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9.8

Spot Score

Bitly - URL Shorteners

Bitly Reviews in June 2026: User Ratings, Pros & Cons

Shorten, track, and share with ease.

4.2

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Starts from $21 / Month when Billed Yearly, also offers free forever plan

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Bitly Reviews & Ratings

4.2

Very Good

Based on 1853 ratings & 852 reviews

Rating Distribution

Excellent

(594)

Very Good

(170)

Good

(26)

Poor

(1)

Terible

(61)

Spotsaas Editor’s POV

Bitly.com stands out as a popular and user-friendly URL shortening service, offering quick and efficient link organization. Users appreciate the simplicity and ease of creating custom shortened links, allowing for better link management. The service provides valuable insights through analytics, enabling users to track link performance effortlessly. However, some ...Read more

Bitly pros and cons

  • Easy to use for creating shortened links and organizing them efficiently.

  • Provides analytics that offer valuable insights on link performance.

  • Offers a generous monthly limit for creating personalized links, even in the free plan.

  • Helpful for businesses in presenting a cohesive and organized online appearance across various platforms.

  • Misleading pricing structure, with hidden annual payment commitments instead of monthly plans.

  • Lack of customer support responsiveness, making issue resolution difficult.

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Showing 211-220 out of 852

AU

Anonymous User

04/26/22

4 out of 5

"Bitly gets the job done, and then some"

What do you like best about Bitly? I like Bitly's QR code functionality. Our team frequently uses it for tracking landing page engagements. What do you dislike about Bitly?

HP

Harrison P

04/26/22

4 out of 5

"Helpful with text automations"

What do you like best about Bitly? How quickly I can convert links to a custom domain. And if I need to change a url, I can do that. What do you dislike about Bitly?

AU

Anonymous User

04/26/22

4 out of 5

"Great Product!"

What do you like best about Bitly? Bitly allows you to easily shorten and customize links for several different needs. What do you dislike about Bitly?

AU

Anonymous User

04/26/22

4 out of 5

"I recommend bitly for businesses."

What do you like best about Bitly? The ability to custom the front and back half of your link. What do you dislike about Bitly?

AU

Anonymous User

04/26/22

5 out of 5

"Very Helpful for Marketing"

What do you like best about Bitly? Bitly has been super helpful for all of our digital and even print marketing. Thanks to Bitly, we can now track how widely used each piece of collateral is, and with custom links and QR codes, we can create truly branded materials.

EV

Emilie V

04/26/22

4.5 out of 5

"Useful data tracking tool for links"

What do you like best about Bitly? I started independently tracking my url click-through traffic because I didn't trust Facebook. Turns out I was right and Facebook is WAY OVERESTIMATING link clicks from my ads. It is important to me as a marketing manager to see our ad budget's effectiveness. I exclusively use bitly links to track all traffic sources for each product.

AM

Aurora M

04/26/22

4.5 out of 5

"Easiest Way to Track Links"

What do you like best about Bitly? The way our current website is set up, we have a difficult time tracking internal and external link clicks. For links we want additional details on, we use a custom bit.ly link.

PG

Preston G

04/26/22

4.5 out of 5

"Excellent tool that makes shortening links a breeze"

What do you like best about Bitly? I utilize the free account option with Bitly and am encouraged by how much they offer at that tier. The tool consistently works as it is expected to and offers decent analytics into shortened links (even for free users!)

AU

Anonymous User

04/26/22

4.5 out of 5

"Works As Expected"

What do you like best about Bitly? We recently upgraded to a paid subscription, and it has been worth the investment. I really like having our own branded domain.

AU

Anonymous User

04/26/22

3.5 out of 5

"Practical depending on your needs"

What do you like best about Bitly? Bit.ly is a quick solution with some helpful extras like parameter builders. What do you dislike about Bitly?

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

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