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9.8

SpotScore

Bitly - URL Shorteners

Bitly Reviews in September 2026: User Ratings, Pros & Cons

Shorten, track, and share with ease.

4.31

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Starts from $21 / Month when Billed Yearly, also offers free forever plan

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Bitly Reviews & Ratings

4.31

Very Good

Based on 702 ratings & 857 reviews

Are you using Bitly?

Rating Distribution

Excellent

(599)

Very Good

(170)

Good

(26)

Poor

(1)

Terrible

(61)

Spotsaas Editor’s POV

Bitly.com stands out as a popular and user-friendly URL shortening service, offering quick and efficient link organization. Users appreciate the simplicity and ease of creating custom shortened links, allowing for better link management. The service provides valuable insights through analytics, enabling users to track link performance effortlessly. However, some ...Read more

Bitly pros and cons

  • Easy to use for creating shortened links and organizing them efficiently.

  • Provides analytics that offer valuable insights on link performance.

  • Offers a generous monthly limit for creating personalized links, even in the free plan.

  • Helpful for businesses in presenting a cohesive and organized online appearance across various platforms.

  • Misleading pricing structure, with hidden annual payment commitments instead of monthly plans.

  • Lack of customer support responsiveness, making issue resolution difficult.

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Showing 211-220 out of 857

AU

Anonymous User

04/26/22

5 out of 5

"I love using Bit.ly!"

What do you like best about Bitly? Creating shortened links along with the integration of Google Analytics makes my job much easier thanks to Bit.ly! What do you dislike about Bitly?

AU

Anonymous User

04/26/22

5 out of 5

"Bitly helps keep track of all our social engagements."

What do you like best about Bitly? I like that I can customize the link title. What do you dislike about Bitly?

AU

Anonymous User

04/26/22

5 out of 5

"Very Helpful for Marketing"

What do you like best about Bitly? Bitly has been super helpful for all of our digital and even print marketing. Thanks to Bitly, we can now track how widely used each piece of collateral is, and with custom links and QR codes, we can create truly branded materials.

TB

Tommy B

04/26/22

5 out of 5

"Easy to use"

What do you like best about Bitly? It's very straightforward to use and highly flexible depending on your organization's needs. Plus the analytics are more intuitive than other services we've used.

AU

Anonymous User

04/26/22

5 out of 5

"Super handy and easy-to-use tool!"

What do you like best about Bitly? Bitly is very intuitive and quickly generates shortened links that are easy to copy and paste. What do you dislike about Bitly?

AL

Amzie L

04/26/22

4.5 out of 5

"Bitly will increase client engagement"

What do you like best about Bitly? I like the fact that you can shorten a link with one click and past it anywhere. I use it in my standard operating procedure to train teams. It is the best software available.

AU

Anonymous User

04/26/22

4.5 out of 5

"Original and the best"

What do you like best about Bitly? Custom Domains Well documented API

MN

Mary N

04/26/22

4.5 out of 5

"The industry leader in shortlinks"

What do you like best about Bitly? Bitly offers fantastic functionality to fit a wide variety of needs. At the surface level, it offers clean simplicity for casual users: link creation, customization, and easily accessed stats about clicks. The process is very easy to understand for entry-level users who are new to digital marketing.

EV

Emilie V

04/26/22

4.5 out of 5

"Useful data tracking tool for links"

What do you like best about Bitly? I started independently tracking my url click-through traffic because I didn't trust Facebook. Turns out I was right and Facebook is WAY OVERESTIMATING link clicks from my ads. It is important to me as a marketing manager to see our ad budget's effectiveness. I exclusively use bitly links to track all traffic sources for each product.

AU

Anonymous User

04/26/22

4 out of 5

"I recommend bitly for businesses."

What do you like best about Bitly? The ability to custom the front and back half of your link. What do you dislike about Bitly?

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].