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9.8

SpotScore

Google Analytics - Web Analytics Software

Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

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4.56

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Google Analytics Reviews & Ratings

4.56

Excellent

Based on 2242 ratings & 2517 reviews

Are you using Google Analytics?

Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terrible

(4)

Spotsaas Editor’s POV

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Provides detailed reports on website performance and user behavior.

  • Real-time analytics surface trends and visitor activity as they happen.

  • Integrates with other Google services like Ads, Search Console, and Tag Manager.

  • Tracks conversions, supports custom reports, and goal configuration.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 1791-1800 out of 2517

AU

Anonymous User

10/31/19

4.5 out of 5

"Functionality"

What do you like best about Google Analytics? Wide functionality A / B testing (custom experimental functionality) you can conveniently watch conversions in different browsers and OS, different traffic segments PageSpeed Insights cool dashboards, downloadable expert report templates that integrate in a couple of clicks more convenient interface and usability than Yandex What do you dislike about Google Analytics? Ablsolutely nothing! Probably only that would be nice to change its design to ...

Read more

AU

Anonymous User

10/31/19

4 out of 5

"8+ years using GA"

What do you like best about Google Analytics? Analytics report specifically the page view and funnels What do you dislike about Google Analytics? I think this is the best tool and we simply love it What problems is Google Analytics solving and how is that benefiting you? We are working on page insights for better ranking using Google analytics

JA

Joey A

10/31/19

5 out of 5

"Great for keeping track of website visitors"

What do you like best about Google Analytics? Being able to see website visitors in real time. What do you dislike about Google Analytics? There are some glitches when too many visitors are on site What problems is Google Analytics solving and how is that benefiting you? Able ti improve user retention on my store

AU

Anonymous User

10/31/19

4.5 out of 5

"Functionality"

What do you like best about Google Analytics? Wide functionality A / B testing (custom experimental functionality) you can conveniently watch conversions in different browsers and OS, different traffic segments PageSpeed Insights cool dashboards, downloadable expert report templates that integrate in a couple of clicks more convenient interface and usability than Yandex What do you dislike about Google Analytics? Ablsolutely nothing! Probably only that would be nice to change its design to ...

Read more

AU

Anonymous User

10/30/19

4.5 out of 5

"Data all in one"

What do you like best about Google Analytics? Google analytics is most helpful in our reporting and its ability to pair with google ads What do you dislike about Google Analytics? Google analytics could have a better developed platform Recommendations to others considering Google Analytics: pair with google ads What problems is Google Analytics solving and how is that benefiting you? We solve reporting issues with google analytics. we're able to track which pages are doing well and what ...

Read more

AU

Anonymous User

10/30/19

4.5 out of 5

"Data all in one"

What do you like best about Google Analytics? Google analytics is most helpful in our reporting and its ability to pair with google ads What do you dislike about Google Analytics? Google analytics could have a better developed platform Recommendations to others considering Google Analytics: pair with google ads What problems is Google Analytics solving and how is that benefiting you? We solve reporting issues with google analytics. we're able to track which pages are doing well and what ...

Read more

CY

Cetin Y

10/29/19

4 out of 5

"Google Analytics is nice website traffic tracker application."

What do you like best about Google Analytics? I like it because it is very easy to implement it on websites. There is little JS code to implement website. What do you dislike about Google Analytics? Following metrics are not easy to track , too many buttons on screen. Recommendations to others considering Google Analytics: there are too complex screen, need to simplify it. What problems is Google Analytics solving and how is that benefiting you? I can see clearly site data in one page it is ...

Read more

AU

Anonymous User

10/29/19

3 out of 5

"Ok as a free product for early stage"

What do you like best about Google Analytics? Quick to implement, free, and bare bones reporting is always the go to for new startups What do you dislike about Google Analytics? Very limited feature set, stuck more in web world than for mobile apps, lots of data sampling What problems is Google Analytics solving and how is that benefiting you? Tracking of user behavior and optimization in addition to top level metrics

KG

Karen G

10/29/19

4 out of 5

"Handy tool!"

What do you like best about Google Analytics? It is free and easy to setup. An online training to get the most of this tool ca be gain through Google Analytics Academy for free. It allows you to import data from other sources to Google Analytics and further analyse it. The custom reporting is my favourite feature and is a time saver. It has been updated constantly and incorporating new changes to be more helpful. What do you dislike about Google Analytics? The premium plan is expensive. ...

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AU

Anonymous User

10/29/19

5 out of 5

"Powerful, free, insightful."

What do you like best about Google Analytics? Google Analytics is the go to solution for digital analytics. With a free offering, this is the one stop shop to measure web behavior. What do you dislike about Google Analytics? At times, you get hit with analysis paralysis given the sheer amount of data presented to you. It's important to sift through this data for the story that matters. What problems is Google Analytics solving and how is that benefiting you? Understanding how users are ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].