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8.7

Spot Score

Basis - Demand Side Platform (DSP)

Basis Reviews in June 2026: User Ratings, Pros & Cons

Maximize performance and quality with Basis.

4.4

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Basis offers custom pricing plan

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Basis Reviews & Ratings

4.4

Very Good

Based on 304 ratings & 304 reviews

Rating Distribution

Excellent

(207)

Very Good

(81)

Good

(14)

Poor

(0)

Terible

(2)

Spotsaas Editor’s POV

Basis by AppNexus is designed for marketers who prioritize performance and quality in their advertising campaigns. Its user-friendly interface and strong analytics make it a solid choice, though costs can add up for smaller advertisers.Read more

Basis pros and cons

  • User-friendly interface

  • Strong performance tracking

  • Data enrichment services

  • Scalable solutions

  • Can be costly for small campaigns

  • Limited customization options

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Showing 221-230 out of 304

A

Anonymous

09/24/18

4.5 out of 5

Centro DSP

What do you like best? I liked learning how to optimize campaigns with the different methods that Basis offers, and which strategies were best for certain types of campaigns, and I also liked learning about the data segments that partner with Centro and how they benefit different types of campaigns. What do you dislike? There wasn't much that I disliked, the only thing that I wish we had was more interaction with the platform itself during the certification. ex. creating campaigns ...

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AT

Aimee T

09/24/18

5 out of 5

Centro is a DSP that I really enjoy using.

What do you like best? What I like the most about Centro is the company attitude. Centro cares about their customers and does their best to go the extra mile. What do you dislike? I honestly can't think of a complaint. If I had to, it would just be that I can't enter a value of less than 1 for a click through rate on a group setup. I have to set it at 1 then go back and edit it. Sure, we'd love to get a 1 ctr, but reality is we are lucky to get a group ctr of .25%, so I want to set the ...

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A

Anonymous

09/24/18

5 out of 5

Centro is a DSP that I really enjoy using.

What do you like best? What I like the most about Centro is the company attitude. Centro cares about their customers and does their best to go the extra mile. What do you dislike? I honestly can't think of a complaint. If I had to, it would just be that I can't enter a value of less than 1 for a click through rate on a group setup. I have to set it at 1 then go back and edit it. Sure, we'd love to get a 1 ctr, but reality is we are lucky to get a group ctr of .25%, so I want to set the ...

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A

Anonymous

09/23/18

5 out of 5

recommend Basis

What do you like best? i liked the certificated program, there is a complete information in the d¡first plan about the platform and second about the tech advances of the industry. What do you dislike? i don t have dislikes , I think everything is so good organized for the persons like me that work day by day for our the bes perfomance of our brands What problems are you solving with the product? What benefits have you realized? I think in my case Basis solve my problem about aucience and ...

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AI

Agency in Automotive

09/23/18

5 out of 5

recommend Basis

What do you like best? i liked the certificated program, there is a complete information in the d¡first plan about the platform and second about the tech advances of the industry. What do you dislike? i don t have dislikes , I think everything is so good organized for the persons like me that work day by day for our the bes perfomance of our brands What problems are you solving with the product? What benefits have you realized? I think in my case Basis solve my problem about ...

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A

Anonymous

09/22/18

5 out of 5

Centro Basis Training

What do you like best? Being able to understand how to utilize the DSP and showcase it back to our customer is amazing. To get to interact with people who understand and love to hear feedback on how they can improve there system was great. What do you dislike? The basis training was great and everything was very informal. Recommendations to others considering the product: The main things I would like to see updated on the DSP are, being able to set dates for your photos to be switched ...

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A

Anonymous

06/10/18

4 out of 5

Centro is a great company and even better product.

What do you like best? The platform is pretty easy to use and reporting quickly is key! What do you dislike? The system has a lot of upgrades, meaning down time where we cant access the system. What problems are you solving with the product? What benefits have you realized? Reporting, That’s the biggest problem I see. Clients want to know where their dollars are being spent and we are able to show them.

A

Anonymous

06/05/18

4 out of 5

I find the DSP easy to use with a few more areas in which it could improve

What do you like best? I like the ability to easily optimize campaigns based on what you can see. What do you dislike? I don't like that I can't put start and end dates on creatives. Recommendations to others considering the product: The BasisDSP with Centro is an easy way to become a part of the audience extension experience. The product is easy to use even though there are a few campaigns that take extra long steps - such as custom factuals. The creative is generally easy to add but it ...

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A

Anonymous

06/05/18

5 out of 5

Basis review

What do you like best? The flexibility to be able to pull reports and numbers quickly. What do you dislike? How if you are pulling a report and the creative that ran on that month ins't currently linked, so you have to check the linked box. What problems are you solving with the product? What benefits have you realized? How you can specify what/ where and when you want the client to run.

A

Anonymous

06/05/18

4 out of 5

It's pretty good.

What do you like best? It's fairly easy to manage campaigns and get a sense of what changes will be good. What do you dislike? The interface could use some love. It's a bit dated and needs some shortcuts in some places to help workflow. Recommendations to others considering the product: Give it a try. What problems are you solving with the product? What benefits have you realized? It's a good solution for programmatic ads.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

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