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9.8

SpotScore

Google Analytics - Web Analytics Software

Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

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4.56

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Google Analytics Reviews & Ratings

4.56

Excellent

Based on 2242 ratings & 2517 reviews

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Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terrible

(4)

Spotsaas Editor’s POV

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Provides detailed reports on website performance and user behavior.

  • Real-time analytics surface trends and visitor activity as they happen.

  • Integrates with other Google services like Ads, Search Console, and Tag Manager.

  • Tracks conversions, supports custom reports, and goal configuration.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 1091-1100 out of 2517

S

Stella

06/17/21

5 out of 5

Great analytics tool

PROS: Within google analytics you will get not onle detailed user metrics and custom reports but UTM code so you can customize campaigns and add them immediately without prior setup in some analytics software. It allows you to share the access with clients or with your team members. You are able to create your own custom events to trigger. This is not just track page hits and traffic because you are able to track your site engagement effectively.

IG

Isaac G

06/16/21

5 out of 5

"If set up correctly you can always know how to strategize and modify strategies its awesome."

What do you like best about Google Analytics? There are many variable and abilities which can really get you the data you want and need to make the right marketing strategies and as well predict trends. What do you dislike about Google Analytics? It being so complex, it does take time to master it, and so you should watch the training videos and get all the support you can set up the first time because its harder to reverse and have to set up again if not done correctly and you lose out on ...

Read more

AU

Anonymous User

06/15/21

4 out of 5

"Very helpful for understanding Audience type"

What do you like best about Google Analytics? Google analytics tool is fantastic. I am using multiple views to track different sets of audiences. This tool provides you a clear picture of your site performance. You can drill down data as per your need. Through this tool, you can also find out where you need to work more. What do you dislike about Google Analytics? This tool has some inaccuracy, and to remove it, you need to drill down your data further. What problems is Google Analytics ...

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AR

Aditya R

06/13/21

5 out of 5

"Trustworthy tool to analyze the paid marketing efforts"

What do you like best about Google Analytics? The best tool to prepare the report that clients always looking for. Whether it's segmentation by source/medium or google/organic, it provides the most reliable and detailed reports. The ability to look into assisted conversions or time lag reports is something that I always vouch for. I can easily create customized remarketing audiences and sync them to the Google ads which improve the Google ads campaign performance. Another heavily used tool ...

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AA

Ashwin A

06/13/21

5 out of 5

"Best ways and basic analytics tools for your webpage"

What do you like best about Google Analytics? It is free and the best ways to analyze your website What do you dislike about Google Analytics? The features in the mobile application are minimal need to enhance the application What problems is Google Analytics solving and how is that benefiting you? With Google Analytics, we can track how our paid ads performance, and also We can monitoring different sources of traffics.

AU

Anonymous User

06/12/21

5 out of 5

"Easy and Simple to use Analytics Tool by Google"

What do you like best about Google Analytics? The simple user interface and easy-to-navigate analytics tool by Google, i.e., Google Analytics, is the one-stop solution for all digital marketers. What do you dislike about Google Analytics? The delay of user data and important metrics loading can be fixed for large userbase sites. Rest everything seems to be fine since Google keeps on releasing new updates that make our work easier. What problems is Google Analytics solving and how is that ...

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AU

Anonymous User

06/12/21

5 out of 5

"Review on Google Analytics"

What do you like best about Google Analytics? Let's you track online traffic and understand user behaviour What do you dislike about Google Analytics? Lack of direct insight as to what brought the customer into the website. Recommendations to others considering Google Analytics: You can monitor, measure and keep an eye on your website. Very reliable tool. What problems is Google Analytics solving and how is that benefiting you? Let's you keep an eye as to how your website is running.

DD

Devika D

06/07/21

5 out of 5

"We expert to get traffic on a website www.klifftechnologies.in and use analytics to do it."

What do you like best about Google Analytics? The Real-Time analysis is the best part of it. What do you dislike about Google Analytics? Nothing to dislike about analytics this is a very useful tool for traffic analysis. What problems is Google Analytics solving and how is that benefiting you? www.klifftechnologies.in using it for years and getting realised that it is the most reliable and trusted tool that can help us to get rank higher and traffic analysis on clients websites.

SK

Sushant K

06/05/21

5 out of 5

"the best website to track traffic"

What do you like best about Google Analytics? it shows the data which you needs to create a strategy for your online branding and marketing What do you dislike about Google Analytics? there are some limitations which need to solve What problems is Google Analytics solving and how is that benefiting you? i've gotten the data for making successful strategies

JF

Joshua F

06/02/21

5 out of 5

"Google Analytics - a clear picture of business"

What do you like best about Google Analytics? Beautiful interface Simple and easy to use A lot of depth to dashboards and reporting Excellent overview of trends and patterns What do you dislike about Google Analytics? The integration with the website can be clunky What problems is Google Analytics solving and how is that benefiting you? Web traffic understanding Salesforce tracking Advertising spend

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].