9.5
SpotScore
AppsFlyer Reviews in August 2026: User Ratings, Pros & Cons
Track, analyze, and engage with your app users effortlessly.
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AppsFlyer offers custom pricing plan
AppsFlyer Reviews & Ratings
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Spotsaas Editor’s POV
AppsFlyer is an attribution platform that tracks conversions across ad networks, email services, and offline channels. Before shortlisting, verify that your ad sources are in AppsFlyer's supported integrations list—while it covers major networks (Facebook, Google, Apple Search Ads), some regional or niche platforms require custom API work. The platform's strength ...Read more
AppsFlyer pros and cons
Efficient integration with various platforms, comfortable dashboards, customization, and time-saving custom dashboards for easy report generation.
Ability to track multiple ad sources, integrate with popular services like SendGrid, Mailchimp, and Salesforce, and use one-link configurations for tracking users in and outside the digital world.
Platform with a wide range of tools, pre-built dashboards, and insightful analytics on users, media, and installations.
Strong customer support and personalized assistance for account management, helpful in resolving queries quickly.
Some users find the platform's richness of features and customizations intimidating, especially for newcomers without proper guidance.
Limited options in the Marketplace for additional apps and connectors, restricting access to advanced functionalities.
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Showing 321-330 out of 351
A
Anonymous
04/06/18
Easy to use with customized user experience
What do you like best? Intuitive interface with very easy to understand panel. All the necessary data are easily accessible What do you dislike? The Android application is not as comfortable as the desktop version What problems are you solving with the product? What benefits have you realized? Marketing Analytics and Fraud detection
AI
Agency in Marketing and Advertising
12/26/17
Very useful for tracking down funnel conversions
What do you like best? Easy to use and we are able to integrate our reporting with the tool which is great What do you dislike? easier Adwords integration would be nice What problems are you solving with the product? What benefits have you realized? tracking conversions further down the funnel than the install, allows us to know what happens later and if the installs are useful to spend money on app install advertising
A
Anonymous
12/26/17
Very useful for tracking down funnel conversions
What do you like best? Easy to use and we are able to integrate our reporting with the tool which is great What do you dislike? easier Adwords integration would be nice What problems are you solving with the product? What benefits have you realized? tracking conversions further down the funnel than the install, allows us to know what happens later and if the installs are useful to spend money on app install advertising
A
Anonymous
05/31/17
Good platform that helps apps know where traffic is coming
What do you like best? The platform is straightforward and simple, it offers most of the things you need in terms of measurement and analysis. What do you dislike? I see this platform more oriented in attribution than in campaign analysis. What problems are you solving with the product? What benefits have you realized? Traffic attribution AB testing
AI
Administrator in Internet
05/31/17
Good platform that helps apps know where traffic is coming
What do you like best? The platform is straightforward and simple, it offers most of the things you need in terms of measurement and analysis. What do you dislike? I see this platform more oriented in attribution than in campaign analysis. What problems are you solving with the product? What benefits have you realized? Traffic attribution AB testing
UI
User in Executive Office
05/18/17
The best tool for tracking app success
What do you like best? Detailed analytics and data insights, ability to carve up data easily and nice interface. To think that we were just sticking our finger in the air and sort of guessing what was working before appsflyer is quite baffling to me! What do you dislike? It can get quite expensive, quite quickly with scale! No in app support (although that might have changed now) Recommendations to others considering the product: Give it a go. I believe there's even a free/trial ...
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A
Anonymous
05/18/17
The best tool for tracking app success
What do you like best? Detailed analytics and data insights, ability to carve up data easily and nice interface. To think that we were just sticking our finger in the air and sort of guessing what was working before appsflyer is quite baffling to me! What do you dislike? It can get quite expensive, quite quickly with scale! No in app support (although that might have changed now Recommendations to others considering the product: Give it a go. I believe there's even a free/trial ...
Read more
A
Anonymous
05/09/17
A great product
What do you like best? Easy to use and understand. We'd really being struggling with our marketing channel attribution (my company runs a pan-European job search app and appsflyer helped make everything a bit more clear, and it turns out we were actually wasting quite a bit of money on low quality channels! So it saved us money, that's the best thing about it. What do you dislike? Nothing really. Simple, easy to use. Maybe too much data? What problems are you solving with the product? ...
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AH
Andrew H
05/09/17
A great product
What do you like best? Easy to use and understand. We'd really being struggling with our marketing channel attribution (my company runs a pan-European job search app) and appsflyer helped make everything a bit more clear, and it turns out we were actually wasting quite a bit of money on low quality channels! So it saved us money, that's the best thing about it. What do you dislike? Nothing really. Simple, easy to use. Maybe too much data? What problems are you solving with the ...
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UI
User in Internet
05/08/17
AppsFlyer gets the job done but the UI can be a little confusing
What do you like best? AppsFlyer is robust - it allows you to connect a multitude of different services into your apps for tracking and helps you visualize and analyze the data from those services. What do you dislike? With so many different services to connect, the UI can be confusing regarding what can insight can be gleaned from AppsFlyer, what exactly is being tracked, etc. Additionally, there are some odd alert choices that make it seem like things are going wrong when actually ...
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].