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9.8

SpotScore

Google Analytics - Web Analytics Software

Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

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4.56

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Google Analytics Reviews & Ratings

4.56

Excellent

Based on 2242 ratings & 2517 reviews

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Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terrible

(4)

Spotsaas Editor’s POV

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Provides detailed reports on website performance and user behavior.

  • Real-time analytics surface trends and visitor activity as they happen.

  • Integrates with other Google services like Ads, Search Console, and Tag Manager.

  • Tracks conversions, supports custom reports, and goal configuration.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 1901-1910 out of 2517

AU

Anonymous User

10/14/19

5 out of 5

"Best Analytics tool ever"

What do you like best about Google Analytics? The one screen interface for everything and the real time data in website. What do you dislike about Google Analytics? what can we dislike in a google product. Its the best. What problems is Google Analytics solving and how is that benefiting you? Real time traffic Behavioural analysis Conversion

JV

John V

10/14/19

5 out of 5

"A Great Tool to Effectively Analyze your Website"

What do you like best about Google Analytics? Google Analytics provides tons of very powerful features to check the impact of our marketing campaigns and take corrective actions in order to achieve a high performing website. Google Analytics is undoubtedly the best tool to collect website data and organise them in a very user-friendly way. The best part about Google Analytics is its ability to give actionable insight on every page of the website. It has definitely helped us in creating very ...

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VT

Veronica T

10/14/19

5 out of 5

"A must-have tool for website owners"

What do you like best about Google Analytics? The tool is extremely easy to use, but extremely powerful. You're almost not even limited on the type of dashboards and reports that you can use. What do you dislike about Google Analytics? This is not a true downside, but indeed the tool is very powerful so if you want to take full advantage, then you need to spend time learning the interface. Recommendations to others considering Google Analytics: You cannot bypass using google analytics if ...

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EH

error4 h

10/14/19

5 out of 5

"Free Analytics Software"

What do you like best about Google Analytics? It provides free analytics of the site & tracks real-time user on the site. What do you dislike about Google Analytics? Generally, it gets blocked by ad blockers, so their views are not counted. What problems is Google Analytics solving and how is that benefiting you? Analytics of the site

AU

Anonymous User

10/14/19

3.5 out of 5

"GA Tool accessibility"

What do you like best about Google Analytics? the tool is open to use for anyone and give pretty much quality dashboard and output in terms of visualisation and daily monitoring and also super customisable What do you dislike about Google Analytics? this is not a tool for advanced users, it has certain restrictions in terms of in depth feature usability. What problems is Google Analytics solving and how is that benefiting you? Google analytics certainly help to monitor the performance of ...

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DB

David B

10/13/19

5 out of 5

"How can you live without it?"

What do you like best about Google Analytics? It provides insight into who your audience is. You can build campaigns around it, and know what pages of your website need work, and measure your marketing success. What do you dislike about Google Analytics? You have to teach yourself everything, and if there are technical difficulties, good luck! Recommendations to others considering Google Analytics: You have no choice, you have to use it. What problems is Google Analytics solving and how is ...

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HD

Holly D

10/13/19

5 out of 5

"So useful for websites"

What do you like best about Google Analytics? I've been using Google Analytics for many years now and it's the best website analysis site by far. It has every type of data you could possibly want to see where your website is resonating. What do you dislike about Google Analytics? The layout is rather overwhelming and the different terms can get quite confusing at first. What problems is Google Analytics solving and how is that benefiting you? I'm able to see exactly where on the website my ...

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AU

Anonymous User

10/13/19

3.5 out of 5

"Powerful insights"

What do you like best about Google Analytics? This service gives you all the information you could want about your website. And displays it in easy to read graphs. What do you dislike about Google Analytics? The interface can be confusing to begin. It's sheer number of features can overwhelm. Perhaps some screens could be combined/consolidated just to simplify the overall experience. What problems is Google Analytics solving and how is that benefiting you? This can prove a powerful tool ...

Read more

AU

Anonymous User

10/13/19

4 out of 5

"Analytics "

What do you like best about Google Analytics? I started using Google analytics about 7 years ago. I use it less now due to the social media platforms I use having great analytics by themselves but when I did use it, it was useful What do you dislike about Google Analytics? I wish I was more user friendly for people that have multiple clients (like I would love if I could have one login and and access all my accounts and switch to different dashboards. What problems is Google Analytics ...

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EG

Elodie G

10/13/19

3.5 out of 5

"Creation of conversion funnel"

What do you like best about Google Analytics? That you can find almost any data and easily track everything What do you dislike about Google Analytics? Sometimes too much datas and not easy to find the one you want, sometimes also there is a big difference between results in analytics and another solution (exemple page views) What problems is Google Analytics solving and how is that benefiting you? I’m identifying which page of my website are useful or useless

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].