Basis Reviews in June 2026: User Ratings, Pros & Cons

Easy-to-use DSP with incredible support

What do you like best? Basis DSP has the best targeting capabilities we have seen from a DSP. Its easy-to-use dashboard allows us to set up complex campaigns in a short period of time. Having weekly support calls with George Leff has been incredibly helpful in terms of learning the platform and understanding additional opportunities for improved campaigns. We love the targeting capabilities from the Basis data partners, and find it to be the best opportunity in digital to fine-tune an ...

Training and Support is Fantastic

What do you like best? Being a smaller agency we had our concerns on bringing a internal DSP in. With the team at Centro we were able to quickly implement our campaigns and operate the campaigns ourselves within three months. What do you dislike? Our team wishes there was a direct connection to more reporting systems. While they have robust reporting within the system they are Excel based and not what we provide to our clients. What problems are you solving with the product? What ...

Easy to Use for Anyone

What do you like best? G2 Basis by Centro is so easy to use. It walks you through the steps. You can set the campaign and it runs. You don't have to continue to monitor it. What do you dislike? We haven't had any issues with the platform. It's been very easy to use and when we have questions we can get help. What problems are you solving with the product? What benefits have you realized? OTT & CTV video campaign worked great for our customer. We were so pleased that they decided ...

A simple system with impeccable support.

What do you like best? I like George Leff best. Good support is hard to come by these days. What do you dislike? Sometimes KPIs are hard to get to. Usually I have to contact George to find things, so maybe not that intuitive. Recommendations to others considering the product: Get close with your support team! What problems are you solving with the product? What benefits have you realized? Basis has helped our 5 location automotive group grow our online presence by providing a ...

Rather user friendly and easy to learn

What do you like best? Able to build campaigns as I need based on client needs (customize-able). Also, like the accessibility to show the client example audience segments at the tip of my fingers. What do you dislike? Can be time consuming to set up the multiple campaigns we constantly need Recommendations to others considering the product: Easy to use and reliable tool with minimal problems What problems are you solving with the product? What benefits have you realized? ...

Getting quickly up-to-speed

What do you like best? It is an empowering and reliable platform that lets you focus on the objectives you are trying to achieve. and the customer service is outstanding. What do you dislike? The range of options can be overwhelming at the beginning. What problems are you solving with the product? What benefits have you realized? Our objective is to deliver for our clients, ensure they renew and see us as their digital agency. And to do this in a very efficient way.

Fan of Basis but see areas for growth

What do you like best? The ability to make in platform optimizations What do you dislike? How long it takes to pull reports. The lack of optimization control compared to some larger DSPs. Pacing views only at group level and not at tactic level. What problems are you solving with the product? What benefits have you realized? Campaign set-up is very quick and easy.

Still learning everything platform has to offer, great customer service support

What do you like best? Working with Basis has allowed expanded targeting opportunities/strategies that wasn't available in other platforms. Customer service support on technical and strategy is top notch. What do you dislike? The UI on setting up campaigns seems to have some unnecessary steps that could be combined with each other to cut down on campaign setup time. What problems are you solving with the product? What benefits have you realized? Moving to Basis has allowed ...

A good self-service DSP with great customer service

What do you like best? The platform gives users a significant amount of control over ads and optimization, and once you learn how to navigate the interface, it's fairly easy to use. There are great targeting segments, no shortage of exchanges, and relatively simple optimization tools. The number of categories for creative is incredible — from the usual static image/video to GIFs, HTMLs, audio files, and more. The customer service is superb — our representative goes above and beyond to ...

Great Buying Tool

What do you like best? Basis is very straight-forward and easy to understand with great support! What do you dislike? Insights and particularly large campaigns can be a little glitchy. What problems are you solving with the product? What benefits have you realized? Using a DSP to have more control over our digital buying has been very beneficial to our clients.