Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

"Quick and Accurate reports"

What do you like best about Google Analytics? Google Analytics really helped us improve our product line and reporting. Features like live tracking and demographic display helped in understanding what our customers actually wanted. On the go feature was really what we wanted, where we could easily log on to a custom portal to view the information that we required. Overall I liked the features and functions. What do you dislike about Google Analytics? I do not have anything negative to talk ...

"Personal Website Use"

What do you like best about Google Analytics? It gives plenty of information in real time and over a period of time so you can see a full history of website traffic. They also show which pages are visited most often also in real time and in the past. What do you dislike about Google Analytics? There is sometimes too muc information to see it can be confusing. Recommendations to others considering Google Analytics: Look into understanding all the data because it can be confusing but there a ...

"Analytics to help making business decisions"

What do you like best about Google Analytics? To be able to capture metrics around user actions on portal to identify where are the area of improvement for best user journey What do you dislike about Google Analytics? Could have more options as compared to other analytics tools What problems is Google Analytics solving and how is that benefiting you? To be able to capture metrics around user actions on portal to identify where are the area of improvement for best user journey

"Great Business Insights"

What do you like best about Google Analytics? How specific the results are and how they are presented. What do you dislike about Google Analytics? Can sometimes be difficult to find the metric you're looking for. What problems is Google Analytics solving and how is that benefiting you? Learning more about website traffic drivers and popular content.

"Google analytics vs amplitude and activecampaign"

What do you like best about Google Analytics? In our projects we used GA, Activecampaign, an amplitude for tracking user events, also we have newrelick to check high-load. Ga is grate to check all together an have complete picture, also when using with tagmanager. What do you dislike about Google Analytics? Sometimes it worsens the performance and not give completely picture. Recommendations to others considering Google Analytics: The best way to use is using with tagmanger. What problems ...

"An advanced analytics solution with super insight"

What do you like best about Google Analytics? The low cost of entry for using Google Analytics makes it great for us to experiment with while not having to incur a high cost. We can acquire many metrics through the Google Analytics platform. We don't have to program much to install Google Analytics throughout our websites and various external web accounts. Google Analytics works with lots of external sales websites. What do you dislike about Google Analytics? I think that making adjustments ...

"Google Analytics is very useful"

What do you like best about Google Analytics? The amount of analytics/information you have is staggering, it's an incredibly useful tool for understanding how your business is doing. We especially like the ability to explore "channels" to see where our web traffic is coming from, how long users stay or leave our website (bounce rate), how many pages they view, and more. What do you dislike about Google Analytics? Analytics is neither the simplest to use nor the easiest to understand, which ...

"Analytics for marketing"

What do you like best about Google Analytics? Google Analytics offers a deeper dive into the audience our client's websites are attracting. What do you dislike about Google Analytics? To obtain some of the information, it may not be intuitive for some folks to navigate. What problems is Google Analytics solving and how is that benefiting you? It helps us track marketing efforts for our client's webpage(s). We use this as a marker for when they started using our service and how effective it ...

"Analytics for marketing"

What do you like best about Google Analytics? Google Analytics offers a deeper dive into the audience our client's websites are attracting. What do you dislike about Google Analytics? To obtain some of the information, it may not be intuitive for some folks to navigate. What problems is Google Analytics solving and how is that benefiting you? It helps us track marketing efforts for our client's webpage(s). We use this as a marker for when they started using our service and how effective it ...

"Set it up correctly and you won’t be disappointed"

What do you like best about Google Analytics? Get the initial set up correctly with analytics, google tag manager and Google ads and life will be so much easier down the road. There are loads of features, reports, tracking that you can use to follow users journey online and marketing to them later on and with relevant content. What do you dislike about Google Analytics? There is a bit of a learning curve. That is why Google offers a certification program for Google analytics and this is ...