Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

"The best web analytics app for startups or small companies"

What do you like best about Google Analytics? It offers a large amount of information for free, has an interface with the ability to make graphs of visits in detail, convenient statistics export, and powerful API. What do you dislike about Google Analytics? Google's analytics system is difficult to use. In my experience, the complex and confusing structure scares off most beginners. At the same time, even some experienced users of the program use only a small part of the entire huge ...

"Comprehensive product with so many powerful features"

What do you like best about Google Analytics? Google Analytics provides me detail analysis of the entire data that I generate on my website and its delivery to my customers in this way I can get the answers of the complex questions and chalk out better solutions. Also I get to know about the customers’ interaction about various applications and sites and then I share the results with my team members so together we take an insight of the whole process for enhancing the work efficiency. What ...

"Great platform - prefer over Adobe"

What do you like best about Google Analytics? I really like that for starters, the online trainings are so easy to understand and comprehensive in nature. Additionally, the user interface is simple and easy to navigate and creating custom reports is easy and simple. The amount of deep-diving you can do is also great in terms of reporting for organizations. What do you dislike about Google Analytics? I can’t think of anything I dislike other than maybe it’s odd you have to jump into Google ...

"Leading analytics tool for websites and apps"

What do you like best about Google Analytics? Google analytics is powered by Google, so no doubt they offer one of the best service in the market. Integration doesn't take more than few minutes, if you have a little knowledge of backend. We can see Real time visitors, and analysis of the users based on their retention, demographics, devices, etc. We can also track various events by some extra efforts. What do you dislike about Google Analytics? Actual integration of extra features like ...

"One of the best Tracking Tool"

What do you like best about Google Analytics? Google Analytics is one of the best tracking tool available in the market. It provides detailed information about the existing and new users, like their demographics, real times visitors, etc. With some more customization we can also track other information, like trends of users on the website or app, new signups, etc. Data extraction is quite easy with the help of google analytics. What do you dislike about Google Analytics? According to my ...

"Google Analytics"

What do you like best about Google Analytics? Ability to monitor my web app, website or mobile application performance. Setting up is easy and adding users . What do you dislike about Google Analytics? So far I really haven't found anything I am not impressed with on Google Analytics Recommendations to others considering Google Analytics: Best analytical tool , easy to setup and manage . What problems is Google Analytics solving and how is that benefiting you? Application performance issues ...

"One of the oldest Analytical tool that we can't live without"

What do you like best about Google Analytics? Thanks to Google's regularly updates for Analytics, it gives in depth data of every single details about the user as well as the required parameters to boost the website or application towards the right direction. What do you dislike about Google Analytics? Constantly changing Beta UI that makes things difficult to understand Recommendations to others considering Google Analytics: Absolutely yes, Google now rules the world and without the data ...

"Great for any level marketing to use"

What do you like best about Google Analytics? There are many resources to help you find exactly what you need. What do you dislike about Google Analytics? Using with non-google platforms can be difficult. Recommendations to others considering Google Analytics: Use the Google Academy to maximize usage of google analytics. What problems is Google Analytics solving and how is that benefiting you? It helps me answer client questions and supports google ads

"Find Out What Content is Best and Worst With Google Analytics"

What do you like best about Google Analytics? In depth analysis of website content and how live visitors interact with the website. What content is read and what content is skipped over. What do you dislike about Google Analytics? Many sections to navigate through to get to a specific view or detailed report. Recommendations to others considering Google Analytics: I recommend doing a training or how to course with the Google Academics Academy before using it fully. What problems is Google ...

"Easy to setup and track website matrix!"

What do you like best about Google Analytics? Creating custom goals and track your Website traffic for better understanding. Creating custom reports depending on your requirements is a plus point. You can use it on different platform environments such as websites, mobile applications Etc. Easy to set up and track everything like conversions, Behavior, Audience. Etc Comparting Bounce Rate vs. Exit Rate and give us the ability to isolate UI problems or find pages with lower engagement. What ...