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9.8

SpotScore

Google Analytics - Web Analytics Software

Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

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4.56

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Google Analytics Reviews & Ratings

4.56

Excellent

Based on 2242 ratings & 2517 reviews

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Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terrible

(4)

Spotsaas Editor’s POV

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Provides detailed reports on website performance and user behavior.

  • Real-time analytics surface trends and visitor activity as they happen.

  • Integrates with other Google services like Ads, Search Console, and Tag Manager.

  • Tracks conversions, supports custom reports, and goal configuration.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 2081-2090 out of 2517

AU

Anonymous User

09/10/19

3.5 out of 5

"Great tools in a disappointing medium"

What do you like best about Google Analytics? GA provides endless amounts of insightful and detailed information considering a very wide range of metrics. What do you dislike about Google Analytics? The interface is difficult to understand and navigate. What problems is Google Analytics solving and how is that benefiting you? GA better helps me to understand my audience and their behavior. It allows me to specialize future updates to maximize retention and revenue.

AU

Anonymous User

09/09/19

4 out of 5

"Google analytics is a helpful tool for those who run website and blogs"

What do you like best about Google Analytics? Google analytics is a free web analytics service which is worldwide used. It has a premium analytic features both for traditional and mobile users. I liked the dashboard panel where we can easily pull off various types of reports and use in marketing campaign as well. It has a nice user interface and well explained tooltips features helps us a lot to learn all the productive features. It helps us to get real time reporting, mobile traffic, site ...

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AU

Anonymous User

09/09/19

5 out of 5

"Comprehensive and complete"

What do you like best about Google Analytics? Must have marketing tool to have and learn, GA gives in depth analysis of every aspect of customer behavior. You can customize goals and really dive down on what your customers do when they interact with your content. And if you have no idea how to use it, there is pretty complete certification that you can complete. What do you dislike about Google Analytics? Nothing to complaint, just how complex it is and it can be hard to grasp the first ...

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AU

Anonymous User

09/09/19

5 out of 5

"A tool you need to know"

What do you like best about Google Analytics? I like that, once you get to know the system you can quickly get the result you need. What do you dislike about Google Analytics? The learning curve can be quite steep and internal changes annoying. Recommendations to others considering Google Analytics: Learn the basics and it's a pleasure to work with. What problems is Google Analytics solving and how is that benefiting you? Creating client strategies based on real statistics or telling ...

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AU

Anonymous User

09/09/19

5 out of 5

"THE analytics package"

What do you like best about Google Analytics? Due to Google's expansive knowledge in the field of advertising and data analysis, the results from Google Analytics are extremely valuable. Google Analytics is perhaps the most widely used analytics package yet it is 100% free. What do you dislike about Google Analytics? Using Google Analytics on a website requires loading resources from Google's servers which increases the page load time slightly. What problems is Google Analytics solving and ...

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SP

Saurab P

09/09/19

5 out of 5

"The standard for analyzing "

What do you like best about Google Analytics? I love the detailed target markets I’m able to see and understand all customer needs What do you dislike about Google Analytics? I haven’t found an error yet that has bothered me What problems is Google Analytics solving and how is that benefiting you? I’m able to understand my google ads a lot easier.

NM

Nathan M

09/08/19

5 out of 5

"Analytical excellence - incredible insight"

What do you like best about Google Analytics? Goal tracking. It's undoubtedly helpful in identifying the best channels and path to conversion.The technology aspect is also useful as it helps us improve conversion rates for the various devices, and identify any website issues on specific browser resolutions What do you dislike about Google Analytics? A lack of organic keyword data (which I understand is due to user privacy protection), but it helps you understand what's working for your ...

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NP

Noe P

09/08/19

4 out of 5

"Google Analytics"

What do you like best about Google Analytics? Poder analizar todas las métricas de mi web What do you dislike about Google Analytics? Nada. todo es increíble, lo mejor, nada malo Recommendations to others considering Google Analytics: Usadlo para medir todo de vuestra web What problems is Google Analytics solving and how is that benefiting you? Analizar los comportamientos de los usuarios dentro de mi web

CK

Christopher K

09/08/19

5 out of 5

"Best Most in-depth Website Analytic Software "

What do you like best about Google Analytics? You can track every factor or stat about your site visitors and how they behave on your website. What do you dislike about Google Analytics? The only bad thing would be when you try to get details on your organic site traffic and search for the keywords that brought them to your site sometimes you can’t read data and all it says is Not Found. Recommendations to others considering Google Analytics: A must have for website e-commerce success! What ...

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AP

Alex P

09/07/19

5 out of 5

"The gold standard in web analytics"

What do you like best about Google Analytics? It has incredibly rich features that integrate with pretty much every marketing system out there, and you can learn something new every day about it and never run out of things that could be useful. What do you dislike about Google Analytics? It loads slowly on my browser, which discourages me from checking it as much as I probably should. Recommendations to others considering Google Analytics: If you're considering it, you definitely need to ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].