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9.5

Spot Score

AppsFlyer - Mobile Analytics Software

AppsFlyer Reviews in June 2026: User Ratings, Pros & Cons

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4.4

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AppsFlyer offers custom pricing plan

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AppsFlyer Reviews & Ratings

4.4

Very Good

Based on 354 ratings & 351 reviews

Rating Distribution

Excellent

(278)

Very Good

(69)

Good

(3)

Poor

(1)

Terible

(0)

Spotsaas Editor’s POV

AppsFlyer stands out as an all-in-one marketing analytics and attribution platform, praised for its seamless integration with various platforms and user-friendly dashboards. With customizable features, it streamlines tracking multiple ad sources, empowering businesses to make informed decisions efficiently. The ability to integrate with services like SendGrid, ...Read more

AppsFlyer pros and cons

  • Efficient integration with various platforms, comfortable dashboards, customization, and time-saving custom dashboards for easy report generation.

  • Ability to track multiple ad sources, integrate with popular services like SendGrid, Mailchimp, and Salesforce, and use one-link configurations for tracking users in and outside the digital world.

  • Intuitive platform with a wide range of tools, pre-built dashboards, and insightful analytics on users, media, and installations.

  • Robust customer support and personalized assistance for account management, helpful in resolving queries quickly.

  • Some users find the platform's richness of features and customizations intimidating, especially for newcomers without proper guidance.

  • Limited options in the Marketplace for additional apps and connectors, restricting access to advanced functionalities.

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Showing 311-320 out of 351

A

Anonymous

02/12/19

5 out of 5

AppsFlyer is currently the best mobile attribution platform within a reasonable pricing model

What do you like best? - Technical and account support - Easiness to add new partners - Constant feature update What do you dislike? - High prices of premium features - No team management function with advanced role and permission system What problems are you solving with the product? What benefits have you realized? In a tough market with several SDK providers, AppsFlyer manages to easily merge this complicated network into one, simple solution.

A

Anonymous

02/12/19

5 out of 5

Heavily using their suite

What do you like best? Clarity of the dashboards, access to the raw data and awesome support What do you dislike? Minor glitches, transfering app between developers process Recommendations to others considering the product: That is easily the best attribution provider on the market, no doubt about that. They provide a lot already and as far as I know they are working on building probably the most complete mobile marketing suite there will be. What problems are you solving with the ...

Read more

AR

Aneta R

02/12/19

5 out of 5

Great platform and very professional team!

What do you like best? The platform delivers great insights and helps better understand the mobile attribution from different sources. The AppsFlyer team is very professional and helpful, smooth cooperation! What do you dislike? Currently there are no topics that I could describe as negative points! Recommendations to others considering the product: I am happy with AppsFlyer and can highly recommend it! What problems are you solving with the product? What benefits have you ...

Read more

CI

Consultant in Information Technology and Services

11/05/18

5 out of 5

Easy to use, quick to setup

What do you like best? AppsFlyer makes it very easy to get your mobile campaigns in order. They have a fast setup for all of their instances, and making a new campaign is a breeze. What do you dislike? The pricing model can be very restricting for smaller publishers. It would be nice if they had a free version or a lite version. What problems are you solving with the product? What benefits have you realized? Understanding where mobile traffic is coming from. There are no many ...

Read more

A

Anonymous

11/05/18

5 out of 5

Easy to use, quick to setup

What do you like best? AppsFlyer makes it very easy to get your mobile campaigns in order. They have a fast setup for all of their instances, and making a new campaign is a breeze. What do you dislike? The pricing model can be very restricting for smaller publishers. It would be nice if they had a free version or a lite version. What problems are you solving with the product? What benefits have you realized? Understanding where mobile traffic is coming from. There are no many different ...

Read more

A

Anonymous

05/31/18

4.5 out of 5

Assuring quality on results

What do you like best? Appsflyer reporting has a placement breakdown (FB, Twitter, etc. Making it easier to optimize. What do you dislike? Reporting pull is very unfriendly. Although it is easy to see the dashboard, sometimes I need the raw data to play with. It is extremely difficult to filter the data I really need and most of the times I have to download huge reports to get an specific type of information. What problems are you solving with the product? What benefits have you realized? ...

Read more

AI

Agency in Marketing and Advertising

05/31/18

4.5 out of 5

Assuring quality on results

What do you like best? Appsflyer reporting has a placement breakdown (FB, Twitter, etc). Making it easier to optimize. What do you dislike? Reporting pull is very unfriendly. Although it is easy to see the dashboard, sometimes I need the raw data to play with. It is extremely difficult to filter the data I really need and most of the times I have to download huge reports to get an specific type of information. What problems are you solving with the product? What benefits have you ...

Read more

A

Anonymous

05/11/18

5 out of 5

Simple to understand and use.

What do you like best? Till date, whatever data I have extracted from Appsflyer was never incorrect. Mainly installs i.e. first app launch is considered and campaigns tracking. What do you dislike? Consumption data is not reliable. Also, country filter is absolutely of no use at all. This actually is very frustrating when it comes to reporting. Also, not all the reports can scheduled on mail. This increases manual tasks. Recommendations to others considering the product: Just go for it. ...

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AS

Amey S

05/11/18

5 out of 5

Simple to understand and use.

What do you like best? Till date, whatever data I have extracted from Appsflyer was never incorrect. Mainly installs i.e. first app launch is considered and campaigns tracking. What do you dislike? Consumption data is not reliable. Also, country filter is absolutely of no use at all. This actually is very frustrating when it comes to reporting. Also, not all the reports can scheduled on mail. This increases manual tasks. Recommendations to others considering the product: Just go ...

Read more

UI

User in Consumer Services

04/06/18

4 out of 5

Easy to use with customized user experience

What do you like best? Intuitive interface with very easy to understand panel. All the necessary data are easily accessible What do you dislike? The Android application is not as comfortable as the desktop version What problems are you solving with the product? What benefits have you realized? Marketing Analytics and Fraud detection

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

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