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9.8

SpotScore

Google Analytics - Web Analytics Software

Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

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4.56

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Google Analytics Reviews & Ratings

4.56

Excellent

Based on 2242 ratings & 2517 reviews

Are you using Google Analytics?

Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terrible

(4)

Spotsaas Editor’s POV

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Provides detailed reports on website performance and user behavior.

  • Real-time analytics surface trends and visitor activity as they happen.

  • Integrates with other Google services like Ads, Search Console, and Tag Manager.

  • Tracks conversions, supports custom reports, and goal configuration.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 1921-1930 out of 2517

AU

Anonymous User

10/11/19

5 out of 5

"Google Analytics is God of Reports"

What do you like best about Google Analytics? Google Analytics provide the best overview of client requirements and website overview. Analytics are the key metric for performance management. What do you dislike about Google Analytics? Too much advanced sometimes and if people are novice, its hard to understand without proper case studies. Recommendations to others considering Google Analytics: Make it more questions based on intelligence, make it more user-centric for small businesses. What ...

Read more

TZ

Tatyana Z

10/11/19

5 out of 5

"A must-have analytical tool for any business"

What do you like best about Google Analytics? I like the variety of reports I can create, segmentation and split-testing. What do you dislike about Google Analytics? I find it difficult to install analytics and additional features on websites. What problems is Google Analytics solving and how is that benefiting you? I keep track of my customers and prospects, check purchasing behavior and how do we reach our marketing goals.

TZ

Tatyana Z

10/11/19

5 out of 5

"A must-have analytical tool for any business"

What do you like best about Google Analytics? I like the variety of reports I can create, segmentation and split-testing. What do you dislike about Google Analytics? I find it difficult to install analytics and additional features on websites. What problems is Google Analytics solving and how is that benefiting you? I keep track of my customers and prospects, check purchasing behavior and how do we reach our marketing goals.

AU

Anonymous User

10/11/19

5 out of 5

"Google Analytics is God of Reports"

What do you like best about Google Analytics? Google Analytics provide the best overview of client requirements and website overview. Analytics are the key metric for performance management. What do you dislike about Google Analytics? Too much advanced sometimes and if people are novice, its hard to understand without proper case studies. Recommendations to others considering Google Analytics: Make it more questions based on intelligence, make it more user-centric for small businesses. What ...

Read more

AU

Anonymous User

10/11/19

5 out of 5

"Easy and efficientl"

What do you like best about Google Analytics? I like the easy integrations across products for ease of access to data. And the extension that useful for quick and effective data analytics What do you dislike about Google Analytics? How the data in different view and reports in not fully accurate. Recommendations to others considering Google Analytics: Take your time to understand all the possible tools and functions attached with GA, and you will learn to appreciate what is can do. What ...

Read more

AU

Anonymous User

10/11/19

5 out of 5

"Very effective and awesome tool."

What do you like best about Google Analytics? Trackability of everything. Customised reports and dashboards. Easily readable data. What do you dislike about Google Analytics? When I first started it was hard to link my search console with analytics account. Recommendations to others considering Google Analytics: Its awesome. Don't wait or have double thoughts. What problems is Google Analytics solving and how is that benefiting you? User activity. Real time data. User behaviour. ...

Read more

AS

Achir s

10/10/19

4.5 out of 5

"Google analytics shows everthing you need"

What do you like best about Google Analytics? Google Analytics is the best tool to monitor and analyse your website traffic. It can track everything that happens on your website and apps like from where you are getting the most traffic. It's so powerful and the best part is it is free to use. What do you dislike about Google Analytics? Google Analytics is an awesome tool but you have to learn the skills to master it, as it is quite complex sometimes. Documentation is good but can be better. ...

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AU

Anonymous User

10/10/19

4.5 out of 5

"Great was to Unterstand your Customer "

What do you like best about Google Analytics? Google Analytics has proven to Support our Business decisions with reliable and easy to Unterstand Data What do you dislike about Google Analytics? Google Analytics is Not as easy to install as i Had Hoped especially of you want to dig Deeper into Data What problems is Google Analytics solving and how is that benefiting you? Where do the customers come from and why do they Buy and why Not

DH

Dan H

10/10/19

3 out of 5

"Simple yet difficult interface"

What do you like best about Google Analytics? The ability to see searches and filter data What do you dislike about Google Analytics? How hard it is to breakdown data effectively. It is not intuitive What problems is Google Analytics solving and how is that benefiting you? Making custom reports that work with the correct fields. Many dont work and are not clearly labelled

AU

Anonymous User

10/10/19

5 out of 5

"Effective way to see and check and monitor you’re performance "

What do you like best about Google Analytics? So easy to use Easy to keep on top off Real live results that actually show you how well you’re performing for you’re website What do you dislike about Google Analytics? Initially difficult to get you’re head around but once you have passed that hurdle it’s easy as you like Recommendations to others considering Google Analytics: Spend time to figure it out and understand it And then keep monitoring it What problems is Google Analytics solving ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].