Bitly Reviews in September 2026: User Ratings, Pros & Cons

Truly terrible service

Truly terrible service. Their plans are confusingly written. I signed up thinking I could use 2 QR codes per month, but after paying $60, I discovered it was only 2 per year. This crucial information was buried in the legal section. So, effectively, the price is $30 per QR code. On top of that, their customer service is awful. No one responds, and after submitting multiple tickets, I received a generic response before they closed the ticket.

DO NOT USE Bitly QR code generator

Only needed 1 QR code generated for a poster at work. Went with Bitly as the add was very much highlighting the fact I could create codes for free (at least during the trial period) and because it seemed to be a reputable company. After 2 weeks however and before the poster event at work, Bitly has disabled my QR code and it basically holding me to ransom for a minimum yearly fee of approx. €100 if I want to re-activate my one QR code. Ridiculous! Wish I had gone with the Adobe QR code ...

"Efficient and flexible tool for digital marketing"

What do you like best about Bitly? Straightforward, quick and easy to create shorter links. Ability to customize brand links and redirect in the future helps reduce the need to create unique links over and over for reoccurring events.

"Awesome!"

What do you like best about Bitly? We use Bitly for everything from linking special church wide readings to social media to promoting events. We love the QR code feature which are great for making printed invitation cards. Love, love, love Bitly!

"I love bit.ly"

What do you like best about Bitly? Ease of use, ability to have a unique bit.ly link What do you dislike about Bitly?

"Simple for me&simple for our people"

What do you like best about Bitly? Is easy to use & easy for our people to use (not hard to communicate how to get there) What do you dislike about Bitly?

"Bit.ly is a extremely useful for cutting down URLs into customisable links and QR codes"

What do you like best about Bitly? So easy to use, ability to also add UTM parameters is really helpful What do you dislike about Bitly?

"The best of their kind!"

What do you like best about Bitly? Easy, fast, efficient. They are the leader in their category and it's a brand I trust. What do you dislike about Bitly?

"Great!"

What do you like best about Bitly? Perfect way to measure traffic behind branded links What do you dislike about Bitly?

"Great solution for our challenge."

What do you like best about Bitly? We used Bitly to create QR codes for press kits for several hundred exhibitors at a trade show. This was a great way to keep sustainability top of mind by not having bins of paper being tossed at the end of a show. Also, it provided us a way to share out the information via links to the registered media after the show...just in case they needed a reminder of what products they saw.