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9.5

SpotScore

AppsFlyer - Mobile Analytics Software

AppsFlyer Reviews in July 2026: User Ratings, Pros & Cons

Track, analyze, and engage with your app users effortlessly.

4.4

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AppsFlyer offers custom pricing plan

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AppsFlyer Reviews & Ratings

4.4

Very Good

Based on 354 ratings & 351 reviews

Are you using AppsFlyer?

Rating Distribution

Excellent

(278)

Very Good

(69)

Good

(3)

Poor

(1)

Terrible

(0)

Spotsaas Editor’s POV

AppsFlyer is an attribution platform that tracks conversions across ad networks, email services, and offline channels. Before shortlisting, verify that your ad sources are in AppsFlyer's supported integrations list—while it covers major networks (Facebook, Google, Apple Search Ads), some regional or niche platforms require custom API work. The platform's strength ...Read more

AppsFlyer pros and cons

  • Efficient integration with various platforms, comfortable dashboards, customization, and time-saving custom dashboards for easy report generation.

  • Ability to track multiple ad sources, integrate with popular services like SendGrid, Mailchimp, and Salesforce, and use one-link configurations for tracking users in and outside the digital world.

  • Platform with a wide range of tools, pre-built dashboards, and insightful analytics on users, media, and installations.

  • Strong customer support and personalized assistance for account management, helpful in resolving queries quickly.

  • Some users find the platform's richness of features and customizations intimidating, especially for newcomers without proper guidance.

  • Limited options in the Marketplace for additional apps and connectors, restricting access to advanced functionalities.

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Showing 31-40 out of 351

JG

Jamile G

08/03/23

5 out of 5

"Disparo de eventos na jornada do usuário."

What do you like best about AppsFlyer? Mensuração de eventos de início e sucesso da jornada do usuário em qualquer produto, para customer success/marketing isso é muito importante, mas pode melhorar!

AS

Andriele S

08/03/23

5 out of 5

"Ferramenta indispensável"

What do you like best about AppsFlyer? Com a apps flyer conseguimos ter visão detalhada da jornada do usuário e maior clareza do que o consumidor está fazendo no app. Com as métricas geradas conseguimos elevar as estratégias de marketing e agregar ainda mais valor ao negócio. É muito bom ver também o quanto a ferramenta está dedicada em acompanhar as tendências de mercado e se mantendo próxima de grandes players tecnológicos como o Google.

PM

Paula M

08/03/23

5 out of 5

"Very good"

What do you like best about AppsFlyer? O atendimento das pessoas do time e que a plataforma é muito intuitiva e ajuda com diversos dados pra evolução da marca.

JR

Jonathan R

08/03/23

5 out of 5

"Appsflyer é um grande canal de insights relevantes para o negócio"

What do you like best about AppsFlyer? Os funis de conversão, trackeamento e também a atualização constante da plataforma What do you dislike about AppsFlyer?

HC

Helga C

08/03/23

5 out of 5

"Easy to use, great insights and interfaces"

What do you like best about AppsFlyer? How easy it is to use and understand the statistics and metrics. Also, it is very easy to set up new aquisition partners, one-link, etc.

LK

Lisandra K

08/03/23

5 out of 5

"Appsflyer é uma plataforma excelente"

What do you like best about AppsFlyer? Appsflyer permite a implementação e mensuração completa de ponta a ponta, fora o atendimento que é excelente. What do you dislike about AppsFlyer?

IM

Ivana M

08/03/23

5 out of 5

"principal plataforma disponível no mercado"

What do you like best about AppsFlyer? plataforma em constante evolução e com o melhor para oferecer ao mercado em soluções de mensuração. Destaque para o chatgpt dentro da plataforma.

MJ

Miguel J

08/03/23

5 out of 5

"Miguel Jeronimo"

What do you like best about AppsFlyer? É uma ferramenta muito intuitiva que facilita muito o processo de análise e mensuração das campanhas de app. What do you dislike about AppsFlyer?

FM

Felipe M

08/03/23

5 out of 5

"Experiência incrível"

What do you like best about AppsFlyer? A facilidade e simplicidade em acessar os dados pela interface What do you dislike about AppsFlyer?

PV

Pedro V

08/03/23

5 out of 5

"TIM ADS - My experience as an AppsFlyer user."

What do you like best about AppsFlyer? The most helpful aspect of AppsFlyer is its robust mobile attribution and marketing analytics platform, which allows businesses to track, analyze, and optimize their mobile app marketing campaigns effectively.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].