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9.8

Spot Score

Bitly - URL Shorteners

Bitly Reviews in June 2026: User Ratings, Pros & Cons

Shorten, track, and share with ease.

4.2

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Starts from $21 / Month when Billed Yearly, also offers free forever plan

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Bitly Reviews & Ratings

4.2

Very Good

Based on 1853 ratings & 852 reviews

Rating Distribution

Excellent

(594)

Very Good

(170)

Good

(26)

Poor

(1)

Terible

(61)

Spotsaas Editor’s POV

Bitly.com stands out as a popular and user-friendly URL shortening service, offering quick and efficient link organization. Users appreciate the simplicity and ease of creating custom shortened links, allowing for better link management. The service provides valuable insights through analytics, enabling users to track link performance effortlessly. However, some ...Read more

Bitly pros and cons

  • Easy to use for creating shortened links and organizing them efficiently.

  • Provides analytics that offer valuable insights on link performance.

  • Offers a generous monthly limit for creating personalized links, even in the free plan.

  • Helpful for businesses in presenting a cohesive and organized online appearance across various platforms.

  • Misleading pricing structure, with hidden annual payment commitments instead of monthly plans.

  • Lack of customer support responsiveness, making issue resolution difficult.

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Showing 381-390 out of 852

AU

Anonymous User

11/09/21

4.5 out of 5

"Great tool!"

What do you like best about Bitly? Our website has a long domain name. When you add that with the page title, the links can get very long! Using this allows me to customize the link (we're in real estate, so we use the address a lot) and shorten it.

TR

Taylor R

11/09/21

5 out of 5

"Use it every day"

What do you like best about Bitly? Simplicity, easy tracking, easy to teach peers how to use What do you dislike about Bitly?

MY

Mike Y

11/09/21

5 out of 5

"Easy link shortener, trackable"

What do you like best about Bitly? Quick link shortener, and ability to track clicks to destination. Easy to use data for A/B test on which links get more clicks and are relevant for more ad spend.

DS

Dawn S

11/09/21

5 out of 5

"Love using Bitly for ourselves and our clients."

What do you like best about Bitly? Being able to provide our clients proof of website traffic is so valuable. It also assists us in A/B testing for Facebook, Google and LinkedIn ads.

AK

Aabid K

11/08/21

4 out of 5

"One of the great tool for link shortening"

What do you like best about Bitly? Bitly is well known for its fantastic offerings. Bitly is easy to use and reliable source for link shortening. Bitly doesn't show any ads while others do. Bitly allows to change the back half of the link, so links look cool. It also analyzes the link conversations directly from its dashboard, which saves time and effort.

UW

Udayan W

11/07/21

0.5 out of 5

"Don't Upgrade. The tool works decent only for free version"

What do you like best about Bitly? Option to redirect links. custom branded urls What do you dislike about Bitly?

AU

Anonymous User

11/05/21

0 out of 5

"Shady Customer Experience"

What do you like best about Bitly? The service was fine when we used it - it got the job done. What do you dislike about Bitly?

AU

Anonymous User

11/03/21

5 out of 5

"A great tool for keeping track of links"

What do you like best about Bitly? The custom domains are great. It lets you share links with your brand already appearing in the link URL. What do you dislike about Bitly?

VK

Vlado K

11/03/21

5 out of 5

"Bitly makes it easyto shorten long UTMed links"

What do you like best about Bitly? The ease of use and the UI which is intuitive. The addition of UTM tags is a great add on. What do you dislike about Bitly?

VK

Vlado K

11/03/21

5 out of 5

"Bitly makes it easyto shorten long UTMed links"

What do you like best about Bitly? The ease of use and the UI which is intuitive. The addition of UTM tags is a great add on. What do you dislike about Bitly?

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

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