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8.4

SpotScore

Brandwatch - Reputation Management Software

Brandwatch Reviews in July 2026: User Ratings, Pros & Cons

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4.51

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Brandwatch offers custom pricing plan

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Brandwatch Reviews & Ratings

4.51

Excellent

Based on 292 ratings & 292 reviews

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Rating Distribution

Excellent

(215)

Very Good

(65)

Good

(10)

Poor

(1)

Terrible

(1)

Brandwatch pros and cons

  • Reviewers praise the flexible Boolean query builder and unmatched control over data segmentation.

  • The depth and breadth of social data, with millions of sources, is repeatedly called best-in-class.

  • The interface is customizable and dashboards make social listening and reporting easy.

  • Customer support and account teams are described as responsive, professional, and detail-oriented.

  • Several reviewers note data and graphs can be slow to load at times.

  • Some find graph/chart design and reporting features comparatively weak.

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Showing 11-20 out of 292

J

Julius

06/17/21

5 out of 5

Great Segmentation Product

PROS: I've seen for myself that Brandwatch can do miracles for accountants and managers, most of all because it has an amazing customer care team that knows what it is doing. I would recommend it to any team in need of audience segmentation, not just because it is fast and simple, but also because it provides analytic methods no other system can offer. I mean, you simply get to see the whole picture of how you're doing on social networks, and everything is automatically calculated. ...

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MH

Michele H

09/07/20

4.5 out of 5

Social media management platform

What do you like best? Brandwatch has a well designed interface, it is very fast and almost totally customizable. Very useful tool that allows you to have an active presence on social networks. It has the ability to categorize negative mentions and keep them all in one place. I like the sentiment monitor's ability to organize and train conversations. The data is easy to download for use with third-party tools. What do you dislike? The platform takes some time to learn and ...

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MG

Megan G

08/25/20

5 out of 5

Perfect Social Media Monitoring Platform.

What do you like best? I like how its simple implementing this software with many user accounts and an excellent IPA integration. Brandwatch has the most effective customer engagement capability and very nice product foe simple tracking social media brands and also social media mentions on different platforms. Multiple creation and the ability to easily customize the tool dashboard is amazing, and effective tool on gaining important insights and their support team is very active. ...

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SH

Samara H

08/24/20

4.5 out of 5

the best social intelligence platform

What do you like best? It is a great research tool for planning and near real-time analysis is crucial to see trends, helps to identify influencers to expand the reach of a campaign. Brandwatch is probably the best solution out there for your social listening needs, it has a beautiful and intuitive user interface. This platform pays for itself exponentially as users learn to customize their tools to meet specific needs, it also allows me to analyze and study conversations about the ...

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VM

Virginia M

08/10/20

4.5 out of 5

With Brandwatch ensure a quality of complete and very attractive reports.

What do you like best? It contains a high quality according to the segmentation of reports, which is a very useful function when exercising this software, facilitating a range of necessary information in an incredible way, because it has acquired a huge data source in its programming , which means that it maintains a spacious capacity to store these documents with very important characteristics for businesses, I like Brandwatch because clean and beautiful images can be easily ...

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MJ

Mary J

08/01/20

4 out of 5

Customizing your social life

What do you like best? I like the ease with which this tool helps me in the collection and analysis of information, I can't stop thinking about the incredible interface of this incredible tool. It also allows me to analyze and study conversations about the brand, to find new ideas, ideas, needs, innovations or opportunities that are born from consumer thinking, and the results it provides give a better understanding of auditory behavior. All of this creates incredible social listening ...

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KS

Kristina S

05/27/20

5 out of 5

Brains and beauty! Everything you could ask for in a deep-listening tool.

What do you like best? Brandwatch has a beautiful and intuitive user interface, looking for consumer insights or brand and competitor tracking is a complete experience. You never run into limitations on data on Brandwatch, meaning you can search the biggest topics and the artificial intelligence will assist you in drawing meaningful conclusions. What do you dislike? I wish we could get more Facebook data - but that's an issue of Facebook and not of Brandwatch. What problems are ...

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FO

Francisco O

05/26/20

4.5 out of 5

BrandWatch for your Social Listening needs

What do you like best? Brandwatch is probably the best solution out there to you social listening needs. Being able to constantly expand my data coverage in both FB and IG, the automation rules and many other features, makes this a very complete tool. Brandwatch gets updated almost everyday and new features get added from time to time, meaning it is a live platform which never stops learning about their costumer needs. What do you dislike? There is a learning curve for you to be ...

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AI

Administrator in Marketing and Advertising

05/26/20

5 out of 5

Brandwatch

What do you like best? the tool is very intuitive to do social listening. Also, the the actions that you can do in block is just awesome. What do you dislike? The only think that I probably don't like is that there are some mentions that are the same. What problems are you solving with the product? What benefits have you realized? Alerts to my clients when people try to do evil things to the brand.

WS

Wendy S

05/26/20

5 out of 5

When's the last time you heard someone say they LOVE their social media monitoring tool?

What do you like best? Of all the tools I’ve used and tested (and I've used a lot), Brandwatch has by far the most flexibility, the most pertinent results, and allows me the most control of my data. It allows for extremely specific search queries within the results of a broader query so we can perform ‘in the tool’ analysis extremely efficiently and well. The new visualizations and training are very helpful -- and most of all, we are enjoying the Explore function in the query section ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].