Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

"Setting the standard for website metrics for making marketibg decisions based on data "

What do you like best about Google Analytics? Analytics includes a number of key metrics to analyse user behaviour and journeys throughout the website. What do you dislike about Google Analytics? Can be complicated to learn and a lot of options can leave a user confused. What problems is Google Analytics solving and how is that benefiting you? Understanding how a user interacts with my website enables us to make business decisions that affect the design and how we run our campaigns.

"Google analytics allows me to know the traffic sources of my website"

What do you like best about Google Analytics? I have been using Google analytics to check from which sources the traffic is coming on our site and whether the efforts which I am putting on social and SEO whether they are paying off or not. Also, what I like best about this tool is that we can set up goals and conversions on Google analytics on our important pages and see how our website is performing. Also, I can find out which keywords and social channel is bringing the traffic and I can ...

"Good tool for analyse your site "

What do you like best about Google Analytics? Google Analytics gives you clear picture of your websites performance, user experience, customer journey, page performance. You can set Goals and calculate ROI of your marketing activities. What do you dislike about Google Analytics? Sometimes it's hard to differentiate traffic. Recommendations to others considering Google Analytics: You can track what people do when they’re on your website. You gain data on who’s visiting your website and how. ...

"Free and Best Way to Analyse User Behaviour"

What do you like best about Google Analytics? Live Tracking, Event Tracking, Goal Tracking. Google Analytics is the best service to identify the target audience. What do you dislike about Google Analytics? Heatmap. Google Analytics doesn't provide heatmap data which are added benefits of website users. Recommendations to others considering Google Analytics: Good, Free and Easy to Use. Just give you information about your website data don't expect competitor data. What problems is Google ...

"Google Analytics"

What do you like best about Google Analytics? I use this platform to track digital display campaigns. It is awesome for compiling data. You can track the campaign at anytime. It also gives you tips on how to improve the overall campaign What do you dislike about Google Analytics? I have to say the platform is pretty transparent for anyone with a background in digital marketing Recommendations to others considering Google Analytics: Perfect for tracking campaigns and you can also monitor ...

"The tool to dive deep and deep into website traffic"

What do you like best about Google Analytics? We've been using Google Analytics to track our customer engagement since about decade and we've seen how this analytics platform has evolved into a mature and market standard for website traffic monitoring. I don't think any other tool is as sophisticated as Google Analytics, it's hands down the marker leader; albeit the tool to have such a pervasive reach amongst developers. Just think of a feature to analyse data, be it user acquisition, ...

"Best tool for the analysis website data."

What do you like best about Google Analytics? I like the reports, very easy to integrate with the website. What do you dislike about Google Analytics? Good for the small scale industry, not for large scale projects. What problems is Google Analytics solving and how is that benefiting you? It can used to solve the analysis reports

"Great out of the box solution for first analytics tool"

What do you like best about Google Analytics? Simple to use and navigate for any departments who need to access. Great reporting that is simple to run and export. What do you dislike about Google Analytics? Since moving on to more advanced reporting platforms, we found that our sessions and other data was a bit underreported. What problems is Google Analytics solving and how is that benefiting you? Monitoring and forecasting site traffic by sessions and pageviews; have used this information ...

"Great tool, easy to use"

What do you like best about Google Analytics? It provides you with relatively accurate data which could help you to take the right business solutions and optimise your website performance What do you dislike about Google Analytics? Sometimes the data spectrum could be limited, or an error could appear if the data is not clear, readable, makes sense Recommendations to others considering Google Analytics: Understand the basics, then try with simple data and increase the complexity gradually. ...

"The best stats around"

What do you like best about Google Analytics? Google analytics is the go to platform for tracking activity and performance of websites. What do you dislike about Google Analytics? Nothing. It's totally awesome without a doubt the best Recommendations to others considering Google Analytics: If you need to get stats on your website then this is the go to piece of kit for your needs. What problems is Google Analytics solving and how is that benefiting you? I am able to get fast and accurate ...