Basis Reviews in June 2026: User Ratings, Pros & Cons

User Friendly and Great Support

What do you like best? The platform is very easy to use both in the Direct and DSP portion. With not having worked in many platforms like Basis before, this platform is very easy to learn quickly. Service from the Centro team has always been a huge help to our team - we're lucky to have such a great team backing us up. What do you dislike? Slow rolling out of new updates. Although it's slow moving, I'm happy with the fact that new updates are constantly coming out and being ...

Great support and partnership from a great DSP

What do you like best? The consistent willingness to lend support when there is an issue or even if there isn't. The support team is always proactive and are excellent at execution. Along with the ability to provide feedback regarding the platform or specific items that our team may need. What do you dislike? The platform itself could use some minor tweaks but is overall a great user experience. I think the only thing lacking as of now is the customization of the reporting abilities, ...

Basis is an intuitive platform to make planning and buying digital seemless

What do you like best? Basis keeps all correspondence with publishers in one place, eliminating the need for email and Basis. It is easy to add clients, pub contacts and collaborators. I loved the trafficking workbook and upload to Google - makes that process extremely simple. What do you dislike? Inability to customize easily - columns when I download a plan, ad serving pricing (CPM/flat, adding internal users to the RFP process. I'm working with my customer success manager to put in ...

User-friendly, comprehensive tool and team

What do you like best? The Centro team's support is fantastic, and visibility on reporting and performance within the tool along with the ease of use. What do you dislike? Some of the planning experiences could be improved - helping us determine appropriate spend levels based on available volume, etc. What problems are you solving with the product? What benefits have you realized? Mainly performance problems with client campaigns, which we get great control over in basis.

My favorite part about Basis is the level of support we get from the Basis team.

What do you like best? Working with the Basis team has made my job much easier. I appreciate the level of support and the extra level of effort that the team puts in to help set us up for success. What do you dislike? I wish we can build our own LaL audiences in the self-managed platform without having to enter into a Direct Buy. What problems are you solving with the product? What benefits have you realized? We are seeing benefits from additional ad exchanges. We are able to reach a ...

Awesome partner with Centro!

What do you like best? The customer service is amazing and we love the effort their team provides us What do you dislike? Interface sometimes is tough to navigate What problems are you solving with the product? What benefits have you realized? We have realized with Centro for both managed and the self service platform it his helping us drive business results for our clients.

Top Notch Customer Service

What do you like best? The customer service through Centro is top notch, from sales to direct contacts the whole process of working with them has been extremely pleasant, they are happy to take them time to teach the platform and ensure that we truly understand it so we don't feel left out in the cold if we ever get stuck. What do you dislike? The interface can be glitchy and difficult to use on occasion, making the day-to-day work more tedious than necessary, however, the customer ...

Great support and partnership from a great DSP

What do you like best? The consistent willingness to lend support when there is an issue or even if there isn't. The support team is always proactive and are excellent at execution. Along with the ability to provide feedback regarding the platform or specific items that our team may need. What do you dislike? The platform itself could use some minor tweaks but is overall a great user experience. I think the only thing lacking as of now is the customization of the reporting abilities, ...

New to Basis

What do you like best? The ease in creating group ads. It is very quick and efficient What do you dislike? How many tabs you have to click in order to get to one campaign. Recommendations to others considering the product: This is an easy cross platform software. It makes advertising and reporting easy and simple. What problems are you solving with the product? What benefits have you realized? Lets me create Display advertising with ease and run cross platform.

We are new to Basis, but have had a great experience so far!

What do you like best? Our support from our Customer Success Manager, Kallie, has been so beneficial. She is always willing to answer our questions and help on training calls. There's also a wealth of information to help us sell new clients into the platform. What do you dislike? I've only had one issue with not being able to login and not getting any follow up emails to help, but Kallie helped me out. What problems are you solving with the product? What benefits have you realized? ...