Falcon.io Reviews in May 2025: User Ratings, Pros & Cons

MIGRATED TO Brandwatch

"Solid Platform for Social Scheduling"

What do you like best? Personally I like the tagging feature which helps organize your tracking for GA. It also allows you to find past posts easily to stay organized. I also think that the tracking and tagging feature is easy to use and able to help us stay organized and track our posts in GA! What do you dislike? The reporting tool has broken for us on multiple occasions. It also took a very long time to get back up and running. This set us back from a strategy standpoint. I would really ...

"Falcon Does it all"

What do you like best? Its ability to integrate with Instagram and ability to customize reports for specific campaigns. Also being able to see everything going on with social media on one platform really streamlines my mornings. What do you dislike? No Instagram scheduling but that's not nessecarily Falcon's Fault. Instagram is stingy with their API. Recommendations to others considering the product: Falcon is the best social media management service out there because of it's ability to ...

"PR Agency Using Falcon for Social Reporting/Listening, Community Management + More"

What do you like best? Falcon helps us streamline the reporting process. We have many clients who require different criteria and Falcon allows us to fully customize our reports all in one place. This has saved us time and energy. Reporting is only one piece of this very comprehensive tool. Social listening helps us determine the share of voice form campaigns and community management tools ensure we are engaging our fanbases. Being able to do all of these different but crucial social tasks ...

"Reports"

What do you like best? The average response of DM is excellent the process to handle DM es good because in ops is very easy What do you dislike? The information doesn't enough filter to handle the information , take information abou tags, and check comments after the track Reports for direct messages, for check tags and trending doesn't exist Recommendations to others considering the product: Anthony Margulies - Alex Guevara Open English What problems are you solving with the product? What ...

"Good product"

What do you like best? Being able to have a birds-eye-view of what our brand looks like across the internet, not just within individual social media platforms. What do you dislike? Some features are still clunky, mostly in the organization side of things (like content and audience label usage and reporting). The tech team and Anthony Marguiles are receptive to user experience feedback, however, so I'm hoping to see improvements in the next year. What problems are you solving with the ...

"Easy to use, sometimes unreliable "

What do you like best? Falcon is user friendly and works across teams for social media management, including if you manage many platforms at once. What do you dislike? Reporting is lacking– you can't pull reports for all social networks at once, so you have to report on channels separately. They need to work on glitches to posting and overall bugs. Approval UX is just okay. What problems are you solving with the product? What benefits have you realized? It keeps our content calendars organized.

"A good product with a LOT of quirks. "

What do you like best? Out of the gate, easy to use posting and scheduling capabilities. Ability to measure Instagram content. Ability to tag content with labels. Ability to connect endless channels. Distinct user roles. Anthony M. is great about supporting us ad hoc on projects and has been extremely helpful every step of the way. My favorite part about Falcon is the platform's distinct Measure reports. Labels reports allowed us to see content bucket performance and deliver stronger ...

"Bad faith, unreliable and sub-par platform"

What do you like best? It’s difficult to think of any. Most of the time, the data flawed or incomplete. Scheduling content made it useful, until account tokens for certain platforms (if I recall, mainly with LinkedIn) had to be updated manually and imminent expirations were not relayed to us by Falcon.io, even though this should have been a priority for them as it directly affected their clients. What do you dislike? As mentioned above. But beyond the technical disfunction and the fact that ...

"Falcon Review"

What do you like best? I like the ability to see your social media calendar in a monthly and weekly view. This helps visualize our social media activity and how frequently we are posting on each social media channel. Another plus is custom URL tracking. We're able to add parameters to every URL we post so we can easily track traffic in Google Analytics, which helps us build reports around our social media. What do you dislike? One major point that has been an issue is the lack of LinkedIn ...

"Great tool to keep things organized in a complex organization"

What do you like best? Very easy way to post on multiple pages on the same network as well as coordinate posts across weeks and months within a large, international organization. What do you dislike? Lack of insights into how posts are doing outside of very basic counting numbers is disappointing. I end up having to go to the actual business page to get a better view of how a post is doing. What problems are you solving with the product? What benefits have you realized? Easy to visualize ...