Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

"Everything You're Looking For!"

What do you like best about Google Analytics? I really appreciate the breadth of details Google Analytics provides the user. What do you dislike about Google Analytics? Some of the features on here aren't quite intuitive, but it's at least easy to learn. What problems is Google Analytics solving and how is that benefiting you? I'm solving the problem of not knowing where our potential consumers are coming from, their habits, etc. One benefit I've realized is that these analytics help us to ...

"Why would you use anything else? This is the standard. Don't get cute when it comes to analytics."

What do you like best about Google Analytics? Google Analytics is easy to implement and compatible with just about everything. As the industry standard, you can find tons of help articles if you run into any issues. Reporting out of Google Analytics isn't great, but the connection to Data Studio makes up for it. What do you dislike about Google Analytics? As a longtime Adobe Analytics user, it was tough getting used to Google Analytics reports at first, but now that Data Studio exists, ...

"Best way to understand how your users are visiting your site through search engines"

What do you like best about Google Analytics? Being able to quickly see what landing pages are driving traffic to my site and how users are interacting with them (how long they spend on each page, if they're clicking my CTAs, and if they bounce). What do you dislike about Google Analytics? Discrepancies. I will say, if you visit Acquisition -> All Traffic, sometimes "Organic" traffic differs there from "Behavior -> Landing Pages -> and filtering by organic". Usually they're nominal, but I ...

"You "can't" have a digital life without it."

What do you like best about Google Analytics? Ease of use. It's intuitive for the beginner, and it has a lot of hidden gems for advanced users. You can model it as you like, manage and compare different sets of data through custom period of time. Implementation is basic, especially if you use Google Tag Managers. What do you dislike about Google Analytics? Only one additional dimension as secondary dimnesion, so I need to go through API, or some other tools to use this. If it is available, ...

"See Consumer Data Clear and Detailed"

What do you like best about Google Analytics? I like that there are several ways to view insights about consumers and how they navigate several pages and communications. What do you dislike about Google Analytics? I dislike that google analytics has not become robust enough to integrate recommendations based on insights. It also is not user friendly and can be hard to learn to use. Recommendations to others considering Google Analytics: Learn how to use/get certified before investing ...

"Very useful for Blog Writers"

What do you like best about Google Analytics? I like having the ability to see where exactly my viewers are coming from whether it’s a search engine or another website. What do you dislike about Google Analytics? The downside of Google analytics would be the format of which the information is presented. I wish the presentations were a bit more user friendly. Recommendations to others considering Google Analytics: Learn a little bit about the analytical parts of your site and how they work ...

"The Gold Standard in Web Analytics"

What do you like best about Google Analytics? Google Analytics is very easy to implement on a basic level. Though some of the more advanced features may require a bit more knowledge or access to your website's backend, generally you can get up and running with little to no coding experience. Even better, since it is so popular, most web platforms (Wordpress, BigCommerce, Squarespace, etc.) have built-in implementation tools for Google Anayltics. Additionally, Google Analytics has some very ...

"Great tool that's free. Can't beat that!"

What do you like best about Google Analytics? All of the ways you can manipulate the data is really cool to play with different variables and play the customer journey. Also it's free and relatively easy to install and get started. What do you dislike about Google Analytics? There's a lot of data but sometimes it's hard to sift through and figure out how to act on it and what to really take from it. A lot of tech stuff that is a little difficult to sort through What problems is Google ...

"Google analytics is a great resource to know about customers."

What do you like best about Google Analytics? Google analytics is the best way to benefit from data to understand your customers. What do you dislike about Google Analytics? Really there is nothing to dislike, Google analytics is easy to learn and guaranteed best results to your advertising campaigns. What problems is Google Analytics solving and how is that benefiting you? I used Google analytics to knew the targetd audience and places for ads campaigns.

"Best Trend Analysis with Google Analytics"

What do you like best about Google Analytics? Using the Proactive Reporting feature we can get Trend Update alerts as soon as defined metric surpass a specific limit. Using Google Analytics we can get accurately get active users list and report it every 7 days. All site traffic can be displayed on the central dashboard from right within googe analytics What do you dislike about Google Analytics? I do not have anything against Google Analytics. it is one of the best applications that i have ...