8.4
SpotScore

Brandwatch Reviews in July 2026: User Ratings, Pros & Cons
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Brandwatch Reviews & Ratings
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Brandwatch pros and cons
Reviewers praise the flexible Boolean query builder and unmatched control over data segmentation.
The depth and breadth of social data, with millions of sources, is repeatedly called best-in-class.
The interface is customizable and dashboards make social listening and reporting easy.
Customer support and account teams are described as responsive, professional, and detail-oriented.
Several reviewers note data and graphs can be slow to load at times.
Some find graph/chart design and reporting features comparatively weak.
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Showing 21-30 out of 292
AI
Agency in Market Research
05/26/20
In depth and sophisticated social listening tool
What do you like best? The ability to slice and dice all datasets in order to generate insights quickly. The rules and filters system is better than any other social listening tool I've used. What do you dislike? Sometimes the load time on data can be frustrating. What problems are you solving with the product? What benefits have you realized? Brandwatch has a broad application beyond traditional social listening allowing us to problem solve in creative ways
GB
Gavin B
03/31/20
A highly customization listening and analytics platform
What do you like best? Brandwatch as a platform is highly useful on its own. After having a few dashboards built out by the customer support team you will immediately start to benefit from Brandwatch's versatility and many filtering settings. Where Brandwatch really starts to shine is when users begin to really get to understand the platform and start building out their own custom dashboards, rules, and tools. This platform pays off exponentially as users learn how to customize it's ...
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AT
Alan T
03/31/20
Great way to find helpful insights
What do you like best? What I like the most is how accurate it is in terms of data since search and analysis tools tend to load quickly and with raw data that can be used at the moment. We have carried out investigations with data from several years ago or hours ago and the information appears with the same quality, it has also helped us to make projections based on those data. Another benefit is that the widgets have the possibility to be customized to periods, gender, sentiment ...
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RS
Roberto S
03/31/20
My experience with Brandwatch is excellent
What do you like best? I like the simplicity with which the data is displayed and the ease and help in creating queries What do you dislike? I don't like that a dashboard cannot be saved automatically Recommendations to others considering the product: If any company is thinking of changing or hiring Brandwatch, I encourage you to do so. Ease of use, simplicity to analyze data and collect us is an essential feature of Brandwatch What problems are you solving with the ...
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FS
Farhan S
12/09/19
Best Social Listening Tool for Enterprises
What do you like best? Creating multiple projects, easier to follow up, best for working in teams - especially when working from multiple geographies. What do you dislike? Difficult to experiment, do on-the-fly analysis, which I think Meltwater Social does best! Recommendations to others considering the product: Excellent tool for enterprise-level of service. Might not be worth considering for small or mid-size users. What problems are you solving with the product? ...
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AI
Agency in Marketing and Advertising
11/28/19
Decent Product
What do you like best? Simple interface, easy of usage, drag and drop feature What do you dislike? No Bulk data download, less tracking of facebook What problems are you solving with the product? What benefits have you realized? Makes tracking keywords easy
CI
Consultant in Marketing and Advertising
11/24/19
Brandwatch can uncover detailed insights from social media data
What do you like best? With Brandwatch, we were able to track all digital channels- Insta, FB, reviews, Youtube and so many more in a single window. Defining customised rules within the tool is a great feature which gives an edge to this tool over others in the market. What do you dislike? Tool is complex to operate for beginners and needs good understanding to fully operate it as there is so much to do within it. Recommendations to others considering the product: This is ...
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JG
James G
11/23/19
Brandwatch the best social listening platform available for users
What do you like best? Brandwatch is an excellent platform that facilitates the possibility of presenting data in personalized panels, obtaining complex searches and, above all, creating very precise social listening for the service of my clients, offering them the best online help resources with extensive content management. What do you dislike? It is necessary to include a counting board where the social platforms can be visualized. In addition to presenting new data that ...
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B
Brittany
09/30/19
5 great users using Brandwatch
PROS & CONS What are the best aspects of this product? Brandwatch is a leader in query writing, especially when you compare it to competitive enterprise-suitable analytic systems. Does excellent monitoring, and you can rely on it completely both in terms of operations and support. I can see there were some top notch designers in charge of the interface, because I don't understand how a tool can be so simple and so helpful at the same time. What aspects are problematic or could work ...
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AI
Agency in Marketing and Advertising
09/24/19
Interactive and customizable
What do you like best? Quality data sources and easily customizable dashboards What do you dislike? Lag time on queries with a very high volume of mentions Recommendations to others considering the product: Think outside of using Brandwatch for understanding sentiment/conversation themes. Think about how listening insights can be applied to social strategy in other ways. What problems are you solving with the product? What benefits have you realized? Informing ...
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].