Datorama Reviews in June 2026: User Ratings, Pros & Cons

Sr Analyst

What do you like best? The API connections to adservers and publishing desktops. Also the direct API connections to Salesforce come in handy too. What do you dislike? I wish the dashboards had more flexibility similar to tableau. What problems are you solving with the product? What benefits have you realized? Definitely data security and ability to trust what is being reported in the visualizations

It makes your job very easy

What do you like best? API's available for all essential sources What do you dislike? Few restrictions on calculated measures to not work after a certain number of rows Recommendations to others considering the product: It's a tool which will make you and your client so easy. Must start using it in your organization. What problems are you solving with the product? What benefits have you realized? Datorama providing one stop solution to gather, transform, harmonize, ...

Best tool for advertising and marketing companies

What do you like best? U have used datorama in my projects for 2-3 years,I am very happy with the tool because it provides nice visualizations,ease to connect multiple data streams.Also I like feature called data canvas.I recommend it because it is very suitable for advertising companies. What do you dislike? Can't access 'knowledge base' without datorama account Recommendations to others considering the product: If you are looking for any visualization on advertisement data go ...

Best reporting platform

What do you like best? The flexibility of building the dashboard and the ability to Whitelabel (if needed). The reporting dashboards could be built in a way that there isn't two reports that look the same and customizable to the client's needs. Asides that, the number of data entry points available without a 3rd party subscription is also a plus point. What do you dislike? Minimal training and technical support on how to utilised Datorama to its full potential. When a widget ...

Amazing data visualization tool.

What do you like best? Datorama is well suited for all types of data, it perfectly showcases the data and KPIs. It cuts down the that we spend on making dynamic reports. It allows clients to view the dashboards on an ongoing basis, clients also feel its easy to understand the data. Moreover, visual graphs are very user friendly and helps to create a very attractive report. What do you dislike? For Mapping becomes a bit problematic, case of naming conventions and also some times it ...

No other platform makes data management as intuitive and easy

What do you like best? Datorama has a wide variety of API connections available. It’s AI powered data mapping makes processes very easy, data management is very easy. The AI powered Einstein bot insights is amazing option for making strategic marketing decisions What do you dislike? I feel the app extension stores could be more comprehensive. It might be because of a small user community. Which also explains the platform support, that leaves a bit to be desired. What problems are ...

A comprehensive tool for in depth analysis

What do you like best? The Data stream connectivity tool is robust and allows for easy data extraction from most of the major service providers while also providing the capability to leverage Python code for any of those troublesome outliers. The visualization widgets enable the presentation of data in virtually any way that marketing or sales could desire. What do you dislike? As an agency, the management of dozens of clients became a challenge within the platform. While we were able ...

Operations Specialist

What do you like best? The visuals were to display metrics were great What do you dislike? The speed it takes to updates new data is slow What problems are you solving with the product? What benefits have you realized? Being able to share data with teams in new ways to clearly demonstrate and display their metrics

Datorama has give us the ability to show our reporting in a much more visually appearing way.

What do you like best? I like the different integrations and various way the data can be shown. What do you dislike? Sometimes it's very easy to get stuck because of errors. What problems are you solving with the product? What benefits have you realized? Being able to manage campaigns through Datorama, for example with pacing. Also saving time on excel reports that were all manually done prior.

Very good, this is becuase me and many collegues use this platform to gain insights

What do you like best? The amount of data streams it has within the interface What do you dislike? The lack of connectors compared to other marketing services What problems are you solving with the product? What benefits have you realized? Veiling all data in one dashboard