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9.8

SpotScore

Bitly - URL Shorteners

Bitly Reviews in September 2026: User Ratings, Pros & Cons

Shorten, track, and share with ease.

4.31

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Starts from $21 / Month when Billed Yearly, also offers free forever plan

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Bitly Reviews & Ratings

4.31

Very Good

Based on 702 ratings & 857 reviews

Are you using Bitly?

Rating Distribution

Excellent

(599)

Very Good

(170)

Good

(26)

Poor

(1)

Terrible

(61)

Spotsaas Editor’s POV

Bitly.com stands out as a popular and user-friendly URL shortening service, offering quick and efficient link organization. Users appreciate the simplicity and ease of creating custom shortened links, allowing for better link management. The service provides valuable insights through analytics, enabling users to track link performance effortlessly. However, some ...Read more

Bitly pros and cons

  • Easy to use for creating shortened links and organizing them efficiently.

  • Provides analytics that offer valuable insights on link performance.

  • Offers a generous monthly limit for creating personalized links, even in the free plan.

  • Helpful for businesses in presenting a cohesive and organized online appearance across various platforms.

  • Misleading pricing structure, with hidden annual payment commitments instead of monthly plans.

  • Lack of customer support responsiveness, making issue resolution difficult.

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Showing 341-350 out of 857

AU

Anonymous User

11/30/21

5 out of 5

"Perfect for social media posts and advertisements"

What do you like best about Bitly? The ability to customize the back part of the link to say whatever I want/need it to say, in order for it to be precise and easy to keep up with and find if I need to use a specific shortened link again later.

KS

Kim S

11/30/21

5 out of 5

"Shorter links for social media posts, easy to update bitly link - no need to change it everywhere."

What do you like best about Bitly? Easy to use, update, and create individual links for events. What do you dislike about Bitly?

TK

Touseef Khan

11/30/21

4.5 out of 5

"best tool to shorten the url"

What do you like best about Bitly? the shorten way to the URL short, easy to use What do you dislike about Bitly?

TK

Touseef Khan

11/30/21

4.5 out of 5

"best tool to shorten the url"

What do you like best about Bitly? the shorten way to the URL short, easy to use What do you dislike about Bitly?

AU

Anonymous User

11/30/21

5 out of 5

"Great application"

What do you like best about Bitly? This product does a great job of shortening URLs and is very user-friendly for new users. I also really like that you don't need an account or have to pay to use their product.

MS

Malcolm S

11/30/21

5 out of 5

"Bitly never put you down- Get shortened URL good for SEO"

What do you like best about Bitly? Bitly , I am using from more than 10 years and all the shortened URLs I used were awesome. I used them for email marketing campaigns, in websites and call to action. They never put me down.

AU

Anonymous User

11/30/21

4 out of 5

"Easy to use"

What do you like best about Bitly? This platform is super easy to use -- all you do is paste a link into the form and a customized link is created. You can add parameters like medium, campaign, etc., to help organize and track metrics. You can also edit the customized link to be personalized. Data is easy to view and dig into as well.

M

Maureen

11/29/21

5 out of 5

Excellent link shortening and tracking for a unified link experience

PROS: Bitly's tracking stats are excellent. It provides an easy to see overview of what's being clicked and where. The Chrome extension is simple and effective to use as well. We use Bundles a lot and they are very helpful. I love that I can use branded URLs and custom links, as they make tracking things very easy.

VH

Varun H

11/25/21

5 out of 5

"A perfect URL shortener"

What do you like best about Bitly? Easy online software to create customised short urls for sharing, management and data campaigns. It also features customized tracking for web traffic, and easy access to view metrics. Also, it can be used to create many URL's at once.

JM

JD M

11/25/21

4 out of 5

"Competition is creepin but Bit.ly is still the name to trust."

What do you like best about Bitly? Ease of Use, brand recognition, Custom URL is easy to set up and integrate, easy to include UTM parameters for attribution and good metrics for analytical reports

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].