Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

"The greatest analysis tool out there."

What do you like best about Google Analytics? Google Analytics let's you measure and analyze almost everything on your website. What do you dislike about Google Analytics? Learning how to use it can be somewhat of a hassle. Recommendations to others considering Google Analytics: Watch a lot, and I mean a lot, of videos, tutorials, walkthroughs and such. What problems is Google Analytics solving and how is that benefiting you? Analyzing marketing campaigns becomes a lot easier with Google ...

"Great tool! "

What do you like best about Google Analytics? It allows us to provide insights and ROI to our clients for our advertising. What do you dislike about Google Analytics? signing over the Gmail account/ admin rights once our ads have completed, is difficult. Recommendations to others considering Google Analytics: If you have multiple campaign managers using the GA analytics, then ensure to keep the log in to the admin rights handy! What problems is Google Analytics solving and how is that ...

"Great solution for measuring accurate data."

What do you like best about Google Analytics? As a Google Analytics user, I know that one of her strongest points is her reports, allowing the visualization of the data is extremely easy. Its ability to complement with all other Google products is a great advantage, since being able to connect with other services and being able to use them in parallel simplifies the work and saves us time. Counting also, with an attribution section, which shows us the route that the user makes for each ...

"Great product for enhanced visibility of traffic"

What do you like best about Google Analytics? The dashboard style implementation of analytics numbers and charting of information makes it easy to track trends and match traffic to social media promotions. What do you dislike about Google Analytics? The information in the mobile app could be more comprehensive and easier to navigate. Recommendations to others considering Google Analytics: Go for it, it's a great product. What problems is Google Analytics solving and how is that benefiting ...

"Google Analytics helps make advertising measurable"

What do you like best about Google Analytics? I like the fact that I can track and quantify digital advertising across channels. This helps me attribute proper value to media channels and optimize the media mix that is utilized. What do you dislike about Google Analytics? I dislike the fact that the Google Analytics platform is not always the most user friendly. Sometimes, there are updates to it, and it changes the layout, disrupting workflow. Recommendations to others considering Google ...

"Love GA! "

What do you like best about Google Analytics? Google Analytics is so user friendly. I’m able to get all my data in one spot (traffic, sales, product performance). Can’t live without! What do you dislike about Google Analytics? I wish google analytics offered more training on the technology What problems is Google Analytics solving and how is that benefiting you? Increasing sales, ensuring all traffic and sales targets are met, increasing conversion rates

"Great Functionality "

What do you like best about Google Analytics? I think the interface is super easy to use and understand. What do you dislike about Google Analytics? Nothing, as a first time user I was able to fogure it out myself Recommendations to others considering Google Analytics: Give it a try you won’t be sorry What problems is Google Analytics solving and how is that benefiting you? Where and when my traffic is happening to determine best times

"Great tool, steep learning curve"

What do you like best about Google Analytics? It provides highly valuable data for our website tracking. The Google Analytics + Console together provides both high level and granular data. What do you dislike about Google Analytics? Hard to learn how to use! Google provides some support for new users, but it keeps updating and the forums are rarely helpful. Can get overwhelming. The notes of explanation within the system are often more confusing. What problems is Google Analytics solving ...

"Great tool to analyze your target group"

What do you like best about Google Analytics? I like that i can view my website traffic which helps me adjust my website if needed based on the current traffic. What do you dislike about Google Analytics? You need to set URL’s to be able to use the conversion options Recommendations to others considering Google Analytics: none What problems is Google Analytics solving and how is that benefiting you? Limited traffic to my website. I can adjust wording and so on and see how it helps.

"Good analytics pros and cons "

What do you like best about Google Analytics? I love how easy it was to implement google analytics to my business. After few weeks data started to sip in and it was very easy to decipher through. What do you dislike about Google Analytics? Customer service can be a huge pain but understandable for a software that’s used by about 70 percent of current businesses. Too much automations. What problems is Google Analytics solving and how is that benefiting you? It’s made collecting data on my ...