demographics and behaviors of your prospective clients for better marketing. What ...

Read more

AU

Anonymous User

05/08/19

1.5 out of 5

"Powerful.. but bulky and soon to be outpaced"

What do you like best about Google Analytics? You can glean a lot of valuable information about visitors, sessions, and visitor behavior. The drilldowns into individual pages in your application or site and the device/browser information is invaluable for us. For general trends in traffic, revenue, etc it's a good data source. What do you dislike about Google Analytics? It requires a lot of setup and manual work to get what you really need. The UI is hideous, and we run into problems often ...

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MB

Matteo B

05/08/19

5 out of 5

"Best Analytics for your websites"

What do you like best about Google Analytics? I like most the easy way to check all about my website from my smartphone app to. What do you dislike about Google Analytics? nothing at all i always find god way to do everything i need What problems is Google Analytics solving and how is that benefiting you? understand what the visitor need to find on my website

KW

Kayla W

05/08/19

5 out of 5

"Google Analytics Changed my Business"

What do you like best about Google Analytics? I love that I am able to track how many people come to my website. I really feel like without having google analytics there would be no point in having a website. What do you dislike about Google Analytics? I feel like it could be a little more user friendly, it’s hard to navigate through the different analytics sometimes. Recommendations to others considering Google Analytics: I would say to help advance your website, you will want google ...

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AU

Anonymous User

05/08/19

5 out of 5

"Great Website Analytics "

What do you like best about Google Analytics? I like how I can track all hits to my website and see where most of my conversions are coming from. What do you dislike about Google Analytics? The only thing I dislike are when changes are made that makes it hard to find a tool. What problems is Google Analytics solving and how is that benefiting you? Website and conversions tracking, ROI on Marketing spending.

AU

Anonymous User

05/07/19

4 out of 5

"Excelent"

What do you like best about Google Analytics? Access your key metrics at any time and from anywhere and any time. What do you dislike about Google Analytics? I do not dislike anything, because it is easy to use, fast and reliable when it comes to solving communications between departments and users. Recommendations to others considering Google Analytics: Easy to use What problems is Google Analytics solving and how is that benefiting you? comunication, Real-time information

TL

Tomas L

05/07/19

4.5 out of 5

"A very complete web analytics tool that can acquire loads of data"

What do you like best about Google Analytics? Google Analytics is a relatively simple tool to install and use on a basic level. I like that it's also capable of providing advanced metrics than can give us valuable insight on many characteristics of website visitors and their activity. The panels and menus are neatly arranged in our Google Analytics control panel, so we can navigate back and forth between sections and different websites quickly. Google Analytics allows us to add multiple ...

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AU

Anonymous User

05/07/19

4.5 out of 5

"Found very useful tool for web analytics"

What do you like best about Google Analytics? We can easily measure our ROI from various activities. Google Analytics reports dashboard is very useful we can analyze our segments, channels, & audiences. What do you dislike about Google Analytics? Till now I did not find any dislike feature in it. Trust me it's so resourceful. What problems is Google Analytics solving and how is that benefiting you? We capture leads in our email automation channel to in Google analytics we set up our all ...

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AU

Anonymous User

05/07/19

4.5 out of 5

"Incredible Tool to track your website performance"

What do you like best about Google Analytics? In Google Analytics account we can easily track our website performance & after analyzing our pages we can improve our website person on various channels. What do you dislike about Google Analytics? No, Live support option is available on the platform sometime I need immediately help support which is not available. What problems is Google Analytics solving and how is that benefiting you? After analyzing our website in Google analytics we get to ...

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LN

Larry N

05/06/19

4.5 out of 5

"Excellent service to visualize your visits in real time"

What do you like best about Google Analytics? The service through its menus and dashboard has a lot of options, due to this the learning curve of the application is a bit high. In addition, thanks to the advanced Analytics graphics, the user is able to establish advanced filters that allow us to obtain statistics from the users of the website, very useful information to establish marketing strategies or to modify the website according to the needs of our users. What I liked most about ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].