Blueshift Reviews in June 2026: User Ratings, Pros & Cons

Fast, reliable, dynamic cdp with great customer support

What do you like best? Blueshift has been a game changer for lendingtree. We have been able to rapidly grow our engaged user base by creating a personalized omni channel experience. blueshift's great support teams build products quickly to support our growth goals. What do you dislike? It would be great if the reporting interfaces were more flexible. What problems are you solving with the product? What benefits have you realized? personalization at scale; reliable omni channel ...

Mostly good, couple of issues

What do you like best? Set it and forget it, integration with Segment, analytics What do you dislike? The UI is pretty busy and unintuitive. Icons are not super clear, it's hard to know where to find stuff as a new user. What problems are you solving with the product? What benefits have you realized? We send user events from Segment, and Blueshift usually doesn't recognize a new event until it has been sent through 5-6 times. This has caused confusion for us when testing new events

Best AI based platform we looked at

What do you like best? AI and ML are the future of marketing automation. We looked at a ton of vendors and what they were doing in the space and believe that Blueshift is by far the leader. Each company is different and they were approaching it in a way that would work for our company. What do you dislike? The setup has been a little harder than some plug and play platforms, but that is the tradeoff with better tech. Recommendations to others considering the product: Great support ...

Great Marketing tool with user friendly platform.

What do you like best? Best way to manage our email campaign and conduct our test for email marketing. It has not very complex UI. What do you dislike? Maintains only last data that who has updated the template. Recommendations to others considering the product: Use this product to increase the marketing with ease. Will not regret after use. What problems are you solving with the product? What benefits have you realized? We are using this tool for email marketing. It has ...

Great tool for personalised and automated email marketing

What do you like best? The automated campaigns we have set up based on user's interactions with the website have been highly beneficial to our company. The ability to implement A/B testing at ease has reaped great insight into user's preferences. What do you dislike? Building segments can be done in multiple ways and it is often unclear which would be the most effective. Reports showing the amount of links on individual links are not displayed in a user friendly way. Heat maps ...

Great product - Great Customer Service

What do you like best? Blueshift is fairly easy to design templates in, and this is especially helpful in terms of reusing/redesigning if you're in the market of sending fairly regularly. What do you dislike? There have been a number of glitches and bugs when it comes to sending, especially to unengaged segments, but fortunately the Blueshift customer support is always willing to help any ways they can. What problems are you solving with the product? What benefits have you realized? ...

Great Experience

What do you like best? It's great how we can segment our customers in Blueshift using their segmentation module. This helps us reach the right customers with the right kind of communication. What do you dislike? One downside that we have noticed while using Blueshift is that campaigns take quite long to send out. Although our customer lists are quite huge, we haven't faced similar issues when using any other platforms Recommendations to others considering the product: Go for it, ...

Great for complex automated email development, not great for quick one-time sends

What do you like best? the flexibility and ability to customize templates/campaigns/filters What do you dislike? Should not take an hour to upload a list, create a campaign, and template for a one time send email when you can do the same thing on other platforms in 15 minutes. What problems are you solving with the product? What benefits have you realized? can be used with lots of complex engineering work, using apis, external content uploads etc.

Great Experience

What do you like best? The flexibility of Blueshift's system has been amazing so far for our life-cycle communication plans. What do you dislike? The system is sometimes a bit slow, especially when loading user profiles and calculating segment sizes. What problems are you solving with the product? What benefits have you realized? Blueshift has really allowed us to implement our life-cycle communications plans the way we want to. It has also helped us monitor our deliverability and ...

Very easy user interface

What do you like best? Blueshift makes it very easy to map out email actions, automations, and triggers. It also helps with cross channel marketing, allowing us to easily integrate multiple marketing sources in order to complete the customer journey. What do you dislike? My least favorite part about Blueshift would be the reporting. Reporting is not the best all in one solution. I wish we could see everything including revenue all in one spot or at least have more third party ...