8.6
SpotScore
Braze Reviews in September 2026: User Ratings, Pros & Cons
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Braze Reviews & Ratings
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Spotsaas Editor’s POV
Braze shines as a robust and versatile customer engagement platform, earning praise across users for its user-friendliness and ability to orchestrate multi-channel marketing campaigns. The tool’s standout features include its intuitive interface, which simplifies complex tasks like audience segmentation and campaign automation, and its comprehensive Canvas tool ...Read more
Braze pros and cons
Non-technical users can set up campaigns without developer help.
Supports email, in-app messages, push notifications, SMS, and webhooks in one platform.
Advanced personalization options using tools like Liquid logic, content blocks, and event-driven architecture to create hyper-targeted campaigns.
Workflow builder supports complex multi-step customer journeys.
New users unfamiliar with CRM tools can find initial setup and onboarding overwhelming.
API customization and some integrations are less flexible than niche competitors.
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Showing 291-300 out of 436
AU
Anonymous User
04/12/22
"I was in charge for some email campaign for B2B segment, I used a lot the drag and drop template"
What do you like best about Braze? I really liked the ease of switching beetwen mobile and desktop view when creating the email using drag and drop editor. Also liked the ease of creating many variants of a template when launching a campaign.
SC
Stefan C
04/11/22
"Multi-channel marketing platform + superb support"
What do you like best about Braze? * powerful multi-channel marketing platform, yet easy and intuitive to use * strong segmentation capabilities
CS
Catarina S
04/11/22
"Excellent experience"
What do you like best about Braze? I like how easy it is to set communications using Braze features and how everything is useful. I think what I most like is the Audience Path feature to segment users in a canvas.
AU
Anonymous User
04/08/22
"Using Braze for retention"
What do you like best about Braze? Comprehensive help resources and Bonfire! What do you dislike about Braze?
MV
Marlie V
04/04/22
"Great tool and great team!"
What do you like best about Braze? - All communication channels in one tool - Easy to use (also for beginners)
ID
Ivo D
04/04/22
"Great service, features and account management"
What do you like best about Braze? The endless possibilities which Braze gives you at hand and the fact that you can build custom-tailored multi-platform user journeys.
AU
Anonymous User
04/02/22
"Email Marketing Manager"
What do you like best about Braze? I love the system's easy-to-use interface. The Braze team is also incredibly knowledgeable and was extremely helpful throughout our migration and with month-to-month optimization suggestions.
ET
Eleonora T
03/30/22
"Excellent platform for multi-channel mailings"
What do you like best about Braze? Account executives seek guidance regarding strategies to use and how to apply new features of the platform. It is very easy and friendly to use the drag and drop editor.
AU
Anonymous User
02/28/22
"Great tool and amazing team for support"
What do you like best about Braze? I love the fact that its so easy to use appeals to all levels. Whether your a first time user or a full on coder. Its also very intuitive to navigate unlike some of their other competitors.
AU
Anonymous User
02/24/22
"All-In-One Platform For Customer Retention"
What do you like best about Braze? The Braze platform provides a user-friendly UI to automate, personalize and send content to customers. Braze offers various channels to reach customers, including SMS, email, webhook, and in-app messages. In addition to the channel assortment, Braze's liquid personalization, journey builder and drag and drop template features make it an all-in-one platform for customer retention.
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].