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9.8

SpotScore

Google Analytics - Web Analytics Software

Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

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4.56

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Google Analytics Reviews & Ratings

4.56

Excellent

Based on 2242 ratings & 2517 reviews

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Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terrible

(4)

Spotsaas Editor’s POV

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Provides detailed reports on website performance and user behavior.

  • Real-time analytics surface trends and visitor activity as they happen.

  • Integrates with other Google services like Ads, Search Console, and Tag Manager.

  • Tracks conversions, supports custom reports, and goal configuration.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 2131-2140 out of 2517

AB

Anita B

08/22/19

5 out of 5

"Track Your Website Visitors"

What do you like best about Google Analytics? We used Google Analytics to track our visitor engagement. The most important data feature we always keep an eye are the bounce rates. If it is too high, we are losing visitors especially if those are first time visitors. We then look up the Location of visitors who have high bounce rates then check on that location if our website is loading fast or slow. We also then check those visitors with high bounce rates if what device are they using, so ...

Read more

TJ

Tom J

08/21/19

5 out of 5

"Essential for every business"

What do you like best about Google Analytics? Given the colossal size of Google, for any business selling or just advertising online it’s fundamental to be having Google Analytics to best access your performance online, wether it be through organic traffic, paid traffic or any channel you use. What do you dislike about Google Analytics? Although easy usability is something they’re continuously trying to improve, it takes months to truly understand how to use the platform to its best ...

Read more

KL

KATRINA L

08/21/19

4 out of 5

"Learn where your vistor come from and use the information to grow your website."

What do you like best about Google Analytics? Google Analytics keep me in the know on what current pages on my websites are trending and which one is not. I see right on my Google dash broad on the visitor's origins and other helpful information right down to the age group. Lately, I have been using google analytics to monitor my different advertising campaigns. This allows me to better focus my limited advertising budget while still conducting some basic testing on my audience. What do you ...

Read more

AU

Anonymous User

08/21/19

4 out of 5

"In depth analysis of web data"

What do you like best about Google Analytics? The best thing about Google Analytics is that it is an in depth analytical software, and provides amazing insights into web data that is collected. Not only is it free but also provides almost everything a paid software should provide. From tips on how to analyze it to real time monitoring, it has it all. What do you dislike about Google Analytics? The fact that only experts can use it, and that a decent knowledge of the software is required ...

Read more

BM

Beth May Fairfax S

08/21/19

3 out of 5

"Fairly complex to use efficiently but once you grasp the basic stuff it’s a helpful tool"

What do you like best about Google Analytics? Can do some simple metrics fairly easily and get some great key metrics for research purposes by just using dates and a couple filters What do you dislike about Google Analytics? Quite difficult to use if you are a new user as not all functions or metrics are straightforward in what they actual do/show - takes a lot of fiddling with and practicing to get to grips with What problems is Google Analytics solving and how is that benefiting ...

Read more

AU

Anonymous User

08/21/19

3 out of 5

"Great because it's free!"

What do you like best about Google Analytics? Great platform to use to collect data on traffic on your website, and can use to improve your presence online. What do you dislike about Google Analytics? I feel like I'm talking to robots when I need help. I wish there was more customer support. What problems is Google Analytics solving and how is that benefiting you? A large problem that has been solved is understanding our audience and when there is high traffic.

TJ

Tom J

08/21/19

5 out of 5

"Essential for every business"

What do you like best about Google Analytics? Given the colossal size of Google, for any business selling or just advertising online it’s fundamental to be having Google Analytics to best access your performance online, wether it be through organic traffic, paid traffic or any channel you use. What do you dislike about Google Analytics? Although easy usability is something they’re continuously trying to improve, it takes months to truly understand how to use the platform to its best ...

Read more

VB

Varg B

08/20/19

5 out of 5

"Tool to Use to Check Site Visitors"

What do you like best about Google Analytics? Google Analytics lets us check if our website is getting good visitors or not. One script is all it needs to be inserted on the site and data will flow to the Analytics Dashboard when visitors hit up the site. We can pinpoint fake visits and segregate or block them depending on the severity of those fake visits. We can also check if our SEO campaigns are doing well by checking the Organic traffic details. Same goes with SMO, we just check which ...

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AW

Aniela W

08/20/19

5 out of 5

"Your Partner For Successful Campaigns And Website Optimization"

What do you like best about Google Analytics? 1. Bounce Rates - I could see which post and pages visitors stay the longest and least. With the post or page visitors leave early, we would try to make the content better. With the post or page visitors stay for long, we would create some more engagements like campaigns. 2. Visitor Location - we would segregate visitors from each country and offer them a geo based campaign or content specific to where they are located. 3. Device Used - optimize ...

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AU

Anonymous User

08/20/19

3.5 out of 5

"Very easy to use "

What do you like best about Google Analytics? I like the ease of use in making reports and running analysis of different data What do you dislike about Google Analytics? It can take a while to set up but it is only a one time thing What problems is Google Analytics solving and how is that benefiting you? Easier ways to create reports, not having to wait as long to get those reports,

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].