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9.8

SpotScore

Bitly - URL Shorteners

Bitly Reviews in September 2026: User Ratings, Pros & Cons

Shorten, track, and share with ease.

4.31

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Starts from $21 / Month when Billed Yearly, also offers free forever plan

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Bitly Reviews & Ratings

4.31

Very Good

Based on 702 ratings & 857 reviews

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Rating Distribution

Excellent

(599)

Very Good

(170)

Good

(26)

Poor

(1)

Terrible

(61)

Spotsaas Editor’s POV

Bitly.com stands out as a popular and user-friendly URL shortening service, offering quick and efficient link organization. Users appreciate the simplicity and ease of creating custom shortened links, allowing for better link management. The service provides valuable insights through analytics, enabling users to track link performance effortlessly. However, some ...Read more

Bitly pros and cons

  • Easy to use for creating shortened links and organizing them efficiently.

  • Provides analytics that offer valuable insights on link performance.

  • Offers a generous monthly limit for creating personalized links, even in the free plan.

  • Helpful for businesses in presenting a cohesive and organized online appearance across various platforms.

  • Misleading pricing structure, with hidden annual payment commitments instead of monthly plans.

  • Lack of customer support responsiveness, making issue resolution difficult.

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Showing 361-370 out of 857

SM

Sam M

11/16/21

5 out of 5

"Customizable Links Are A Must"

What do you like best about Bitly? I love being able to not only shorten links so that our social posts don't get clogged up, but being able to also customize them so that they don't look like a spam link to our customers is a huge plus. They know it's legitimate before clicking. It's also great being able to create different links for different uses and tracking clicks to see what does best.

AU

Anonymous User

11/16/21

4 out of 5

"Very helpful for event links"

What do you like best about Bitly? We run a lot of events and campaigns each year and are posting and linking them often. Bitly is a great way to manage this for web/social media/ etc.

AM

Amanda M

11/16/21

5 out of 5

"Easiest tool we have"

What do you like best about Bitly? bitly is incredibly simple. We've been using it for years, mostly free, and recently upgraded. When we rebranded back in 2018 I thought changing our branded link would be difficult, but the process couldn't have been easier.

MJ

Melissa J

11/16/21

5 out of 5

"Necessary Digital Tool for Relevant Marketing"

What do you like best about Bitly? How easy it is to use. The snapshot metrics are also extremely useful when looking to provide insights to clients or evaluate best practices and optimizations.

AU

Anonymous User

11/16/21

5 out of 5

"Easy to use & free"

What do you like best about Bitly? You can use it for free. In a crunch, I will go to Bitly to get a shortened URL. In under 5 minutes, I will have a shortened URL that I can use and track analytics on.

JM

Jaclynn M

11/16/21

5 out of 5

"Easy to use"

What do you like best about Bitly? It is very easy to use and user-friendly! What do you dislike about Bitly?

MG

Mahendra G

11/15/21

4 out of 5

"Best option for generating short links"

What do you like best about Bitly? Bitly is a well-known tool to convert lengthy URLs into short links. We can even customize the short link according to our choice with Bitly. With paid plans, Bitly allows using our domain instead of the bit.ly domain. Generating short links with Bitly is an easy task; create an account, and you are good to go. Tracking the clicks over past links can be seen directly from the dashboard. We can also add UTM parameters with the generated links for better ...

Read more

MC

Marco C

11/12/21

5 out of 5

"A must have for your marketing campaigns"

What do you like best about Bitly? Bit.ly is fast and very intuitive. Eveything you need is on hand and links tag are amazing. What do you dislike about Bitly?

MS

Matt S

11/12/21

4 out of 5

"Bitly is useful product"

What do you like best about Bitly? Analytics feature associated to generated links What do you dislike about Bitly?

SK

Shivam K

11/12/21

4 out of 5

"Best easy-to-use tool for link shortening"

What do you like best about Bitly? Bitly is the best available option for any link shortening. We have to create an account with Bitly, and we are ready to go. We can change the shortened link according to our choice and easily append the UTM parameters if required. It also allows even custom domain and other premium services with paid plans. The best thing about Bitly shortened link is that the end-user doesn't have to see any ads.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].