Basis Reviews in June 2026: User Ratings, Pros & Cons

Centro DSP platform

What do you like best? Platform is very easy to use. Their staff has been great to help train and answer questions. What do you dislike? Their reporting features are not as in depth as a previous vendor. What problems are you solving with the product? What benefits have you realized? The ability to control our campaigns in house is very beneficial to us.

Easy, informative and ready to get started!

What do you like best? Still being trained on the software, but I know it will be something I use frequently. What do you dislike? Haven't had a chance to play with the system to dislike anything yet. : What problems are you solving with the product? What benefits have you realized? Digital/Mobile media buying

User Friendly and Great Support

What do you like best? The platform is very easy to use both in the Direct and DSP portion. With not having worked in many platforms like Basis before, this platform is very easy to learn quickly. Service from the Centro team has always been a huge help to our team - we're lucky to have such a great team backing us up. What do you dislike? Slow rolling out of new updates. Although it's slow moving, I'm happy with the fact that new updates are constantly coming out and being communicated ...

great support and customer service

What do you like best? our account manager is amazing. never have to wait for a response and keeps the team up to date. What do you dislike? some of the UI elements could be improved. What problems are you solving with the product? What benefits have you realized? everything. Basis has been very versatile for us to match solutions to needs based on each campaign.

Solid advertising platform

What do you like best? After years of managed buying, we launched Basis this year to get better control over our clients buys. We were able to get up and running very quickly and, with some hiccups along the way, we were able to better plan, report and optimize our clients buys during this election cycle then we have ever been able to in the past. In fact on the few campaigns we still ran as managed buys elsewhere we got grief from the partners because we weren't able to offer them the in ...

Awesome partner with Centro!

What do you like best? The customer service is amazing and we love the effort their team provides us What do you dislike? Interface sometimes is tough to navigate What problems are you solving with the product? What benefits have you realized? We have realized with Centro for both managed and the self service platform it his helping us drive business results for our clients.

Centro DSP platform

What do you like best? Platform is very easy to use. Their staff has been great to help train and answer questions. What do you dislike? Their reporting features are not as in depth as a previous vendor. What problems are you solving with the product? What benefits have you realized? The ability to control our campaigns in house is very beneficial to us.

My favorite part about Basis is the level of support we get from the Basis team.

What do you like best? Working with the Basis team has made my job much easier. I appreciate the level of support and the extra level of effort that the team puts in to help set us up for success. What do you dislike? I wish we can build our own LaL audiences in the self-managed platform without having to enter into a Direct Buy. What problems are you solving with the product? What benefits have you realized? We are seeing benefits from additional ad exchanges. We are able to ...

Easy, informative and ready to get started!

What do you like best? Still being trained on the software, but I know it will be something I use frequently. What do you dislike? Haven't had a chance to play with the system to dislike anything yet. :) What problems are you solving with the product? What benefits have you realized? Digital/Mobile media buying

Political/Issues campaigns with Basis

What do you like best? Basis has put a lot of time and effort into understanding the needs of political campaigns. That effort has really paid off with features such as Political Priority for ad reviews, top-notch third party data for targeting and a team that of experts to unravel self-inflicted glitches at the speed of light. What do you dislike? While I don't truly dislike Centro's reporting, it would be nice if it was a bit more robust and customizable. But they're always working on ...