Falcon.io Reviews in June 2026: User Ratings, Pros & Cons

MIGRATED TO Brandwatch

"Great, easy to use platform"

What do you like best? The interface is very easy to navigate, with actions clearly and logically laid out. I was able to use without even going through any of the tutorials and like how simple the platform is to use. What do you dislike? The reports/measurement feature is not intuitive and is less useful than other platforms I've used. It could just be that I need to do a tutorial and it would make better sense, but it's weird that the schedule interface is so easy to navigate yet the ...

"Very effective tool. Reliable and easy to use."

What do you like best? I like the auto detection of if an image is too large. Falcon easily allows me to adjust an image to the size needed for the channel I am posting on. What do you dislike? I dislike that you cannot post galleries directly on the website. Recommendations to others considering the product: Incredibly easy to use. Awesome tool for very experienced posters as well as beginners. What problems are you solving with the product? What benefits have you realized? My posting ...

"Easy and intuitive"

What do you like best? I like the fact that l can see the planning for the month very easily and filter the channels together with sending posts to fb queue and that many people can work on the same post specially for Instagram is it very convenient when the process requires different steps. What do you dislike? Bugs! It is very annoying because they slow down my work. I would also like to be able to schedule videos. Recommendations to others considering the product: Falcon is great to ...

"A friendly and easy to use platform"

What do you like best? Falcon.io is great for Social Media beginners that want to create ads and posts in a simple way, without getting too confused by Facebook Business Manager. You can easily post on more platforms (Facebook, Instagram), create content pools for your team and share stock items with them. Creating a campaign, and ad set and an ad is way more easier than in Business Manager. I always received fast support from the support team whenever I needed and they solved my issue in a ...

"It does the job, but could be better"

What do you like best? The option to see posts on a weekly basis, to copy, to schedule. The measure tools are useful as well What do you dislike? The messaging function is useless, some KPIs are missing from the measuring tools. It's not very intuitive overall What problems are you solving with the product? What benefits have you realized? Scheduling posts, measuring KPIs

"An OK platform but needs some serious improvements."

What do you like best? It's simple, intuitive and easy to use. A lot of shortcuts, like just copying an old post without the need to do it from scratch. Creating a campaign with stock photos for a certain period. And very easy campaign/ad sets creation. What do you dislike? Less options than business manager (for now). Lacking the personalization part for the link posts (landscape, squre, portrait picture). Having problems with promoting dark posts recently, they are simply not promoting ...

"Easy to use Social Management Platform"

What do you like best? The ability to assign comments to team members. This makes it easy to manage expectations and ensure the right things are escalated. What do you dislike? A seamless integration with Unmetric would be great, also easy-to-pull reports (similar to unmetric) would be amazing. Recommendations to others considering the product: So far, the best social media management tool. Highly recommend. What problems are you solving with the product? What benefits have you realized? We ...

"Refreshing Customer Experience and Personal Attention"

What do you like best? The availability of both our representatives and the technical team to help troubleshoot any issues. The streamlined interface and forward-thinking approach to integrations. The mobile app is easy to use and up to date (most mobile apps we've experienced seem like an afterthought vs the desktop experience). What do you dislike? Metrics and reporting are a little lacking, but the other features make up for it. And we were given a clear time table for implementation of ...

"Falcon is easy to use and their support team is always super helpful."

What do you like best? User Friendly, easy to learn, online learning sessions, helpful staff What do you dislike? I wish I could select specifics for listen alerts subsciptions- ex setting it to my local time would be great. Recommendations to others considering the product: try it out! What problems are you solving with the product? What benefits have you realized? Missed media and social media inquiries, working remotely with all SM teams and seeing the schedule.

"Social Media Manager"

What do you like best? Easy access for scheduling to multiple channels. What do you dislike? sometimes channels tend to disconnect for future posts. What problems are you solving with the product? What benefits have you realized? social media manager, using each channel organically