Basis Reviews in June 2026: User Ratings, Pros & Cons

Digital Sales Planning & Advertising Operations Specialist

What do you like best? I love the algorithmic optimization feature. Being that I optimize organically on a daily basis, this optimization feature is such an added bonus. What do you dislike? Reporting can definitely be buttoned up. It would be great to consolidate all reporting metrics to one "pull." For example, I have to pull separate reports in order to obtain geo performance, device performance, data segment performance & ad size performance. I would love to pull of this data from ...

Great Programmatic Platform

What do you like best? Centro buying techniques & customer service! What do you dislike? I think the interface can change up a little. What problems are you solving with the product? What benefits have you realized? Optimization techniques. They have a great tool for us internally to optimize based on CPC/CPA or CPM.

Easy to use and very knowledgeable staff.

What do you like best? That if i ever have a question, the basis team is always there to help! What do you dislike? how many steps there are to complete one task. What problems are you solving with the product? What benefits have you realized? The benefits would be that our clients get the most out of advertising with us because we can reach so many different platforms through them.

Great Customer Service

What do you like best? The platform is very intuitive and the service received is top notch. Our account manager, Jeff, is easy to reach and always points us in the right direction. Jeff goes above and beyond to help our team. What do you dislike? My team would like to have an inventory tool to forecast inventory layered with specific data segments and geos. What problems are you solving with the product? What benefits have you realized? Basis DSP is our only in-house display platform. ...

Easy to Use

What do you like best? The platform is incredibly easy to use and can be taught to anyone. Setting up new campaigns is quick and for the most part once it is setup it can be left alone. What do you dislike? Functionally there is nothing that I dislike. My biggest negative is the CPM we are paying for impressions. What problems are you solving with the product? What benefits have you realized? It is a quick and easy platform to post ads. This saves us a lot of time.

Basis Review

What do you like best? Ability to optimize campaigns on multiple levels What do you dislike? Not being able to schedule reports to be emailed Recommendations to others considering the product: Learn how to navigate the multiple optimization opportunities What problems are you solving with the product? What benefits have you realized? Research for clients, continually adding new products

Suits our needs

What do you like best? customer service is excellent, lots of options in terms of audience and contextual segments, new product options and improvements are regularly available What do you dislike? sometimes a little difficult to build out lots of campaigns at once. Basis doesn't help with or validate pixel placement which can be a pain point. What problems are you solving with the product? What benefits have you realized? providing display advertising to clients who weren't previously ...

My first DSP and I love it

What do you like best? I really like the ease of use. After just one or two trainings, I was ready to start running ads at my leisure. What do you dislike? I wish there was a way to set a maximum spend at the campaign level- not just the group or tactic level. Recommendations to others considering the product: If you've used another DSP similar to FB or Twitter ads, getting to learn BASIS for display will be very easy for you. What problems are you solving with the product? What benefits ...

Easy to Use DSP with Lots of Capabilities!

What do you like best? I've been using Centro's DSP for a few years now and I've always preferred it over DCM/DBM. The layout is user friendly and support is great (as long as you hit their minimums.... Our reps with Basis DSP are really helpful and anytime we need help, they're always there when we need them most. What do you dislike? I wish I could have multiple "tabs" open while starting a new campaign, that way I can quickly & easily reference targeting in a different campaign to ...

Media Planner/Buyer

What do you like best? Team Basis support and ease of platform use What do you dislike? Integration capabilities and the lack thereof for certain programs such as DashThis, Google, etc . What problems are you solving with the product? What benefits have you realized? Developing an in-house agency and becoming well-versed in the digital advertising arena.