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9.8

SpotScore

Google Analytics - Web Analytics Software

Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

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4.56

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Google Analytics Reviews & Ratings

4.56

Excellent

Based on 2242 ratings & 2517 reviews

Are you using Google Analytics?

Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terrible

(4)

Spotsaas Editor’s POV

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Provides detailed reports on website performance and user behavior.

  • Real-time analytics surface trends and visitor activity as they happen.

  • Integrates with other Google services like Ads, Search Console, and Tag Manager.

  • Tracks conversions, supports custom reports, and goal configuration.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 1751-1760 out of 2517

AR

Adele R

11/07/19

4.5 out of 5

"the best web statistics"

What do you like best about Google Analytics? Google Analytics really provides what the user needs to succeed in their online business, it offers the complete data to help us understand the actions of our visitors on our website. From real-time reports to custom data sets Google Analytics offers, reports based on conversations and desired events, everything is traceable within the parameters of Google Analytics What do you dislike about Google Analytics? I think that the main disadvantage ...

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AU

Anonymous User

11/06/19

5 out of 5

"It's free - what's not to love?"

What do you like best about Google Analytics? A detailed and intuitive data analytics software that's available for all to use with ease. What do you dislike about Google Analytics? Reporting can be tricky to get your head round at first, but it's free and beta elements are constantly rolled out. Recommendations to others considering Google Analytics: Just go for it - it's far more reliable than the standard CMS data you may have been using. What problems is Google Analytics solving and how ...

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AU

Anonymous User

11/06/19

4.5 out of 5

"It's the Standard for a Reason"

What do you like best about Google Analytics? Google Analytics is a powerful tool that empowers companies to better understand their audience and build upon real usage and real people. It's versatile and allows for many types of insights across the board. What do you dislike about Google Analytics? It can be hard to learn, because since it allows for many types of uses, the learning curve is very hard to overcome in the beginning, and that can be disheartening. Recommendations to others ...

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RM

Robert M

11/06/19

5 out of 5

"An Effective Tool To Track Our Readers"

What do you like best about Google Analytics? We've been using Google Analytics for about a year and it's a great way to track our readers and monthly site visitors. It provides accurate and real-time information and allows us to see what articles perform well and what's being clicked on the most. What do you dislike about Google Analytics? Some of the pages can be a bit complicated to understand at first. It does take some training and some tutorials at first, but once you get the hang of ...

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LM

Lokesh M

11/06/19

4.5 out of 5

"Track everything using google analytics"

What do you like best about Google Analytics? In the world where data is one of the most valuable assets, Google Analytics has established its own monopoly. From real-time data to custom reports to analyze the source of the traffic, Google Analytics has made it very simple for the users. It has made it extremely easy for naive users to use it at an optimum level. One of the best advantages with Google Analytics is that it can be integrated with other tools and reports can be exported to ...

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AU

Anonymous User

11/06/19

5 out of 5

"A must have for digital analytics"

What do you like best about Google Analytics? It's a very intuitive platform with a good UI. Even a novice could find their way about and build an understanding of what's happening on their site. And, of course, it's free. What do you dislike about Google Analytics? There's little I dislike about Google Analytics itself. Depending on the setup of the website you're trying to track setting up custom events and goals can be a bit of a challenge. As a partially sighted person, I think the user ...

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AU

Anonymous User

11/06/19

5 out of 5

"Know where your customers come from"

What do you like best about Google Analytics? That I am able to see where customers are seeing vehicles we sell on our lot. What do you dislike about Google Analytics? It can not capture names of the people looking at your webpage What problems is Google Analytics solving and how is that benefiting you? I know which lead providers to keep and who to go

JS

Jasroop S

11/06/19

5 out of 5

"Google analytics is terrific for measuring the traffic our website and must tool for small business"

What do you like best about Google Analytics? I like google analytics and I can't even imagine running our business online without using Google analytics. Google analytics give us accurate information from where users are visiting our site. I like the audience feature of this tool as it gives me detailed insight from where we are getting traffic on our site. Also I like the dashboard of this tool which is simple to understand and I like the reporting feature of this tool What do you dislike ...

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MG

Michelle G

11/05/19

4 out of 5

"GA free version"

What do you like best about Google Analytics? Google Analytics is very intuitive and has great dashboards What do you dislike about Google Analytics? with the freev verison, on gets only very reduced insights What problems is Google Analytics solving and how is that benefiting you? understanding the user journey better

AU

Anonymous User

11/05/19

5 out of 5

"Great for tracking lead sources!"

What do you like best about Google Analytics? An easy and quick way to track where my leads are coming from. Dashboard feature provides a great overlook at everything we have running and helps us determine where we should be spending our money. What do you dislike about Google Analytics? It can be a little difficult to navigate as there are so many different functions, sometimes can be hard to locate the specific information I am looking for. What problems is Google Analytics solving and ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].