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9.5

Spot Score

AppsFlyer - Mobile Analytics Software

AppsFlyer Reviews in June 2026: User Ratings, Pros & Cons

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4.4

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AppsFlyer Reviews & Ratings

4.4

Very Good

Based on 354 ratings & 351 reviews

Rating Distribution

Excellent

(278)

Very Good

(69)

Good

(3)

Poor

(1)

Terible

(0)

Spotsaas Editor’s POV

AppsFlyer stands out as an all-in-one marketing analytics and attribution platform, praised for its seamless integration with various platforms and user-friendly dashboards. With customizable features, it streamlines tracking multiple ad sources, empowering businesses to make informed decisions efficiently. The ability to integrate with services like SendGrid, ...Read more

AppsFlyer pros and cons

  • Efficient integration with various platforms, comfortable dashboards, customization, and time-saving custom dashboards for easy report generation.

  • Ability to track multiple ad sources, integrate with popular services like SendGrid, Mailchimp, and Salesforce, and use one-link configurations for tracking users in and outside the digital world.

  • Intuitive platform with a wide range of tools, pre-built dashboards, and insightful analytics on users, media, and installations.

  • Robust customer support and personalized assistance for account management, helpful in resolving queries quickly.

  • Some users find the platform's richness of features and customizations intimidating, especially for newcomers without proper guidance.

  • Limited options in the Marketplace for additional apps and connectors, restricting access to advanced functionalities.

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Showing 281-290 out of 351

A

Anonymous

04/24/19

4 out of 5

Great Attribution Tool

What do you like best? Easy integration with thousands of partners for acquisition and retargeting attribution. Great dashboards that combine Android & iOS data together for easy analysis. Support levels are great! What do you dislike? Their deeplinking feature needs work. Once you choose a currency in settings, you cant change it. Recommendations to others considering the product: Ensure your events setup is thorough when integrating. Reach out to Appsflyer account management team and ...

Read more

UI

User in Retail

04/24/19

4 out of 5

Great Attribution Tool

What do you like best? Easy integration with thousands of partners for acquisition and retargeting attribution. Great dashboards that combine Android & iOS data together for easy analysis. Support levels are great! What do you dislike? Their deeplinking feature needs work. Once you choose a currency in settings, you cant change it. Recommendations to others considering the product: Ensure your events setup is thorough when integrating. Reach out to Appsflyer account management ...

Read more

AI

Administrator in Entertainment

04/24/19

5 out of 5

Sr. UA Manager

What do you like best? I love the dashboard and the navigation in it. I also love the fact that we see almost real time data Last thing is that we rarely need your support's help. Most of the time things work as they should What do you dislike? The reporting API, and the connection with Singular reporting often breaks and it is actually the main pain point of our activity. What problems are you solving with the product? What benefits have you realized? Real time data helps ...

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JM

Jorge M

04/23/19

4 out of 5

Very good attribution platform

What do you like best? It's very easy to setup and start tracking mobile applications installs. It also shows you what campaigns as the most track in comparison and it's effectiveness. The OneLink feature is also very good as it easylly offers a way to create and manage marketing campaigns wich linked with the application intalls allows us to see the origin of the installs. What do you dislike? It doesn't let you filter data as you like. I think that it is great if they let us build a ...

Read more

A

Anonymous

04/23/19

3.5 out of 5

Great for Marketing

What do you like best? I really appreciate how thorough the data is and how most of AppsFlyer is easy to use. Additionally, customer support has always been kind and helpful. What do you dislike? Some portions aren't so easy to navigate. What problems are you solving with the product? What benefits have you realized? AppsFlyer helps us understand our customers better and how they use our App.

UI

User in Entertainment

04/23/19

3.5 out of 5

Great for Marketing

What do you like best? I really appreciate how thorough the data is and how most of AppsFlyer is easy to use. Additionally, customer support has always been kind and helpful. What do you dislike? Some portions aren't so easy to navigate. What problems are you solving with the product? What benefits have you realized? AppsFlyer helps us understand our customers better and how they use our App.

A

Anonymous

04/23/19

4 out of 5

Very good attribution platform

What do you like best? It's very easy to setup and start tracking mobile applications installs. It also shows you what campaigns as the most track in comparison and it's effectiveness. The OneLink feature is also very good as it easylly offers a way to create and manage marketing campaigns wich linked with the application intalls allows us to see the origin of the installs. What do you dislike? It doesn't let you filter data as you like. I think that it is great if they let us build a ...

Read more

UI

User in Information Technology and Services

03/17/19

5 out of 5

Nice analytics with media sources breakdown

What do you like best? Analytics - I can see how many installs, purchases, certain in-app actions I receive from certain campaigns What do you dislike? Poor customization of most views in analytics What problems are you solving with the product? What benefits have you realized? Help with analysis of campaigns performance

A

Anonymous

03/17/19

5 out of 5

Nice analytics with media sources breakdown

What do you like best? Analytics - I can see how many installs, purchases, certain in-app actions I receive from certain campaigns What do you dislike? Poor customization of most views in analytics What problems are you solving with the product? What benefits have you realized? Help with analysis of campaigns performance

A

Anonymous

03/02/19

4.5 out of 5

Great for attribution

What do you like best? Simple setup; nice analytical tools; a lot of integrated partners What do you dislike? Can't use parameters in events; Need to log in multiple times daily What problems are you solving with the product? What benefits have you realized? Mobile app attribution

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

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