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9.8

Spot Score

Bitly - URL Shorteners

Bitly Reviews in July 2025: User Ratings, Pros & Cons

Shorten, track, and share with ease.

4.2

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Starts from $21/Month when Billed Yearly, also offers free forever plan

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Bitly Reviews & Ratings

4.2

Very Good

Based on 1853 ratings & 852 reviews

Rating Distribution

Excellent

(594)

Very Good

(170)

Good

(26)

Poor

(1)

Terible

(61)

Expert's Review

Bitly.com stands out as a popular and user-friendly URL shortening service, offering quick and efficient link organization. Users appreciate the simplicity and ease of creating custom shortened links, allowing for better link management. The service provides valuable insights through analytics, enabling users to track link performance effortlessly. However, some ...Read more

Bitly pros and cons

  • Easy to use for creating shortened links and organizing them efficiently.

  • Provides analytics that offer valuable insights on link performance.

  • Offers a generous monthly limit for creating personalized links, even in the free plan.

  • Helpful for businesses in presenting a cohesive and organized online appearance across various platforms.

  • Misleading pricing structure, with hidden annual payment commitments instead of monthly plans.

  • Lack of customer support responsiveness, making issue resolution difficult.

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Showing 341-350 out of 852

TK

Touseef Khan

11/30/21

4.5 out of 5

"best tool to shorten the url"

What do you like best about Bitly? the shorten way to the URL short, easy to use What do you dislike about Bitly?

AU

Anonymous User

11/30/21

4 out of 5

"Easy to use"

What do you like best about Bitly? This platform is super easy to use -- all you do is paste a link into the form and a customized link is created. You can add parameters like medium, campaign, etc., to help organize and track metrics. You can also edit the customized link to be personalized. Data is easy to view and dig into as well.

M

Maureen

11/29/21

5 out of 5

Excellent link shortening and tracking for a unified link experience

PROS: Bitly's tracking stats are excellent. It provides an easy to see overview of what's being clicked and where. The Chrome extension is simple and effective to use as well. We use Bundles a lot and they are very helpful. I love that I can use branded URLs and custom links, as they make tracking things very easy.

VH

Varun H

11/25/21

5 out of 5

"A perfect URL shortener"

What do you like best about Bitly? Easy online software to create customised short urls for sharing, management and data campaigns. It also features customized tracking for web traffic, and easy access to view metrics. Also, it can be used to create many URL's at once.

JM

JD M

11/25/21

4 out of 5

"Competition is creepin but Bit.ly is still the name to trust."

What do you like best about Bitly? Ease of Use, brand recognition, Custom URL is easy to set up and integrate, easy to include UTM parameters for attribution and good metrics for analytical reports

AU

Anonymous User

11/23/21

5 out of 5

"Can customised the URL as per your preference"

What do you like best about Bitly? Can easily shorten the URL to publish on social media or any other platforms What do you dislike about Bitly?

JM

Jubin M

11/23/21

5 out of 5

"Simple and effective"

What do you like best about Bitly? The simplicity of use of the tool is the biggest advantage. Doesn't require any setup incase you're looking for basic link shortening.

RT

Rambabu T

11/23/21

5 out of 5

"easy to use when you need short urls and track their performance."

What do you like best about Bitly? I use bitly myself and recommend it to my clients who aren't technical but want to track the performance of the links they share on multiple social channels.

LS

Laura S

11/22/21

2.5 out of 5

"Decent enough for the free account"

What do you like best about Bitly? I like that there is minimal customisation for the shortURL + the ability to see insights like number of clicks, source of clicks (e.g. email, SMS, etc.), and location of clicks.

LS

Laura S

11/22/21

2.5 out of 5

"Decent enough for the free account"

What do you like best about Bitly? I like that there is minimal customisation for the shortURL + the ability to see insights like number of clicks, source of clicks (e.g. email, SMS, etc.), and location of clicks.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

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