Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

"Google analytics - Solid data delivery"

What do you like best about Google Analytics? Google analytics shows site metrics, ranging from simple top line data to more granular data. What do you dislike about Google Analytics? Analytics can be tough to navigate due to the amount of information available. What problems is Google Analytics solving and how is that benefiting you? I’ve used Google analytics to optimize paid advertising campaigns as well as to determine whether or not organic social plays are driving traffic.

"Essential"

What do you like best about Google Analytics? There's a lot of infos and potential insights. It's perfect for monitoring the ROI of all your marketing campaigns. What do you dislike about Google Analytics? It didn't change a lot during the years. Some insights are not very easy to understand. Recommendations to others considering Google Analytics: Take a certification of use with Google. It will ease your job. What problems is Google Analytics solving and how is that benefiting ...

"Great analytics tool"

What do you like best about Google Analytics? A lot of data on our website and visitors. Extremely helpful on a day to day basis. What do you dislike about Google Analytics? Not everything is 100% accurate so some data need to be taken with a pinch of salt What problems is Google Analytics solving and how is that benefiting you? I'm getting information on who visits my website and what they do on the website so it's very useful to then optimize some of the content, the navigation etc. Also ...

"Valuable insights and info that help shape your business"

What do you like best about Google Analytics? No only is it free, but Google Analytics provides valuable insights that can help businesses optimize and grow. What do you dislike about Google Analytics? It can be confusing at times, especially for those who are starting to use it for the first time. Recommendations to others considering Google Analytics: Learn how to use it first and set it up properly. What problems is Google Analytics solving and how is that benefiting you? Accurate ...

"Best analysis tool for website traffic and market effectiveness"

What do you like best about Google Analytics? I like the reporting part easy to understanding and optimizing web usage. What do you dislike about Google Analytics? I didn't come across any such things that annoyed me while using it. Recommendations to others considering Google Analytics: I would recommend going for Google analytics for a better analysis of your website traffic. What problems is Google Analytics solving and how is that benefiting you? we are using it to analyze the traffic ...

"Great for tracking metrics"

What do you like best about Google Analytics? I like the ease of finding metrics for our scorecard What do you dislike about Google Analytics? You can't copy and paste a number without it opening up into a separate screen Recommendations to others considering Google Analytics: Make sure the dates you're pulling metrics for are correct (they don't update automatically by week or each time you log in) What problems is Google Analytics solving and how is that benefiting you? Seeing which areas ...

"Must-have for any business"

What do you like best about Google Analytics? Google Analytics is robust, thorough, and easy to navigate. What do you dislike about Google Analytics? There are a lot of nooks and crannies on the platform that you can get lost in. Recommendations to others considering Google Analytics: If you don't have this set up on your website, get it set up immediately. I've found that simply exploring yourself and clicking around the different reports is a great way of getting familiar with the ...

"Great tool, with all almost all services a marketeer can need"

What do you like best about Google Analytics? - Basic reports, conversion goals and funnels are to have out of the box - You can export data via MySQL for more detailed analysis - Many connecters to external services such as salesforce, which allows you to import also offline conversions - possibilty to build, custom conversions, channels, reports... What do you dislike about Google Analytics? - there are of course limitations in terms of cross device. Even if Google works hard on it, it is ...

"Great tool, with all almost all services a marketeer can need"

What do you like best about Google Analytics? - Basic reports, conversion goals and funnels are to have out of the box - You can export data via MySQL for more detailed analysis - Many connecters to external services such as salesforce, which allows you to import also offline conversions - possibilty to build, custom conversions, channels, reports... What do you dislike about Google Analytics? - there are of course limitations in terms of cross device. Even if Google works hard on it, it is ...

"Great tool, with all almost all services a marketeer can need"

What do you like best about Google Analytics? - Basic reports, conversion goals and funnels are to have out of the box - You can export data via MySQL for more detailed analysis - Many connecters to external services such as salesforce, which allows you to import also offline conversions - possibilty to build, custom conversions, channels, reports... What do you dislike about Google Analytics? - there are of course limitations in terms of cross device. Even if Google works hard on it, it is ...