Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

"Free functionality that was previously only available with expensive platforms"

What do you like best about Google Analytics? The integration with all other free google services like GTM, AdWords and Data Studio make Google Analytics the only choice for us. What do you dislike about Google Analytics? I've used Google 360 at other organisations and it's definitely powerful software, I just wish the price jump wasn't so large between free and paid. What problems is Google Analytics solving and how is that benefiting you? I use Google Analytics for a range of use cases ...

"Great tool!"

What do you like best about Google Analytics? Google analytics provides the marketers with huge source of information about their customers. It also have an ability to increase the data visibility. Decision making become easy for the marketers on basis of Google assessment as well. Biggest pros of google analytics is, it is totally free. It can be also used from multiple devices at anytime. What do you dislike about Google Analytics? Google Analytics can be confusing and overwhelming for ...

"One size fits all"

What do you like best about Google Analytics? Intuitive user interface, easy installation with websites What do you dislike about Google Analytics? Mobile app tracking is tough and helpful in reports Recommendations to others considering Google Analytics: Easy setup and on boarding What problems is Google Analytics solving and how is that benefiting you? Tracking, reports, data export

"Google Analytics - The one and only tool to monitor your online presence."

What do you like best about Google Analytics? With Google Analytics you pretty much get all the tools you need to monitor your website, get statistics on your visitors, improve your SEO ranking. It is fairly easy to set up and integrate with your website, and to top it all off, it is free! On top of that, you will get access to a ton of free courses to master Google Analytics. You can go pretty high in this, to eventually become a professional. For starters, the basic google analytics ...

"One size fits all"

What do you like best about Google Analytics? Intuitive user interface, easy installation with websites What do you dislike about Google Analytics? Mobile app tracking is tough and helpful in reports Recommendations to others considering Google Analytics: Easy setup and on boarding What problems is Google Analytics solving and how is that benefiting you? Tracking, reports, data export

"Google Analytics to get data for decision making"

What do you like best about Google Analytics? Google Analytics is one of important tool for decision making in day to day life, It gives the large amount of detail information about the project even it gives the no of session and by different matrices like gender device country and so on. Its totally free to use and manage your multiple project with same account. Even you can trigger the email notification for certain events. which is good thing. Google Analytics also helpful to get the no ...

"My go-to Analytics for my Wordpress Website "

What do you like best about Google Analytics? GA has a low impact on my page load. I am also able to comply better with GDPR by removing the final octet of IP addresses; this still makes the data useful but gives my users for anonymity. I can collect all the stats i need; sessions, page views, bounce rate, device, country etc. What do you dislike about Google Analytics? The interface for looking at your data is poor, it looks a little dated and clunky. This does not detract from the good ...

"It is a must"

What do you like best about Google Analytics? It is a comprehensive tool to track your site visitor data. I have used this tool for years for a consumer electronics e-commerce site. Its key strength is that it is really sophisticated but flexible, and well structured. I can see an in depth analysis for the site, and using the data I can identify the points where improvements should be made where my visitors leave the site. It is easy to customize targets to identify the usage of a feature ...

"It is a must"

What do you like best about Google Analytics? It is a comprehensive tool to track your site visitor data. I have used this tool for years for a consumer electronics e-commerce site. Its key strength is that it is really sophisticated but flexible, and well structured. I can see an in depth analysis for the site, and using the data I can identify the points where improvements should be made where my visitors leave the site. It is easy to customize targets to identify the usage of a feature ...

"My go-to Analytics for my Wordpress Website "

What do you like best about Google Analytics? GA has a low impact on my page load. I am also able to comply better with GDPR by removing the final octet of IP addresses; this still makes the data useful but gives my users for anonymity. I can collect all the stats i need; sessions, page views, bounce rate, device, country etc. What do you dislike about Google Analytics? The interface for looking at your data is poor, it looks a little dated and clunky. This does not detract from the good ...