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9.8

SpotScore

Google Analytics - Web Analytics Software

Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

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4.56

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Google Analytics Reviews & Ratings

4.56

Excellent

Based on 2242 ratings & 2517 reviews

Are you using Google Analytics?

Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terrible

(4)

Spotsaas Editor’s POV

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Provides detailed reports on website performance and user behavior.

  • Real-time analytics surface trends and visitor activity as they happen.

  • Integrates with other Google services like Ads, Search Console, and Tag Manager.

  • Tracks conversions, supports custom reports, and goal configuration.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 1451-1460 out of 2517

ER

Erika R

05/28/20

4 out of 5

"Analyze and control the website traffic"

What do you like best about Google Analytics? We are controlling our insights, for thats works perfectly. A good dashboard is available with many functions, also to set goals for clicks and advertising campaign controlling is also possible. Setting a customized report is possible and that can be saved too, so it appears always directly when we enter the controlling panel. What do you dislike about Google Analytics? Maybe too many functions and a often changing view of the dashboard. ...

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AD

Akash D

05/27/20

5 out of 5

"Google Analytics is just what we need"

What do you like best about Google Analytics? After developing our new WebApplication, we used Google Analytics for 13 months to get Data about who is accessing the service from across the Globe. This Data helps us modify the product as per the User Requirement What do you dislike about Google Analytics? I don't have any issues or complaints about Google Analytics. It is very useful and helps us come up with new Web Applications. What problems is Google Analytics solving and how is that ...

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MB

Maria B

05/27/20

5 out of 5

"An Indispensable Part of Any Marketing Effort"

What do you like best about Google Analytics? The easy, comprehensive ability to measure performance and set up custom reports What do you dislike about Google Analytics? The more advanced features and tools take some time to learn, but once you know them they add new levels of sophistication to reporting capabilities. What problems is Google Analytics solving and how is that benefiting you? I've used Google Analytics on a daily basis to get details on click rates, time on page, bounce ...

Read more

AU

Anonymous User

05/25/20

5 out of 5

"Crucial for all brands enhancing online presence!"

What do you like best about Google Analytics? Really helpful and insightful way to track online presence. Great and easy to use. Helpful for marketing, social media etc What do you dislike about Google Analytics? Can be difficult to understand at first, but you get used to it. What problems is Google Analytics solving and how is that benefiting you? Realised how online presence directly impacts sales.

MR

Mohammed R

05/24/20

5 out of 5

"Great Web Analytics and Reporting using Google Analytics"

What do you like best about Google Analytics? Google Analytics is an absolute essential service when it comes to Tracking E-Commerce and trends. Using the reports that we get from Google Analytics we can create new Products and services to cater to the needs of our Customers from different regions. What do you dislike about Google Analytics? I do not have any complaints about Google Analytics. It does a great job and I am satisfied with the Options and features. What problems is Google ...

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AU

Anonymous User

05/24/20

4 out of 5

"Wonderf Easy and user friendly"

What do you like best about Google Analytics? Dashboard Transition Options and features What do you dislike about Google Analytics? Help guide Is confusing Something lags Unwanted notifications Recommendations to others considering Google Analytics: Format is easy but still look for other options to enrich quality What problems is Google Analytics solving and how is that benefiting you? Easy dashboard Clear counts Accurate text format

VT

Vembarasan T

05/23/20

5 out of 5

"Very Simple yet Powerful"

What do you like best about Google Analytics? Google Analytics is the primary tool that we use for any Campaign which deals with tracking user access and experience. The features are so state of the art and the reports can be customized as per our requirement. All Data received can be linked to a Database which can be hosted on the cloud or a physical server in a datacenter What do you dislike about Google Analytics? I am not sure if there is a reason to dislike Google analytics What ...

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AJ

Anusha J

05/21/20

5 out of 5

"Best Analytics Information and Reports using Google Analytics"

What do you like best about Google Analytics? We are able to get the Best Analytics Information and Reports using Google Analytics. The widgets available on each dashboard that we create helps us a lot in reorganizing datasets for analysis. What do you dislike about Google Analytics? I am yet to determine if there is anything that I do not like about Google Analytics. What problems is Google Analytics solving and how is that benefiting you? Using Google Analytics we can find where the ...

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SK

Sachin K

05/21/20

5 out of 5

"Best Geo Analytical Reports"

What do you like best about Google Analytics? With Google Analytics we are able to get both low level and high-level reports and even narrow down to the exact city or town that the End user is accessing the data from. What do you dislike about Google Analytics? Google Analytics is an amazing application and I do not believe there is anything negative about it What problems is Google Analytics solving and how is that benefiting you? We are able to gather 6 months data and upload it into the ...

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JC

Jennifer C

05/21/20

4 out of 5

"Works Really Well!"

What do you like best about Google Analytics? I like the simplicity of the home page and how it is very quick and easy to see the more important analytics about your website. What do you dislike about Google Analytics? I wish it was easier to see more specifically where users are from that are looking at your website. It tells you generally the area, like The United States, but I wish it was easier to see if their from New York, California, etc. Recommendations to others considering Google ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].