NEWJoin 2M+ software buyers|Get Weekly Insights, Trends & Expert PicksSubscribe free →

9.8

SpotScore

Google Analytics - Web Analytics Software

Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

Unlock the power of website analytics.

4.56

Add to compare

Google Analytics offers custom pricing plan

Try for Free

Google Analytics Reviews & Ratings

4.56

Excellent

Based on 2242 ratings & 2517 reviews

Are you using Google Analytics?

Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terrible

(4)

Spotsaas Editor’s POV

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Provides detailed reports on website performance and user behavior.

  • Real-time analytics surface trends and visitor activity as they happen.

  • Integrates with other Google services like Ads, Search Console, and Tag Manager.

  • Tracks conversions, supports custom reports, and goal configuration.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

Filter results

Sort by :

Relevance
Relevance
Highest-Rated
Lowest-Rated
Least-Recent
Most-Recent

Share this page

Showing 1741-1750 out of 2517

AU

Anonymous User

11/08/19

4.5 out of 5

"Google Analytics is a tool "

What do you like best about Google Analytics? Google Analytics is a useful tool for monitoring metrics like traffic, conversions, and bounxe rate. It's easy to compile this information to use for analysis and optimization. What do you dislike about Google Analytics? Some of the secondary dimensions are less than intuitive and require a bit of reading to set up properly. What problems is Google Analytics solving and how is that benefiting you? Bounce rate and conversions are two important ...

Read more

AU

Anonymous User

11/08/19

4.5 out of 5

"Great but there are flaws "

What do you like best about Google Analytics? It is easy to use once you have a good understanding of the software. What do you dislike about Google Analytics? I find that data isn’t always 100% accurate, and it’s frustrating when google samples data. Recommendations to others considering Google Analytics: Get advice from experts prior to setting up What problems is Google Analytics solving and how is that benefiting you? Making reporting easy with custom reports Exporting data for ...

Read more

CC

Cristal C

11/08/19

5 out of 5

"Google Analytics has made it easy for me!"

What do you like best about Google Analytics? It is so easy to use and it is free. I can easily pull up reports for my clients to see what is working and what is not. What do you dislike about Google Analytics? I really do not have anything negative to say. What problems is Google Analytics solving and how is that benefiting you? It is so easy for me to get the data needed for my clients.

AU

Anonymous User

11/07/19

5 out of 5

"Only the best analytic tool! Google Analytics is top tier! "

What do you like best about Google Analytics? Dashboard and running reports. Its so simple to see all of your data in one place for a quick reference. What do you dislike about Google Analytics? When you have multiple domains and want to delete one of them or consolidate views. Its not user friendly. Also, its very hard to get ahold of Google customer service for help. Recommendations to others considering Google Analytics: Its a great service with great reporting and data that is very ...

Read more

SM

Sajal M

11/07/19

4.5 out of 5

"Google analytics for everyone who manages a website"

What do you like best about Google Analytics? I like it most the live users features. You can check live user on your website and every step taken by visitors. Track your visitors where they go, average time spent on page and many more. What do you dislike about Google Analytics? Google analytics has one bad thing is that here you could not get per pages traffic data. I think this is a bad thing for me. Need some improvement on every pages total traffic analysis, this is ...

Read more

AU

Anonymous User

11/07/19

5 out of 5

"Best and accurate analytical tool"

What do you like best about Google Analytics? It shows on where and what is lacking and where improvements are needed and where trends in sales have increased or decreased. What do you dislike about Google Analytics? It lacks of giving the direct insight into what brought customers to your site and what they're looking for. Recommendations to others considering Google Analytics: It a must have analytical tool for starters or growing enterprises Highly recommend for all kinds of ...

Read more

AU

Anonymous User

11/07/19

5 out of 5

"Know What's Going on with Your Site!"

What do you like best about Google Analytics? Google Analytics does an incredible job of giving you all the information you could possibly want for your site. The breakdown by region, age, and device (phone v desktop etc) is particularly helpful. What do you dislike about Google Analytics? I wish Google Analytics was just a bit more user friendly to someone going into ti with a first-time website as I was. It initially took a lot of clicks and playing around but I was able to figure it out ...

Read more

AS

Andrew S

11/07/19

5 out of 5

"Get an insight into your business"

What do you like best about Google Analytics? The fact you can see who's viewing your adds and your business! What do you dislike about Google Analytics? A bit complex to use if you aren't good with computers Recommendations to others considering Google Analytics: Use it but get help first to fully optimise the performance What problems is Google Analytics solving and how is that benefiting you? I can precisely target who is interested in the business and it makes me a lot of money

AU

Anonymous User

11/07/19

5 out of 5

"Google Analytics is a necessity for anyone with a website!"

What do you like best about Google Analytics? Google Analytics is extremely helpful for tracking site traffic, page views, site behavior, conversions, cost per conversions, SEO keywords, and even user interaction for any website and on any device. It is great for gaining marketing insights and also insights that can be used for website construction and development, or SEO. It integrates extremely easily and is very easy to set up on your website making it a no brainer. What do you dislike ...

Read more

JM

Jenny M

11/07/19

4 out of 5

"Delivers the insight required to drive our website and activity"

What do you like best about Google Analytics? Provides all the insight we need in one area What do you dislike about Google Analytics? There's so much to it that I know we aren't getting the most of it What problems is Google Analytics solving and how is that benefiting you? Gain a clear understanding of activity on our website and drive attention to specific areas that require improvement

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].