Google Analytics Reviews in June 2026: User Ratings, Pros & Cons

"GA4 gets 5 stars for data collection and 3 stars for reporting and analytics"

What do you like best about Google Analytics? Enterprise SaaS marketers like me love the user-centric approach GA4 takes to web analytics. GA4 does a great job of providing marketers the means to understand how users interact with our websites and apps. The event tracking features in particular are helpful; for instance it's easy to use events to understand who clicked a certain button on your site, and when. Cross-platform tracking is helpful to understand the behaviour of users who have ...

"Best Analytics Tool for Businesses"

What do you like best about Google Analytics? Google Analytics shows real-time user data like user behavior, user location, how much time a user spent on a page, and their device(mobile or desktop). It also stores the analytics information like in total how many users have visited my site in a specific time period. It also stores information like from where the user visited my site (e.g. Organic or Social); I can also know, how much of my traffic came organically and how much from other ...

"Unlock the power of Google Analytics for accurate data insights and actionable strategies"

What do you like best about Google Analytics? I particularly appreciate the robust feature set of Google Analytics. Data collection, analysis, and reporting are simplified with this easy-to-use platform. Businesses can make smarter decisions about their campaigns with advanced features such as cross-device monitoring. Visualisation tools help us identify valuable audience demographics, while 360 Suite features enable us to assess website performance issues quickly and efficiently. What do ...

"Best website and app analytics"

What do you like best about Google Analytics? Its easy to use and have instruction about every thing . What do you dislike about Google Analytics? The options keeps changing everytime and we have to find it out What problems is Google Analytics solving and how is that benefiting you? The problem of from where does my traffic comes to my website or the app and gives it in graph form

"I love Google Analytics!"

What do you like best about Google Analytics? Google Analytics is invaluable in the sheer amount of data it collects and the reporting you can pull. What do you dislike about Google Analytics? I did have some issues figuring it out at the beginning, but overall, the UX is great and simple enough to navigate. What problems is Google Analytics solving and how is that benefiting you? Google Analytics connects all our platforms and pulls all the data so we can analyze the numbers in a central spot.

"Essential for a website"

What do you like best about Google Analytics? Acquisition, Engagement and Advertising data is great in terms of identifying users/sessions behavior on my website, there is still no toll to match Google Analytics What do you dislike about Google Analytics? GA4 is not a good substitute for GA universal, apart from many bugs it has, it's interface is also quite complicated for the users who just migrated to this tool. What problems is Google Analytics solving and how is that benefiting ...

"Best Analytics Platform!"

What do you like best about Google Analytics? You can get real time web data, such as traffic/views, about your website, product, etc. It is a useful Search Engine Optimization tool for any business, small or large! What do you dislike about Google Analytics? Google Analytics does nearly everything you need for tracking and reporting of data; however, the web tool can be costly if you are still starting off your business. What problems is Google Analytics solving and how is that benefiting ...

"A great platform to track all of our online traffic"

What do you like best about Google Analytics? The ability to discern where our online traffic is coming from and to where on our website What do you dislike about Google Analytics? The new GA4 is incredibly hard to use and very different to the previous iteration What problems is Google Analytics solving and how is that benefiting you? Understanding where our trafffic is coming from and how people are using our website, which enables us to adjust the online experience for our customers to ...

"UA is great, but such a big change to use GA4"

What do you like best about Google Analytics? UA has been a vital part of all my work for the last 10 years What do you dislike about Google Analytics? the change to GA4 is such a big change in UX and reporting it will take a lot of getting used to What problems is Google Analytics solving and how is that benefiting you? clear view of user activity and conversions

"Best way to Know your Users"

What do you like best about Google Analytics? 1. Google Analytics is the best way to Know your Website Traffic 2. The platform provides comprehensive data on the number of visitors, their demographics, and their online behavior. 3. The custom reporting feature enables you to create personalized reports tailored to your specific goals and KPIs. 4. Google Analytics is an indispensable tool for anyone serious about maximizing the potential of their website or online business. What do you ...