CleverTap Reviews in July 2026: User Ratings, Pros & Cons

A good product

What do you like best? Ability to engage users through various communication channels What do you dislike? Disability to segment users via uploading email ids Recommendations to others considering the product A good product but needs a lot of improvement. What business problems are you solving with the product? What benefits have you realized? Convert users into customers.

Pleasant and Straightforward Tool

What do you like best? Simple and easy to understand user interface makes usage a smooth and hassle-free process. Thorough tagging and tracking systems provide good insight into campaigns and results. Plus excellent customer support is a huge bonus! What do you dislike? Campaign management, particularly when reviewing past campaigns can get messy and could use a tidier sorting system that makes referring back easier. Recommendations to others considering the product Simple and easy to ...

Good Platform for Mobile App Engagement

What do you like best? The flow and journeys feature are the best - I can drill down to a particular segment and send out my mails depending on who has read what content. Plus the RFM analytics - absolutely brilliant. Their Customer Support team is brilliant - always ready to help. What do you dislike? In terms of dislike - I would say the product's UI could be better. What business problems are you solving with the product? What benefits have you realized? Engaging and preventing ...

Comprehensive Data Science & Actionable Customer Mktg Suite

What do you like best? Amalgamation of Data science and the ability to extract data faster. Real Time updation of metrics and campaign automation capabilities are the best in the industry. Innovation of newer mediums to reach out to the customers is brilliant. Ability to be agile and efficient are the best factors in the team's DNA What do you dislike? Web MAUs need to be derived and hence you need to resort to another channel to compute the same. At times, the team is not accessible on ...

Excellent interface and robust analytics

What do you like best? CleverTap has an excellent user interface which is easy to understand for almost everyone. Over and above it has advanced features which make the life of marketeers easy and reduce the dependency on analytics. What do you dislike? It becomes slightly slow while handling very high traffic Recommendations to others considering the product Explore more features on the dashboard What business problems are you solving with the product? What benefits have you realized? ...

Excellent mobile marketing platform

What do you like best? The CleverTap platform lets you do app analytics at incredible speeds, provides ready answers, and engage with your users via push notifications, in-app messages, emails or web notifications. It helps you figure what are users doing in your app and website What do you dislike? Evening is awesome, I can't say any drawbacks What business problems are you solving with the product? What benefits have you realized? There are many customers stop using our app and the new ...

A very promising product which is designed for scale

What do you like best? I used this product for my own personal webapp and mobile app. My DAU and MAU have been on the rise and I was essentially impressed with the functionality of "FLOWS" To be able to see the breaking points in the user experience and create a plusher experience was my top requirement. To top it all, I created multiple user journeys and now am mapping just the user behavior. Additionally, Funnels, Pivots and the newly launched Intent based segmentation are also ...

Very insightful app analytics and user engagement platform

What do you like best? Custom dashboard is one of the very useful feature where multiple users of the platform can create their own dashboard based on their KPIs and monitor the important metrics of the app. What do you dislike? Although the product has all the necessary feature, something that needs attention and improvement is the user navigation flow section. What business problems are you solving with the product? What benefits have you realized? App and cross platform analytics, ...

Lot of smart features up its sleeve

What do you like best? CleverTap delivers what it promises. They do the things that they do best internally and partner with the best companies out there for the rest providing the end user a fantastic mobile marketing & retention solution. The best part about using CleverTap is the post-purchase customer success team is always there to help you out. They've pointed me in the correct direction countless # of times. The product team keeps rolling out new features & improvements every ...

What do you like best? 1. The ability to transform collected data into valuable susceptible segments which that can be directly targeted using the RFM technique available. 2. The analytics leg of the tool on top a campaign engine helps glean good inputs about consumer behaviour/business trends. What do you dislike? While this can be an issue pertinent to the sector I work for (Telecom, the raw files that I download using my primary key gets merged which essentially translates to manual ...